February 12, 2026

00:30:09

How One Trucking Niche Built a Law Firm Fast

Hosted by

Kevin Daisey
How One Trucking Niche Built a Law Firm Fast
The Managing Partners Podcast: Law Firm Business Podcast
How One Trucking Niche Built a Law Firm Fast

Feb 12 2026 | 00:30:09

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Show Notes

What happens when a lawyer goes all-in on a niche and builds relationships the right way?

In this episode, Kevin Daisey sits down with Jordan Jones, founder of Los Angeles Truck Accident Lawyers, to unpack how he transitioned from a large Michigan firm to launching his own trucking-focused practice in California. Jordan breaks down how referrals, intentional networking, and disciplined spending helped him grow quickly without overextending his firm.

They explore why trucking cases demand a different mindset, how law firm owners can avoid scaling traps, and why speaking and teaching outperform selling when it comes to long-term growth. This conversation is packed with real-world insights for managing partners navigating early-stage growth, staffing challenges, and operational maturity.

Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit.

Chapters

  • (00:00:00) - Jordan Jones on The Managing Partners Podcast
  • (00:01:07) - Truck Accident Lawyers: How Did We Get Connected?
  • (00:03:17) - How To Start Your Own Law Firm on 24
  • (00:07:49) - Starting a Business as a Web Designer
  • (00:09:34) - Criminal Lawyer Gets Into Trucking
  • (00:12:47) - How to Get a Deal on Your Car
  • (00:13:02) - Truck Business: Where Are You?
  • (00:16:28) - Ex-Truckers on Their Cases
  • (00:17:46) - How to Win a Trucking Case
  • (00:22:16) - What Makes a PI Lawyer So Motivated?
  • (00:23:47) - Startups Are Worth It
  • (00:26:55) - Jordan Jones on Speaking At Conferences
View Full Transcript

Episode Transcript

[00:00:00] Speaker A: Foreign. Most firms survive. The best ones scale. Welcome to the Managing Partners podcast, where law firm leaders learn to think, think bigger. I'm Kevin. Daisy. Let's jump in. What's up, everyone? Thank you for tuning in. Thanks for hanging out with me and this episode and others. I appreciate everyone so much just for tuning in, asking questions, appreciate my guests coming on to share what they know. And I get along. I get to learn right alongside everyone else. So excited to have Jordan on the show today. Jordan Jones specializes in truck accidents. Super cool guy. It was great to meet him and just happy to have him on the show today. He's going to talk about what he's doing and what he's up to, and hopefully we can all learn a little something from it. So welcome to the show. [00:01:03] Speaker B: Thanks a lot. Thank you so much for having me. I'm really excited to be here. [00:01:06] Speaker A: Absolutely. And so how do we get connected? Was it Cassidy Lewis that connected us? [00:01:11] Speaker B: No, it was. Chrissy Hagan connected us. [00:01:13] Speaker A: Chrissy Hagan connected us. [00:01:15] Speaker B: Yes. [00:01:15] Speaker A: Two great people. Cassie Lewis, Chrissy Hagen. Get my wires crossed sometimes. Yeah, Chrissy's awesome. She was on the show. She was a guest. And yeah, I remember that. She did connect us. [00:01:28] Speaker B: Yeah. Really, really, really good friend of mine, Chrissy. She's awesome. Really good lawyer. [00:01:32] Speaker A: Yeah. And so I guess you used to be located where she's at and now you're in, in California. Kind of to hear that whole interest to kind of hear that dynamic there and your journey. So I guess tell us a little bit about, you know, your background and how you got to where you're at now. [00:01:51] Speaker B: Okay. [00:01:51] Speaker A: Yeah. [00:01:51] Speaker B: So, I mean, yeah, it was practicing in metro Detroit for my whole career. I got started in 2013. I was practicing there. It was awesome. I love Detroit. You know, I kind of went in with. I never wanted to, like, stay in Detroit. I went there for law school and, you know, and I ended up, like, falling in love with the city. I was there for a long time, man, and, you know, I enjoyed it. It was really remarkable to see how the city had turned around, too, in the time from, you know, when I got there. I actually went there 2010, when I started law school. And then to the time I left. And the reason I ended up leaving, it's a very, very long story, but cliffnose version is I had a vacation house, Michigan, shut down for the pandemic. I went to my vacation house and basically never left. And that's basically the Cliff Notes version. I was practicing remotely from California back in Michigan. And last Year decided it was time to hang my own shingle and started my own thing and it founded Los Angeles Truck Accident Lawyers. [00:02:42] Speaker A: Yeah, and you own. Is it what, trucklawyers.com or like, is that the domain? [00:02:48] Speaker B: Yeah, yeah. I still not sure how I got that, but yes, I got trucklawyers. Com. [00:02:52] Speaker A: I mean, what are you all doing out there? You're. You're sleep at the wheel. Like, I can't believe you picked up that domain. [00:02:58] Speaker B: Yeah, yeah, somebody actually had it. I bought it off him, he sold it to me. So I like, he just kind of bought it and you know, people like buy domains, they just sit on them until somebody wants to. Yeah, so he was one of those guys and gave me, you know, made him an offer he couldn't refuse and he sold it to me. [00:03:12] Speaker A: So it was good, good, good move. That's. This is a good domain to have right there. [00:03:15] Speaker B: Yeah, yeah, definitely. [00:03:17] Speaker A: So how long have you been into operating your own show? [00:03:21] Speaker B: I started, I launched in November, kind of November of 24. I sort of got the wheels rolling a little bit in July, but actually went live in November of 24. And it's been awesome. It's been off to a really tremendous start. Far exceeded my wildest dreams so far. So it's been awesome. [00:03:39] Speaker A: I mean, from what I can see, you know, I'm a digital guy, but I was like, man, this guy's like rolling and, and you're not even a, you're not even really one year into. Yeah, you know what I mean? Yeah, it's kind of cool to cast, catch someone on the show that's like right in the thick of it, you know, and, but it seems like you did your due diligence, you got connections, you have referral sources, you know, great people. Chrissy. Right. So, yeah, so you're not, you're not starting from scratch, but you're, you're new at hanging her in shingles. [00:04:07] Speaker B: Yeah, yeah, that's true. You know, I had, you know, had, I had a really knock on wood and you know, thank God I had a really, really good career. Had a lot of success in my career litigating truck wrecks. And I had just a really like good national network of people, you know, other lawyers I know in other states who also do trucking and PI and so, so it was great when I, when I opened up shop. You know, the long term strategy is, is, you know, generate organic leads from, from the Internet, which is essentially, basically what I was doing in Michigan, which was awesome. And you know, it's A long term strategy, but, but just. I started getting so many referrals from my network of people out of state and even some people in state. So it was, it was awesome. It was just. That's been tremendous and really, really good take. Takes a lot of pressure off too, you know. [00:04:53] Speaker A: You know, and you're, you're a good person, you do good work and people can rely on you, so that's a lot easier to start that way. And, and, and people want to see you do well, so that's awesome. [00:05:04] Speaker B: Yeah, definitely. [00:05:04] Speaker A: You can't beat a referral no matter what. I, I do digital marketing. Like, you can't beat a referral. Hands down. Never. [00:05:11] Speaker B: Yeah, yeah, you can go the marketing. [00:05:13] Speaker A: You want, advertising you want, but the referrals are. [00:05:16] Speaker B: Well, exactly. Even just, you know, take taking it a step further. Like if, if someone just calls you on the, you know, they find you on the Internet and they call you. I mean, they're, they're calling a bunch of other firms if you get a direct referral from a lawyer and they're like, hey, you know, Kevin, I want to introduce you to this lawyer. Like, I mean you're, you're, the chances you're going to convert that lead are very, very, very high. I think in my whole career I've, you know, I've been doing this since 13, I got my ticket. I think there's only ever been like one time ever where, you know, I was introduced to a client directly and they ended up going in a different direction. It was reasons totally unrelated to me anyways. So, yeah, it's a good way to do it. Good way to do it. [00:05:53] Speaker A: Pros are strong. You'll hear a lot of talk about that and how important that is and to build that network and to, you know, do it with intention and have a system and process in place too. [00:06:04] Speaker B: But yeah, it's huge. It's huge. Yeah. [00:06:06] Speaker A: Yeah. [00:06:07] Speaker B: So. And you know, the other thing too is like, I didn't. So. So when I was in Michigan, I worked at a big firm in Michigan. It's like over, I think, I think at this point like over over a hundred folks there. A lot of lawyers think like 30 lawyers think they're up to six offices and at any given time, like thousands of cases in the office. And it was interesting because like I never really had to generate business because that's, you know, that's what the firm was for. And I just kind of, you know, I'd just be working and cases would show up on my desk, whatever, but I Always networked, but I never networked specifically like with the intentional like, hey, I'll turn this into. I was just networking, just meeting interesting people, trying to learn, trying to share. And it kind of evolved into, you know, especially when I opened up out here getting a lot of referrals. That was really cool because that wasn't what I was intending to do. [00:06:50] Speaker A: Yeah, well, you're just out there to be nice and share and meet people and had no, no agenda, so. [00:06:55] Speaker B: Yeah, yeah, exactly, exactly. [00:06:57] Speaker A: So that's the way to go, man. That's, that's what I had to do in my, my local market back in the day. I was just making websites for anybody that could use one. [00:07:07] Speaker B: Yeah. [00:07:07] Speaker A: Until I, you know, niched into law. And then this market is all about who you know and networking and referrals. 100%. [00:07:14] Speaker B: Right. [00:07:15] Speaker A: All right, Thank you for tuning into the show today. I have taken things to the next level and I've started the managing Partners Mastermind. We're a peer group of owners looking for connection, clarity and growth strategies. So if you're looking to grow your law firm and not do it alone, please consider joining the group. Spots are limited, so I ask for anyone to reach out to me directly through LinkedIn and we can set up a one on one call to make sure it's a fit. Now back to the show. [00:07:50] Speaker B: That's kind of cool. So, so can, I don't know, am I allowed to ask you questions? I don't know. [00:07:55] Speaker A: Sure. [00:07:56] Speaker B: So let me ask you. So, so you started out, you're making, making websites for folks. Like were you, were you just doing it to just like essentially try to help people and then it turned into like a business or like what did that look like for you? [00:08:07] Speaker A: Yeah, I mean back in like middle school or something like that, there was, there was like an HTML like one off, one off class and I took it and was like, oh, this is pretty cool. And this is back in late 90s, I guess. So yeah, you know, it was still kind of very new thing. So I just did them. I did websites for, for, for free or for fun. And coming out of college I went to a corporate job and I just did websites for like my own things or just for fun or whatever. And I met a bunch of entrepreneurs randomly and got kind of like invited into like out with them at this kind of. It was like a technology group or something like that. And I was like, I don't know why I'm here, what's going on. They're like, what do you do Kevin make websites. I didn't want to tell them what I did because it just seemed boring. All right. And they were like, we, we need a website that's pretty cool. And so next thing you know, it's like, all right, well, I don't know, 500 bucks, I'll make you one. And then, and then it was like, replace my income to, okay, I'm out, and this is what, what I'm gonna do. [00:09:03] Speaker B: Okay, that's kind of cool. So kind of sounds like we kind of had similar, like at the start, you know, you just, you know, you're kind of going out there networking and just trying to help and share. And then it evolved into, to a. [00:09:13] Speaker A: Viable business and I had no idea at the time like that that really was. I should have gone to college for that or I should have, you know, whatever. But yeah, it worked out. And yeah, that was back in 202006 was when I started my own company. So yeah, it's been quite, quite a while. So yeah. Very cool, man. [00:09:31] Speaker B: Very cool. [00:09:32] Speaker A: Yeah, similar paths for sure. So I want to obviously touch back on your niche too. Like, I have a lot of clients in PI. I have tons of friends in PI. Guest guests add trucking as like a afterthought. You know, I'll put it on the drop down menu of practice areas. [00:09:50] Speaker B: Yeah. [00:09:50] Speaker A: But not many, like go. This is all we do. This is what we do. And I always love someone that's like, I'm going to go all in. And that's what I am going to be known for, is where I'm going to be the best at. Not many people want to do that. They're scared to do that because they think they'll lose the car accident opportunities or they think they, they were kind of pigeonholed. So, yeah, tell me a little bit more about like how you, you know, you knew that was what you're going to do. [00:10:15] Speaker B: So. So the funny thing about that is I, I had no idea that that's what I was going to do. Great, basically. Right, right. I fell into a dumb luck, like, you know, so. So when I, when I was in law school, my, my 1L summer I didn't work. So. So a little, a little more backstory. I'm actually originally from Canada and I came like from Canada to Detroit for law school and like, I couldn't work because like I. Immigration, it's a long story, but basically immigration couldn't work. So my 1L summer, I didn't have a legal job. I worked, I went back to Canada And I worked in a tire factory. I was packing, or I'm sorry, not tires, rims. Like rims for wheels. And I was packing rims in boxes all summer. And I. I came back to school and everyone's like, oh, I worked for this judge and I worked at this firm. And I was like, well, I was putting rims in boxes all summer. And I was like, I was so embarrassed. I didn't. I didn't even, like, do OCI because I was so, you know, I was like, no one's going to hire me. Blah, blah, blah, blah, blah. And then the spring OCI rolled around, and one of my professors was like, dude, he's like, you gotta do oci. You got good grades and, you know, this and the other thing. So there was like, literally, I think, like, four firms doing OCI for the spring ones. No one does the spring ones. [00:11:16] Speaker A: Right. [00:11:17] Speaker B: And ended up being the firm that I worked at in Michigan. So I started there as a clerk. It was a firm called Michigan Auto Law. And it was awesome, man. I, like, loved doing PI. I loved, like, helping people. I loved, like, taking on the insurance companies. And then the. The owner, like, we. We hit it off right away. And he. He just came up to my cubicle one day. He's like, I got an idea. He like, what if I hire you after graduation, you become a trucking lawyer? And I was like, sign me up. That sounds. That's like, literally how I got into it. And he, you know, he sent me to seminars, and he kind of. The guy's name was Steve Gersten. He kind of, like, was one of the, like, original trucking lawyers when it was kind of like a new kind of burgeoning field. And so he, like, personally trained me under him, and I just learned it really well. And that's kind of how I got into trucking. [00:11:58] Speaker A: Wow, that's awesome. So he. He chose for you, basically. [00:12:02] Speaker B: Basically, yeah. It's so funny. I thought it was going to be like, like an entertainment lawyer, because back. Back then, Michigan, they were doing the film incentives. There was a lot of filming going on. So I thought it was going to be like, like RE Gold, but just like in Detroit or something, you know? And then next thing you know, I ended up at a PI firm doing trucking. But it was awesome. It was awesome. [00:12:18] Speaker A: Yeah, I mean, it's definitely awesome. It's definitely a niche. I mean, there's, like, lots of conferences, big truck and auto. There's just stuff just for trucking, you know? [00:12:27] Speaker B: Yeah. I was just at ATA in Austin. Last week it was awesome. It was 600 people attended this year. The biggest one we've had so far. [00:12:33] Speaker A: I was talking with a few folks that were like, hey, are you going to this? I was like, no. I was like, next year. It's gotta go on the list for sure. [00:12:41] Speaker B: Yeah, you gotta go, man. That's. That's a really, really good conference. [00:12:44] Speaker A: Twist my arm, I'll be there. I do have a question. Can you give me a deal on some new rims? Anything. You still got connections. [00:12:52] Speaker B: I think that plant has long closed, my friend. But. [00:12:57] Speaker A: All right. Sometimes you guess with perks, you know. [00:13:01] Speaker B: Right, right, exactly. [00:13:02] Speaker A: So, Jordan, tell me more. I guess about. So you're, you're not even at year end technically to like launch your business. [00:13:09] Speaker B: Yeah. [00:13:10] Speaker A: Where's your mind? Where's your head? Delegations, staff, team? Where are you with that? Are you. You know, it sounds like you're pretty advanced pretty quickly. And I'm sure you're talking to a lot of other owners that are probably telling a whole lot of tips and tricks and things you should be doing with your business, but sure. Where are you at, what kind of goals you have and kind of what's next? What big thing are you kind of challenged with, you know, next? [00:13:34] Speaker B: Yeah, so. So I'm like a big like writer and I really believe in like writing down your goals and you know, all that, all that stuff you read about and all those self help books. I'm kind of a nerd and actually do it. But at the start of the year, you know, I wrote down like I wanted to have, you know, 10, what, what I would consider to be like large cases, like high value cases by the end of the year. And you know, we're, we're still in Q3 and I'm. And I'm at 12 right now. And that's awesome, you know, and that's kind of pretty close to what my docket was in Michigan. I was kind of always right around, you know, 15 cases, maybe give or take a couple at any time. And my, my biggest issue right now is like, I have all this work and like I gotta scale my, my systems better. Cause. Cause the system was basically just me. It was like me and kind of like, you know, half, I guess, half of an assistant. And I just hired my first lawyer. She's amazing. A lady named Diana Diskin, who I. A long time. She's awesome. So just, it's been good, but just trying to like the business. Like the systems haven't matured as quickly as like the Work has come in. So that's, that's been the biggest problem right now. But I mean, look, that's a great problem to have, man. [00:14:39] Speaker A: It is a good problem to have is, you know, it's. You know, I've, I've always, you know, different people say different things, but it's like too many sales you can't. Too many sales you can't have. Right. Obviously you got to fulfill the work, you get the stuff done, but I'd rather have that than the opposite. Right. So. [00:14:56] Speaker B: Yeah, definitely. Definitely. [00:14:57] Speaker A: Yeah. Yeah. [00:14:58] Speaker B: So. So it's been good, you know, and it's just. And they're heavy lift too because like, I know some firms have like hundreds and hundreds or thousands of cases or even like some solos, they'll have like 50 cases. And it's just like kind of different. Different things, you know, Because. Because my case, like, I extremely, extremely rarely do anything pre suit. I usually like pretty much just file right away. Because you really need to in trucking because you got to figure out the insurance and if there's any other motor carriers or any other liable defendants, what have you. So. So it's a heavy l. It doesn't sound like a lot. It doesn't cases. But like, man, I am working harder and longer than I ever have in my career. [00:15:31] Speaker A: Interesting. With like the truck stuff because I mean, obviously, you know, there are companies, large companies with. With their own insurance policies like that versus, like me as an individual with like a, you know, just a personal insurance plan. I had a gentleman on recently is Mike. Mike Seeley. You know Mike at Ally. Interesting guy. [00:15:49] Speaker B: Name. Name sounds familiar. Name sounds really familiar. [00:15:51] Speaker A: They do like digital investigative work. [00:15:54] Speaker B: Yeah, he. [00:15:54] Speaker A: He. [00:15:55] Speaker B: He's with. Is he with Spear? Is that his company? [00:15:57] Speaker A: Yeah, Spear is his company. [00:15:58] Speaker B: Yeah, I know Mike. [00:15:59] Speaker A: Yeah. [00:15:59] Speaker B: Yeah, I actually just worked with them not too long ago. Him and Connor there you. [00:16:02] Speaker A: I was going to say, I wonder if a company like a Mike has. Would be beneficial to you all to kind of. [00:16:07] Speaker B: Yeah, no, yeah, he's great, man. Yeah, they. They do more so like finding former employees and stuff like that. But no, they're. They're great. I. I just worked with them on a. On a case. They did an awesome job. I was super happy and I just saw him actually at ATA and told them he was really happy with his work. I'll be happy to use him again that well. [00:16:23] Speaker A: So, yeah, Mike was on the show recently. I don't even think it's. It's not even aired yet since we're recording. But yeah, I was. That was interesting because, you know, you're saying you have only 12 cases, but they're. They take a lot of work and you're really looking at, yeah, ex employees trying to figure out like anything along with the trucking company itself and how it is operated, how it was ran. So it's not just like a car accident case where it's, you know, how much coverage you have, you know, blah, blah, and what can you go for? So, yeah, I thought that was pretty interesting. And I. I'm not a lawyer obviously, and don't know what goes into one of these truck cases, but having Mike on kind of telling me some more about how deep it can go and some of the work that needs to be done was pretty interesting. [00:17:05] Speaker B: Yeah, it's. It's. It's not easy. It's. It's hard, hard work and it takes like a lot of determination. Especially too, like when you go up against like, like the mega carriers and like the big brokers, like, they just. It's just like a big machine, man. It's just like, you know, they just try to grind you down. So it's really just about perseverance and like, just not giving up. Like, those are kind of like the biggest things, you know, just don't roll over, don't take their shit. Like, don't be afraid to file the motions. But it's. It's a heavy lift. But if you do it right, I mean, you can do some awesome, awesome work for your clients. [00:17:34] Speaker A: Well, I mean, you're over your goal, which is awesome. Congrats on that and thanks. And we're still, you know, still got the rest of this quarter left, so. All right, Good spot. Yeah, yeah, exactly. There's trucking cases for anyone PI out there. Like, what's, you know, what's the lifespan of a trucking case versus, like a traditional car accident case? [00:17:54] Speaker B: You know, it really depends. It depends like where you are too. Like. So I got one going in. This is actually one of. One of my cases I had at the Michigan firm, which I was brought into co counsel and I kind of brought it with me. But that case has been going for. It'll be five years next year. But, you know, that. That was just kind of a crazy case that's a little unusual. But usually like, typically in my experience been like, you know, two years. You know, two years or so. [00:18:17] Speaker A: Wow. Okay. That's still significantly longer than most car. Yeah. So. [00:18:21] Speaker B: Yeah. Well, I mean, and it just depends what you're doing. Like if you're doing like pre suit and you're, you just get medical bills and sending a demand. I mean, you can turn those around pretty quick, but you just, you can't. Like, I don't know, I just feel like, like you can resolve some trucking cases quickly. Like for example, like if it's like a fatality, the trucking company's like, oh, we have a million. Here's, here's your million, you know, and you just, I mean, sure, you can get that case done in like probably 30 days, you know, but like, what are you leaving on the table, right? Because it's like your clients don't get a do over. And if you lose like your, your dad or something, like, I'll give you an example right now. I got a case going. This, this poor guy, he got killed. He's 26 years old and he, you know, he had a daughter and you know, she's not going to get her dad back. And she lost all that support. And I, I didn't even like make a demand. I was like sitting in my office minding my own business one day and like a letter came and I opened it up. It's like, here's our million, here's a release. I didn't even send a demand. I was just like sitting there and like a, like a letter came in one day, right? And I think a lot of folks may have like taken that because, you know, it's a small trucking company. But like, I was like, you know, thanks, but no thanks. I filed suit and then I found out there was like a broker, there was a second broker. It was double brokered, which by the way is a big. No, no, it's, it's a huge, huge thing you're not supposed to do is double broker. So there's two brokers. Then I found out the shipper kind of like overloaded the truck, so they joined the party. Then I found out there was this other company that I think may have instructed the shipper to do that. So basically, long story short, by the time it was all said and done, I ended up with six defendants in the case. And I just found out about another motor carrier, homebrewing in so7. So your, your million is just like, what's that going to be now at the end of the day when, when the dust settles, like some of them going to get out. Sure. Some of them aren't right. And that million is probably going to turn into whatever, which millions. Ultimately a lot better for the client. Right, but that's why it takes two. [00:20:07] Speaker A: Years so, yeah, sounds like a lot. So I'll stick to marketing. [00:20:15] Speaker B: Right, right. And, you know, you know, Kevin, just going back to something you said earlier, like, some people like their PI and then they have, like, trucking on, like, the dropdown. I think, like, like, the biggest problem is, or maybe not a problem, but like, one of the biggest mistakes that I see in trucking is, like, people don't understand trucking. And, like, there's so many people that, like, they're like, oh, you know, what's the coverage on the motor carry? Oh, so they have a million. They send little affidavit, and they take a million. You go tell the client, well, there's a million. That's all there is to it. They don't understand, like, the transportation cycle. You don't understand the other potential defendants and the ways you can get to them through the. Through, like, the federal regs and things of that nature. And. And you're just. You're. You're leaving a lot on. On the table for the clients. And I think that's kind of like the danger about, like, dabbling in trucking. And, you know, any. Anybody who's listening out there, if, If. If you take one thing away from this, if you're handling, like, any kind of trucking cases, cases, understand the transportation cycle, understand, you know, who's all involved and how it all fits together. So you can at least have, like, a full picture before you make any decisions about resolving or not resolving. [00:21:16] Speaker A: Yeah, I mean, just a couple of things that you're saying. Talking about that one case is like, you know, the shipping provider, then the, you know, it's like, well, there's all these levels and layers, and it's like, yeah, I can get. [00:21:27] Speaker B: Yeah. I'll tell you what, man. They're one of the nicest, sweetest families I've ever represented in my life. And it's just, you know, so you want to do a really good job for those folks, right? [00:21:37] Speaker A: So love it, dude. Now they're going. Going the good works. We can all appreciate that for sure. And that's, you know, what I tell my team and, like, our mission statement, our vision is like, if I just told my team, like, hey, we're just helping lawyers make more money, they'd be no passion in it whatsoever. So I have to tell the stories of your clients. Right. And how our. Our lawyer clients are helping these other people. And so that's worked into, like, our culture here. Good, because we have to. Right? Because. Because there's just no one, you know, they Wouldn't see it otherwise, they would say, oh, well, it's just, sure, I gotta work on a boring law firm website or I got, you know, it doesn't sound too exciting. Right, right, right. You know, I've had to like, no, listen, like, look at what, what they're doing. So that's something I have to constantly do with new folks. New, new employees too. Here's what we do here and why we do it, you know? [00:22:28] Speaker B: Yeah, no, it's having a good why. Having a strong why. [00:22:31] Speaker A: Right, yeah. 100. [00:22:32] Speaker B: So. Yeah, yeah, yeah. And you know, it's, you know, the best lawyers that, that I know, they're not motivated by, by money. I mean, look, you can do really, really well for yourself and provide a really good life for your family. But I don't think like, especially doing PI, I think if that's like your main motivation, I mean, look, there's. Number one, there's, there's easier ways to make money. And number two, like at the end of the day, like, it's, it's about the clients, man. It's not about you. And, you know, it's about the clients and doing what's best for them. Right. So I don't know, I just, I just think if, if you're going to be in this business and you want to do it like really successfully and at a high level, it's got to be about something bigger than you, you know, so that's my mentality. I try to have at least. [00:23:13] Speaker A: Yeah. And honestly, man, I know so many just great, authentic lawyers in the PI space. Sure. [00:23:21] Speaker B: Yeah. [00:23:22] Speaker A: There are many of them. I don't know many that are bad, but I don't know if I know any that are bad, but I don't hang out with them. [00:23:28] Speaker B: Yeah, yeah, I was gonna say, I know, I know lots of em, but I don't hang out with them. I hang out with the good ones. [00:23:32] Speaker A: Yeah, I don't hang out with the good ones. So I appreciate you sharing. I mean, what you're doing in a short amount of time, you know, you've built up a reputation, you got a niche, you're doing everything right. Just nail the processes and delegation and build that team up. What is. So you're about to come on your anniversary of one year in business. There's a lot of folks that listen to the show that reached out to me that haven't started yet or they're about to start or they're, they're still just in startup mode. Any advice you would give them as far as either the concern to start or they're just kind of holding back any advice that you give them. [00:24:07] Speaker B: Yeah, so the, the best piece of advice is, is just start. Like if you don't, like, you can always sit around and you can always convince yourself you're not ready. And you can have some pretty compelling reasons about why you're not ready and may really are not ready. But I just feel like you just like anything in life, you have to just start and just do it. And I really feel like things just fall into place. Like there's been so many situations in my own life. Like, like this venture, I, I didn't feel ready to start it and I just, you know, I actually kind of accidentally launched the kind of a very quick funny story. I was working on the website in the back end and they were like working on the website and they accidentally made it go live. I wasn't supposed to. And then my buddy in Texas, like somehow, I don't even know how he somehow came across my website. He's like, hey, did you start a new firm? And he like sent me a screenshot and I was like, oh well, I guess I'm live now. So, you know, just, just start. And then the other thing I would say too is just be really wise about deploying your capital because you, you have. And especially like, like when you're doing it the way I do it where you don't realize revenue on case sometimes for two, three years. Just be really smart. And especially these days too. Like it's, you know, everything's digital, everything zoom. And you can just like, you can be extremely, extremely efficient and just, you know, no company has, has ever gone under because they, they, they didn't scale fast enough. [00:25:24] Speaker A: Right. [00:25:24] Speaker B: Companies go under when, when you start spending before you need to. Right. So, so that's, that's really the, the two things I would say to everybody. [00:25:31] Speaker A: Yeah, well, you know, going to get like a big fancy office and like you have no revenue. You know, I mean. [00:25:37] Speaker B: Right, right. [00:25:39] Speaker A: Digitally get VAs and assistants and. [00:25:42] Speaker B: Yeah. [00:25:42] Speaker A: Automation dude. [00:25:43] Speaker B: My, my office, my office is, is like literally like a room. Like if you, if you go to the Los Angeles truck accident lawyers like office, it's, it's like literally a room and, and it's great because you know, I, I'm mostly work from home. I think most people mostly kind of work from home anyways in la cause traffic and you know, it's a lot more efficient. But like, you know, it's like we, we have a room and, and I go in Sometimes Diana goes in sometimes, and, you know, we're getting bigger. I probably need another room, but. But, like, like, literally, that's how we started. And like, look at all the success. [00:26:13] Speaker A: Yeah. You don't need all the fancy stuff and the big office and all that stuff. Yeah. You can just burn yourself. Thing is, I think in pit, you can get some big settlements or get some. Some big. Some paydays. Right. And, like, not reinvest that back into the firm very easily. And the best investment I've ever made is in my own company. So whether. [00:26:31] Speaker B: Yep. [00:26:31] Speaker A: I could look at real estate, everything I've ever done, and my company is going to get the best return every time. [00:26:36] Speaker B: I. I agree with that. I agree with that. You know, it's investing in your company and investing in yourself. I think those are the two best investments you can ever make. [00:26:43] Speaker A: That's why you're out at conferences. And I'll see to grow. We're gonna learn a bunch. [00:26:49] Speaker B: Right, Right. Exactly. So, yeah, man. But no, I. I agree. That's. That's a. That's a really good philosophy, you know. [00:26:55] Speaker A: Well, Jordan, I appreciate everything you shared on here. Love the laughs and just love what you're doing. I'm excited to see where you go. And, yeah, you guys follow this guy because he's going to be speaking at these events. [00:27:07] Speaker B: Yeah. [00:27:07] Speaker A: On all the stages going. How the hell did he do that? So. [00:27:11] Speaker B: Yeah, yeah, yeah. You know, just, I speak a lot. I probably. Probably give 15 presentations a year. I just gave one last week in Austin. And. And here's. Here's another little tidbit. And I know you're wrapping up, but really quick tidbit. The first time I was ever asked to speak, I did not feel ready. I actually, I'll tell you, I. I didn't. It's not that I didn't feel ready. I wasn't ready. But you know what? You can get ready. Right? You can get ready and you can learn and. And you can practice. And, like, you get that opportunity. Take that opportunity and do a really good job and don't turn it into, like, the worst thing you can do is turn it into an infomercial and go up and be like, I'm so great. Send me all your cases. Send me all your cases. You know what? You go. You go up and you want to help people and give them something to take away. Be like, oh, wow, this guy, you know, oh, Kevin, he's really sharp. I remember he said this. This. This. That guy was really helpful. And you do that. And I swear it'll come back to you 10 times more and you're going to get to ask, ask to speak a lot more. So another little tidbit, another takeaway, 100%. [00:28:03] Speaker A: Yeah. I don't, I hate starting to sell from stage or push it. Just give free information, help people out. And if someone needs your help, they're going to say, how can I learn more about that? Or can you help me or can we talk? [00:28:15] Speaker B: Exactly. [00:28:16] Speaker A: You're going to get a lot more of that versus, you know, he sold the whole time. And yeah, maybe some people bite and they, they come up and whatever, but the rest of them are going to be like, eh, I'm not interested in that anymore. [00:28:26] Speaker B: Exactly, exactly. [00:28:27] Speaker A: You want the long, which is helping people. [00:28:31] Speaker B: All right. Right. You know, and I don't know when someone goes up like, again, dude, I go to a lot of conferences every year and like, you can just tell like when someone's up there for themselves. Like, I don't, I don't want to deal with that person because I know they're not going to look out for the client or if I refer them a case, they're not going to look out for me. But when someone's up there and they're trying to give and be genuine and be helpful, be like, you know what, That's a great person. I know if I refer them a client, I know they're going to take care of that client. [00:28:53] Speaker A: Right. So. Amen. Yeah, it's the way to be. [00:28:57] Speaker B: Amen. Amen. [00:29:00] Speaker A: Well, Jordan, thank you so much again. Best way to check you out, follow you, connect with you. What can people do? [00:29:05] Speaker B: Yeah. So honestly, probably the best way is Instagram. I'm pretty active on the gram. It's @jjonesq. You can look me up at LinkedIn and then my email if you want to shoot me an email is J. Jones trucklawyers.com and website is trucklawyers.com as well. So yeah, if anybody needs anything, you want to talk, you have any questions, I mean, hit me up at any time. I'm always happy to talk, dude. [00:29:28] Speaker A: I appreciate that. I'm sure everyone else does too. Everyone else, thank you so much for tuning in as always to listen to us jabber on and hope you've learned a lot from the episode. So we'll see you soon. Connect with Jordan and we'll see you on the next episode. [00:29:42] Speaker B: Thanks a lot for having me on, man. This was a lot of fun. I appreciate it, dude. [00:29:45] Speaker A: A lot of fun. I can't wait to see you in person. [00:29:47] Speaker B: All right. Likewise. [00:29:56] Speaker A: Sa.

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