Episode Transcript
[00:00:00] Speaker A: Foreign, most firms survive. The best ones scale.
Welcome to the Managing Partners podcast, where law firm leaders learn to think bigger.
I'm Kevin. Daisy.
Let's jump in.
All right, we are recording. Carrie, welcome to the show. I'm excited about our chat today.
[00:00:36] Speaker B: Am as well. Thank you for having me.
[00:00:38] Speaker A: Yeah, so I like to come out with a, with a fun story. Something new we're doing here, and we were just chatting and. So tell me a story. Maybe a client, someone you've helped, that that's gone well, I'd like to know.
[00:00:51] Speaker B: Absolutely. So one of my most recent client success stories, and this is a client that's going through my video authority Blueprint, started posting videos on LinkedIn a little bit on some of the other platforms, but mostly on LinkedIn. And since starting to post, his website has seen a 4,009% increase in traffic that is directly correlated to the videos that he's been posting. So it's a huge win for him. And although we have just recently started working together, I have no doubt that those videos are going to bring him leads and clients as well. I've got another attorney who is posting a couple of videos a month on Instagram and is bringing in at least one new client a month as a result of them. So video marketing is becoming more relevant and more present in the legal space, but it's still slow to adopt, for sure.
[00:01:48] Speaker A: Yeah, that's, that's a huge increase. And you tie it to.
And I think a lot of people are just like, well, is it just views and like, what am I doing this for?
But when you say, hey, like, attribute it to, like, website traffic and leads, that's what, that's what we're looking for. So, yeah, video is huge. Obviously, it's not new, but I feel like for some reason it's new to most people or they haven't done it yet, or they just haven't committed to it, or they're not sure why or what they should be doing and where they should be doing it.
[00:02:17] Speaker B: Yeah, there's a lot of questions that so many people have not dived into video, and even questions from, from people who have sort of taken that step. And I, I, there's a, there's, you know, it's not knowing what to say. It's not knowing really why you're doing it, it's not knowing how to do it. And really, the process for figuring all of that stuff out once you understand it is fairly simple. But there is a huge, there's a huge push for video right now, especially on LinkedIn. I mean they are and that's been a push since last year, since 2024. They're course correcting a little bit are they are also increasing, not text posts but image posts as well. But right now video still has significantly higher reach than any other sort of post does on LinkedIn. So if you're looking to post and you are on LinkedIn and if you're not, you shouldn't be, video is the way to go to begin to increase your audience, to position yourself to build authority and credibility in your space too.
[00:03:19] Speaker A: Yeah, so actually Carrie, I think was it Delacy Friday who connected us, referred each other and DeLacy's been a guest, she's been, she's a great connector but she connected us. And then I went and checked out Carrie's stuff and she does a great job. She's posting very often video primarily and I watched some of her videos and she's talking about the power of videos and LinkedIn and now you know, LinkedIn has like the little video actual tab if you will. So they've, they've rolled that out a little while ago but, and that's for, you know, vertical videos. For me, LinkedIn was always the normal like YouTube size, you know. And so yeah, maybe we can talk about that in just a second as well. It's like what types of video format and, and, and can you take video you've already done and maybe reuse it, recycle it, things like that. But I wanted you to first introduce yourself to everyone that doesn't know who you are and tell us a little bit about yourself.
Thank you for tuning in to the show today.
I have taken things to the next level and I've started the Managing Partners Mastermind. We're a peer group of owners looking for connection, clarity and growth strategies. So if you're looking to grow your law firm and not do it alone, please consider joining the group. Spots are limited so I ask for anyone to reach out to me directly through LinkedIn and we can set up a one on one call to make sure it's fit.
Now back to the show.
[00:04:43] Speaker B: Yeah, absolutely. So my name is Carrie Barrett. I'm the founder of Carrie Barrett Incorporated. My signature program is the Video Authority Blueprint. I opened my business about five years ago. I have a 20 year background as an Emmy award winning on air news anchor. Worked for NBC and I worked for abc. I did a little work for the Weather Channel and now I'm bringing all of that knowledge to attorneys mostly also executives and teaching them how to Speak effectively on camera and how to create video, primarily for social. However, being able to create video and being able to speak compellingly on camera, as you may know, has far more application than just social media. There's webinars and there's virtual panel events and there's virtual speaking engagements and there's a whole host of other areas that these skills can be applied to.
[00:05:33] Speaker A: Oh, 100%. I mean video, I talk about it all the time. It's not something that we do something as an agency and marketing and you know, websites and SEO and stuff like that. It's deeply desired from our clients. So for conversion, a lot of times, like, you know, if I can see and hear an attorney and it's on the page that, you know, brought that person to the website, the conversion rate goes way up.
[00:05:57] Speaker B: Oh, it does. It increases by something like 80%. And you know, the other interesting thing is that there's not a lot of law firms who are using or attorneys who are using video yet. So only about 25, 30 ish percent. I just looked up the statistics the end of last week. That was from Wise Owl, which is like a video marketing agency. And so there's a, there is a wide open space for law firms and attorneys who are looking to position themselves and make people aware that they're there, which is ultimately the goal. Right. Bringing in clients. There's a huge, you know, space for people to swim in.
[00:06:31] Speaker A: No, Yeah, I think, you know, for me, or maybe even you, I'm exposed to a lot of the lawyers that do use it because that's kind of the people I hang out with. So I think, you know, it's, you know, looking past those people and like there's a massive percentage of law firms that, that aren't doing video. Well, not doing a lot of things, but yeah, particularly video. And so I just had a client the other day that just finally, you know, they're, they're sophisticated, they're not that old. They have a good law firm. Just started to get some videos put out this past week. You know, so it's whatever reasons people hold back from it, you know.
[00:07:05] Speaker B: Yeah, I think, you know, it's an industry that is somewhat notoriously slow to adopt. And there is also this big fear that comes along with being in front of the camera. And you might not assume that attorneys would have that fear. You know, there, many of them are competently and compellingly arguing cases in court. They're authoritative, they're able to have and deliver great in person presentations. But there's something about sitting in front of that lens. That's terrifying to a lot of people. Like, if you're afraid of it, you are in good and abundant company. There are plenty of other people who have that exact same fear. And just because you are a successful, you know, Ivy League educated attorney doesn't mean that you're not susceptible to that, that very same fear.
[00:07:51] Speaker A: Yeah, 100%, I'm sure. You know, you work with attorneys to help them do this and to help them produce the video. And, you know, we've helped some clients in the past. We don't do video. But, you know, just even when I'm with my team or internal, like, hey guys, we need to make our own videos. It's, you know, if I, if you give me a script, I'm not going to do well and I'm going to mess it up and I'm going to, you know, be laughing and taking 20. You just ask me a question about something that I know. Just like ask an attorney a question about anything to do with the practice area they're in. And without, they'll, they'll easily be an answer to that. And if you just film that.
[00:08:24] Speaker B: Yeah.
[00:08:24] Speaker A: You know, let them naturally talk, it's so much easier. I think people think they have to prep and have all the perfect equipment and have a script and have lighting. All these things have to be perfect. And that's when they get like, really.
[00:08:35] Speaker B: You know, the fear of recording it is so interesting. I was on a call the other day yesterday with an attorney who said I can do a selfie video, like just fine. You know, I can pick up my phone and I can, I can talk into it, but put it on a tripod and put lights around me and suddenly like, everything just evaporates. And I asked her, I'm like, she's a little bit younger than me. I said, did you sort of grow up on FaceTime calls? She's like, yes. And I'm like, that's why you're comfortable recording a video selfie style, because you've been doing it almost your entire life, where suddenly you put a tripod up and lighting and everything seems much more high stakes and much more formal. I mean, I will tell you, some of those things are important.
You really don't need anything other than your face, your phone and voice in order to record video. But having a good microphone or having a microphone is nice. Understanding how to position yourself within the lens is not a bad idea. Having lighting so that your audience can see your face and your facial expressions, aside from it just being more flattering is also not a bad idea. But if you're. If you're stopping yourself because you feel like you don't have a perfect, you know, quote unquote studio, that's probably just an excuse. That's fear masquerading as. As perfectionism or an excuse.
[00:09:56] Speaker A: Yeah, I mean, I talk to people about podcasting all the time. And actually I'm you. I invited you to my friend Amando's group, Amanda Leduc. He's at like a, kind of like a podcast mastermind. So people that have podcasts, we talk about podcasts, we help people with podcasts. But same thing with that, like, just start recording. You're not gonna like your voice, you're not gonna like how you sound. You're gonna think you mess up. So it's, you know, my advice. I'm sure you got better advice because you do the video stuff, but it's like, just start doing it and put stuff out and you're not gonna like it. It might not be good, but then, you know, you have to have a little experience, I think, to get to that point of comfort. You're not just gonna be comfortable the first day.
[00:10:34] Speaker B: Yeah, absolutely. My husband is a pilot and I. So I use this analogy. I'm like, I could read a book on being a pilot. I could intellectually know what to do. You know, cows get bigger, Cows get smaller depending on which way you, you. Is it a throttle? I don't know what it is. Anyway, I'm not flying with you.
[00:10:51] Speaker A: That's good.
[00:10:52] Speaker B: Yeah, yeah, yeah. Okay. But. But I don't know how to fly a plane. And. And that's obviously a much more high stakes environment than video. But you can't read something or watch somebody else do it and figure and know how to do it yourself. You absolutely have to put the reps in. Obviously, I'm a little bit biased. It helps to have somebody guide you through it, but it is putting the reps in. And one of the things that I always suggest to people is this. I call it the 30 and 30 day challenge. And it's just open up your up, open up your phone. Don't talk into the. Into the front facing camera where the screen is. Talk into the back one so you're not distracted by your face on the screen.
Riff about something. It doesn't even have to be about work. It could be about, I don't know, new restaurant you're trying or you're excited for your first cup of coffee, whatever. The videos aren't going past your eyes. And then pick one thing to work on and work on that thing for a little while until you feel like you kind of have your arms around it. And then pick something else to work on and do that 30 second every day for 30 days and go back and watch video one and compare it to video 30. And it absolutely won't be perfect. And you probably will still have a lot of work to do. But you will notice change and you will notice good change. And that's because you've actually taken the steps and you've taken the pressure off yourself. So it's a little bit easier to just relax and talk. And that's exactly what you want to do when you're getting in front of the lens. Now. It doesn't mean you want to ramble, doesn't mean you want to fill with ums and ahs and all that sort of stuff. You still want things to be tight, especially if you're doing, you know, LinkedIn video. But just talking, it's. It's that simple. That's really all it is.
[00:12:31] Speaker A: I think that's a great, a great challenge to, for people to do for themselves for. I remember when we started a podcast, it was. Me and my partner were just. We knew we couldn't get caught up with all the details. So we literally had like, I had like a plug in mic in my phone.
[00:12:44] Speaker B: Yeah.
[00:12:45] Speaker A: Like a lapel. And like literally on driving to the office, I would, we would just record. And these were like five minute, like audio only podcasting.
[00:12:53] Speaker B: Yep.
[00:12:54] Speaker A: And you know, that's how we started. We, we had a podcast with like 1300 episodes, I think.
[00:13:01] Speaker B: Oh, nice.
[00:13:01] Speaker A: And we would just talk about whatever was on our mind or things that we were dealing with. And it was an entrepreneurship podcast. And they're like 5 minutes, 10 minutes. But it, it sounded like crap, but that we were like, we believe the message is what is important.
And then we slowly improved and we took it to a video podcast and we got better mics and cameras and stuff like that. We are still very. This podcast right now that you're listening to, it's not highly produced, it's not highly edited. Just we're having a conversation. And so even now I don't, you know, there's a certain point where it's like we gotta just capture the content and, and that's the most important thing.
[00:13:34] Speaker B: Yeah.
[00:13:34] Speaker A: But I think for video, I don't do enough video. Like these podcasts is video. But as far as me just getting on and talking, I've been Watching your stuff and going, man, I need to up my game and start doing that. I think for me, I'm not worried about recording the video because I'm on it all the time. I think it's just having the habit and, you know, planning ahead and making time to say, this is something I gotta do and my day can get away from me real quick.
[00:13:58] Speaker B: Yeah.
[00:13:58] Speaker A: And then realize I didn't do it.
[00:14:00] Speaker B: Yeah. It's interesting. I was just on, before this recording, I was on a LinkedIn masterclass and we were talking about that thing. Exactly. It's that, you know, video, until you have a listen, it's always gonna be a little more intense than a text post or a, an image post, meaning a picture post or something like that. It's always gonna require a little bit more production. But I, you know, once you have a solid workflow and once you know where you're gonna set up and you have that like marked and so you just, your tripod goes here and you know how far it needs to be extended and you've got your mic next to you, like you've got all your stuff, your workflow actually doesn't have to be so crazy. So I, I can, from setting up my studio to like, actually, you know, writing out a script that I may not say word for word, but organizing my thoughts to recording, editing, putting on captions, and uploading to LinkedIn. That whole process takes me about 14 minutes. And so while I suggest starting with maybe one video a week in terms of your posting cadence, like take an hour every two weeks, record two videos, and then you've got video content for two different weeks. And that is how you should start. Go all in trying to do videos for every single day because you'll burn yourself out. You'll learn quickly what your workflow is, but to give up before you get there. And so, yeah, keeping sort of those small bites and baby steps is the best way to get to a point where you're able to consistently, maybe even more than once a week, post video.
[00:15:38] Speaker A: Yeah, that's great. I think that's just, you know, people get caught up with making the time and it's easy to blame that. Like, ah, you know, I, I had other stuff. I have clients, I got, you know, things that are more important.
But I think you need to just like anything if you want to go to the gym or work out or eat healthy. Yeah. You know, you got to figure it out. You got to make time for it if it's going to be important to you. So video is super important for any business that's. That might be tuning in. So.
[00:16:04] Speaker B: Yeah, no, it humanizes your brand, it makes you memorable. It is great for positioning and authority building and. And again, in the attorney space, there's so few people using it that if you create video, you're already sort of heads and shoulders over your competitors because many of them are strictly relying on referrals, which is, you know, referrals are great, but they're. It's not generally a sustainable practice. Another client who gets 84% of their leads from their organic social media content, some of which is video. And so, you know, they're no longer at the whim of referrals, they're generating their own leads through their social media content.
[00:16:48] Speaker A: Yeah, it's. I mean, I've had a lot of folks on the show, but a lot of success stories and different platforms, people with success with different platforms, whether that's TikTok or Instagram, YouTube, LinkedIn, and I think that's the two. Like the video format that, you know, we're really talking about today is LinkedIn now has the vertical video style, which they didn't have before. They even had stories for a little while that, yeah, that were there.
[00:17:11] Speaker B: I wish they'd bring them back.
[00:17:12] Speaker A: But yeah, I started using those. I was like, oh, sweet. And then they took them away.
[00:17:16] Speaker B: They're gone. Yeah, LinkedIn can't make up its mind.
[00:17:19] Speaker A: Hey, LinkedIn, if you're listening. Yeah, so I guess, you know, for.
I think a lot more attention's on like Instagram and TikTok or YouTube shorts. Well, the same format will work on LinkedIn video. So I think, you know, with LinkedIn, I know a lot of lawyers that are like consumer side, like personal injury, that are super successful using LinkedIn. And I just don't think people think about that, that as a platform that would make sense for them. You'd think, you know, business lawyers makes more sense because, you know, they're looking for business owners and stuff like that. But the referral partnerships that you can build, I think for me, LinkedIn is massive for connecting with attorneys that care about LinkedIn, but also more so referral partners, people like Carrie or Delacy or. That's where we see each other and connect and get to meet. I just met another fractional CMO today that came through a similar connection. So, um, you just gotta think about the platform, you know, and, and what its purpose is. And I don't think LinkedIn is at the top of most law firms list of places that they should be.
[00:18:20] Speaker B: No, it's not. It's really underutilized. YouTube is somewhat underutilized as well. I feel like most attorneys are, if they are on social, it's on Facebook and Instagram. But LinkedIn is a, is a great spot. If you are, let's say a business attorney or IP or something like that, then your clients are all over LinkedIn. But even if you're not, even if are personal injury or family or immigration, you will find Referral partners on LinkedIn. You will find media opportunities that come from your posting on LinkedIn. You will find speaking engagement opportunities that come from posting on LinkedIn. So while it may not be, you may not be talking in some cases directly to clients, you are talking to others who can help grow your influence and your authority and your awareness so that you do eventually filter clients in through these speaking engagements or these media opportunities or through your referral partners.
[00:19:21] Speaker A: Yeah, I think that's like with a podcast. You know, I talk about this all the time.
So say you're a PI firm and you want a podcast. And again, same goes for like the video and LinkedIn it all. It's all the same. I think most of the time they want to just talk about the law and that's. They feel people will tune into their podcast to learn about car accident.
[00:19:42] Speaker B: Right.
[00:19:43] Speaker A: Legal issues. It'd be better to again, focus on your referral partners. You want to have other attorneys on, you want to have chiropractors, medical professionals. That's who you want to be talking with and interviewing to build those relationships. And you can do the same thing with your content on LinkedIn, really bringing them value and talking to things that might be showing your expertise, but that's how you can work that strategy. So whereas on an Instagram video where you might, you might want to show a car crash and you know, the lawyer responds and you know, you're just trying to get eyeballs.
[00:20:13] Speaker B: Yeah.
[00:20:13] Speaker A: And on LinkedIn, I think, you know, your strategy should be more. How do I make sure I'm, I'm seen by other attorneys? Because that's where your biggest referral sources are going to come from. An attorney next state over or in an area that they just don't have specialty.
[00:20:26] Speaker B: Yeah.
[00:20:26] Speaker A: So I think your LinkedIn strategy should be, you know, definitely focus on that. So underutilized. LinkedIn's, you know, pushing it, so you're going to get a lot of views. Text posts used to be the thing. Right? All text for a long time.
[00:20:39] Speaker B: Well, LinkedIn has really moved away from being sort of a resume database into a networking platform. And I think sometimes that change is overlooked by not just attorneys, but, you know, a broader audience as well. It has become an online networking event, if you will. You know, showing up at an in person networking event, you don't just hand somebody your resume and let them read. You're, you're talking and you're conversing. And LinkedIn is about starting those sorts of conversations. And they're much easier to start if somebody is already feels like they know you. You know, I, I can't tell you how many times I get on a call, a sales call or a discovery call, a consult, and somebody's like, oh my gosh, I feel like I know you already because I've watched so many of your videos. You're exactly the same in person. Right. You know, in person as you are when you're talking to me through your posts on LinkedIn. And I mean, you can't, you can't measure how effective that is. There's, there's no price to be put on it. You are now broadcasting who you are and what you do and how you help people and the passion behind it and your case studies and your FAQs and your test, all of that stuff you're broadcasting to an audience of, you know, however, how many people are in LinkedIn now? A billion. You know, they're not all your clients. You only need a few of them, but you're talking to all of them.
[00:22:05] Speaker A: No, a hundred percent. I can attest to that. I'll have clients which clients call, reach out and they get on a call. I can't believe I'm talking to you. I've been listening to your podcast for, you know, a year or two.
[00:22:15] Speaker B: Yeah.
[00:22:17] Speaker A: And that's cool to hear. But it's, you know, this as we're recording this right now, this will be live on LinkedIn to Facebook. And then there's of course the audio versions if you're listening in your car or wherever. But this video streams live on LinkedIn, which LinkedIn obviously prefers and promotes. And you can invite like we go live, we do edit and then low lives of this. If you're watching this right now, we're not technically live, but what we do, it gives us time to invite, you know, I can invite every attorney I'm connected to to join the live event.
And I have audience that's built up already before we go live. So. And you can see who watched it and who tuned in and, and who commented. So there's just so much you can do with it. I was interested in ad, like, if you're an attorney, you're looking at LinkedIn. This is something I just see that's very successful for attorneys owners specifically, they just talk about running their law firm. They talk about business and the ups and downs and challenges. And other attorneys that run their own firms are attracted to that. And they, they, if you look at the comments, it's just like, oh my gosh, this is a great share. And you're so right. And immediate connections and these people know each other in person and they know people, you know from around conferences.
But a lot of this conversation is on LinkedIn. You'd be surprised how many are on there. And I'm, you know, I just see this happening. So, you know, if you're a law firm owner, it's a great way to do it.
[00:23:37] Speaker B: Interesting that you mentioned that, you know, it's sort of behind the scenes, is a little too elementary for what it is, but it is showing a little bit of the culture of how you work, which aside from connecting with attorneys, I should mention, is really great for talent recruitment as well. Your, your law students, the ones who are going to be looking for work as well, they have grown up consuming video. They are on LinkedIn and they are looking for good culture fits. It's more important to the younger generation than it ever was to any generation previously. So if you're able to demonstrate that through video, you have an advantage when it comes to recruiting new associates as well.
[00:24:16] Speaker A: Absolutely. And then, you know, having someone that's maybe looking to work for the firm and they, they see the owner or they see, you know, other folks within the firm on video, they get to see them, hear them and say, you know, I really would like to work with this firm. And they get to feel like they know the firm. Hiring is challenging. Finding attorneys, associates. You hear that across the board.
[00:24:34] Speaker B: Yeah.
[00:24:34] Speaker A: What's setting you apart? Video is going to definitely do that. Yeah, I think that's right. Even on LinkedIn is. Yeah. Behind the scenes, if you will. But it's, I'm, you know, a lot of the attorneys I follow that's kind of their, their content on LinkedIn is a day in the life. The challenges, their opinions maybe, or their, how they, they manage their business. And again, I think as other law firm owners, they struggle with their own stuff. They're out of their opinions or they're, they're learning from what they posted and you just see those, those bonds and connections and it's, you know, you can get into like a little Circle and then boom, you're in. You're in with a lot of. Of other ones.
[00:25:07] Speaker B: So you're in the trust tree.
[00:25:09] Speaker A: Yeah. So, yeah, link has just been. Been awesome for me. And I haven't done a lot of video. I do the lives these like this.
[00:25:16] Speaker B: Yeah, that's awesome.
[00:25:18] Speaker A: But I've barely done any of the verticals. I just did one the other day. Selfie mode. Selfie mode. Not edited.
[00:25:24] Speaker B: Is it up yet?
[00:25:26] Speaker A: I posted it, I think yesterday or the day before.
[00:25:28] Speaker B: Okay, I'm gonna go check it out.
[00:25:30] Speaker A: Yeah, don't, don't critique it.
[00:25:32] Speaker B: I'm sure it's fantastic.
[00:25:33] Speaker A: I literally did one take. Boom. It was about my. The mastermind that we started. So we have the managing partners mastermind now.
[00:25:39] Speaker B: Awesome.
[00:25:40] Speaker A: I'm just gonna throw a video and just because I was like, you know what, I don't have time to set up a perfect spot. I'm just going to make it on my phone real quick, upload it and see. See how it goes.
[00:25:49] Speaker B: So, you know, and it's interesting. It wasn't all that long ago that you would have never seen. It sounds like you're talking. So almost like a walk and talk like you're walking and you're talking to. You would have never seen that on LinkedIn, even probably two years ago. But the video has become much more informal, much more, you know, the slick produced stuff does not perform well at all.
It's too branded, it's too salesy, all of that stuff. So those sort of raw. Raw videos, I call them raw. They're not rambling or anything like that, but they're less polished is probably a better way to put it.
They're doing really well. Their reach is, is huge right now. Just. I just did some research on this, as a matter of fact. I'm going to pull up my.
[00:26:34] Speaker A: I like stats. Research is good.
[00:26:36] Speaker B: Yes. I always, I always have stats in front of me. Of course, now I don't have them.
But generally speaking, their reach on video. First of all, there's 23% more executives that are now posting video on LinkedIn. So if you're looking for, you know, Fortune 500 or Fortune 100 and you are interested in bringing them on as clients, those people are there now more than they ever have been before. Video itself is being posted 30%, 34% more than it has been in the past. And the reach on video is about two times that of a static, meaning like a picture post. So the advantages for posting video are massive, that the numbers back it up.
[00:27:23] Speaker A: Yeah, and of course, I think like anything you post 1 like I posted the one the other day. Right. I can go look at my stats here in a minute. How many views are you getting and all that good stuff? LinkedIn's probably not just going to give you all the reward. You know, you got to be consistent. Um, you gotta do more than one and, and wanna see that you're, you're posting regularly. What have you seen? How many are you posting per week? I think you mentioned this a second ago, but what's kind of like a good starting point for someone?
[00:27:46] Speaker B: Yeah.
[00:27:47] Speaker A: Have you seen like an increase if you've, you know, based on how many you're producing?
[00:27:51] Speaker B: Yeah, so I have. So LinkedIn has done a little bit of recalibration with their algorithm recently. And what that means is that your posts, your content is going out to fewer people, but it's more targeted. So you'll see if you're on LinkedIn, you'll see a lot of people talking about how reach is down and engagement down a little bit as well. But that's not because your content is necessarily bad. I mean, maybe it is, but it's because it's because it's going out to a more targeted audience. So that's, that's why that's down. I always suggest that people start with one video a week. I, I usually post now, I'm going on a trip the week after this is recorded and I just didn't have time to do a whole bunch of videos. So I have a series of, of picture posts that are coming up. But generally speaking, I do anywhere between three and six videos a week. Again, for people who are just starting, I would aim for one and I would, I would do it in this way. I would take an hour every other week and I would aim to shoot two videos at the same time. Just change your outfit. It'll look like you shot it at a different time once. Because once you're sort of in the flow of creating, it's more time efficient and effective to shoot more than one at a time. So shoot two videos in that hour and then you can have a video for one week and a video for the next week. But start out with posting one video a week. That shouldn't be your only post. You know, you mentioned LinkedIn does reward consistency, and that is true. It doesn't mean that posting on LinkedIn needs to be your second job. It doesn't. But there is is benefit to being on there more than once a week. What does that mean for you, it means what you can handle. Maybe it's three times a week, maybe, maybe on some weeks it's five. But nevertheless, it should be consistent and regular. Aside from the fact that a lot of the work comes in cultivating the people who are in your network. So that's done through connection requests and that's done through DMs to introduce yourself. And it's done through comments that are made on, you know, other, if you're looking for referral sources, comments made on other attorneys posts. So some of the work for LinkedIn is in the, it's in the strategy around the post itself.
[00:30:17] Speaker A: Yeah, I think, you know, commenting, it's gotta, you gotta be engaging commenting, especially people that comment on your post. You gotta, you know, make sure I respond to every single one of them.
[00:30:25] Speaker B: Return the favor. Yep, absolutely. Comment, reply, and then go onto their post and see if they posted anything or their profile and see if they posted anything recently and return the favor. But, you know, if you are, let's say, looking for referral partners, go through and see what sorts of attorneys are out there, whether they need to be in a specific practice area that you're looking to, you know, branch out from or whatever and send them connection requests and go to their, go to their posts and comment on their stuff and send them a dm. You know, hey, I'm so and so, you know, we just connected a couple of weeks ago. I love your content. If you ever want to hop on a quick call and introduce one another, you know, introduce ourselves, let me know something along that lines. Nothing that's pushy or pitchy or salesy or anything like that. It's about starting those genuine conversations that lead to partnerships and clients, et cetera.
[00:31:21] Speaker A: And that's, you know, trying to sell on the platform way different than fear and is spammy and difficult and something that, you know, I would not want to do. But for. If you're an attorney and you, you know, again, most attorneys, most referrals come from other attorneys. It's super. Like you, you all are both attorneys. You know, you're, you're in the same, you're on the same team. So it's just easy. Oh, I'm an attorney. Oh, wow. Like, they're already generally interested because you're both attorneys, you went through that process, you've gone to school for that. And so it's just easy to say, hey, you know, I do, I specialize in divorce. I see that you specialize in immigration. Sometimes I have referrals for that. We should, we should connect.
[00:31:59] Speaker B: Yep.
[00:31:59] Speaker A: Easy peasy. You know, I, I have marketing agency owners connect with me all the time and say, hey, I see that you do stuff for law firms and you know, we specialize in like meta ads and well, we really don't, you know, so I got tons of agency partners and connections that, that is, that's not sales at all. It's like, hey, we kind of do the same thing. Let's chat and easy, you know, easy to do that.
[00:32:21] Speaker B: Yeah, absolutely.
[00:32:23] Speaker A: And especially if they see you in comments and see your name often.
[00:32:26] Speaker B: Yeah.
[00:32:27] Speaker A: They might reach out to you just because you're active and have interest and then. Or if you do reach out, like they recognize your name.
[00:32:34] Speaker B: Yeah. You know, you already have a familiarity to you. It's not a cold call. It is a call with somebody they feel like they know.
[00:32:42] Speaker A: And if you do video, they get to see you, hear you, then they feel like they know you.
[00:32:46] Speaker B: Yes.
[00:32:47] Speaker A: And again, I think Video man is, is so strong on every. Anywhere you can use it. So on your website to convert them.
[00:32:55] Speaker B: Yep.
[00:32:55] Speaker A: On your social. So they, they get to know you and see who you are on your intake. Walk them through your intake process if it's their new client signing up. And again, they continue to get to see you. And. And so video is massive. It's not going away and, you know.
[00:33:08] Speaker B: Nope. It's here to stay for sure.
[00:33:10] Speaker A: Working into everything.
[00:33:12] Speaker B: Yep.
[00:33:14] Speaker A: Well, Carrie, I appreciate you sharing. Yeah, I know you do so much. I would encourage everyone to follow her, watch her videos. They're super helpful. I feel like she's a real person. Like I'm sitting here talking to her.
[00:33:25] Speaker B: I am, thank you.
[00:33:26] Speaker A: Yeah. But she's got great stuff. If you want to just learn from her videos, obviously connect with her. If you're looking to, you know, take this to the next level is you want someone to help you with the strategy and do this properly. She's a great contact for that. Carrie, is there anything else that we haven't covered maybe with either video or LinkedIn itself that you'd like to cover?
[00:33:44] Speaker B: Yeah, I think you mentioned the video feed. I just want to, I want to underscore that, you know, we are used to shooting videos in horizontal or at least that's how we used to shoot them. You. There's a few somehow that magically make their way into the video feed when they're shooting like this. But you should be always be shooting your videos horizontal and you should get as much bang for your buck out of your videos as you can. So if you are shooting videos for LinkedIn, you should repurpose them to YouTube shorts and to Instagram and Facebook and TikTok. Heck, while you're at it, you might as well. You know the ideal duration for these videos, they say anywhere between 30 seconds and 90 seconds. I'm finding it's a little bit closer to like 60 and 120 seconds. But anywhere in that realm, once you get over two minutes, you know, barring alive, then most people are tuning out. But that's sort of the sweet spot and all of that is usable on the other platforms as well. So make sure that when you are going to the effort of creating something, you're able to put it in as many places as possible.
[00:34:52] Speaker A: I mean we take this, you know, this recording here, we'll stack it right and they'll make a vertical. But YouTube shorts, I mean again we're just, we're kind of just putting out clips and they're getting three, four plus thousand per short. And this is a pretty specific audience and it's mostly law firm owners that we're targeting. So quite a lot of views versus like your traditional YouTube version of this might get a few hundred. The shorts are getting thousands.
[00:35:15] Speaker B: Yeah, they're great for discoverability.
[00:35:18] Speaker A: Yeah. And then again that's applicable to throw it to Instagram, throw it to stories you throw it to now LinkedIn. Yeah, I love it. Well, appreciate those, those tips.
And again, this is just scratching the surface.
Follow her, check out some of her videos. She really dives into a lot of strategy.
You can see how her videos are done and what you can do as well. But ultimately reach out to her, connect with her if something you need help with.
[00:35:48] Speaker B: So thank you.
[00:35:49] Speaker A: What's the best way obviously other than LinkedIn for someone to reach out, connect with you and hire you if they need to?
[00:35:56] Speaker B: Yeah, the, well, the best way right now is LinkedIn. As of this recording, my website is going under a bit of a revamp. So there's a lot of non active links, et cetera there. But the other thing that you can do is you can email me. It's, it's very simple. It's Carrie, Carrie Barrett dot com. So feel free to shoot me an email as well. But if you follow me on LinkedIn, all my contact information is there. So you can either DM me or, or call me or, or email me as well.
[00:36:21] Speaker A: Excellent. I love it. Well, I'll be following, I'll be watching, I'll be posting some more videos.
Hold me accountable.
[00:36:26] Speaker B: So I will, I will, I'll go I'll go check them out.
[00:36:29] Speaker A: Well, I got one up there that's vertical right now. So, okay, on a whim, I did it. But that was just me going, you know what? I'm just gonna make one quick. Let's do it. And if anyone listening do the same thing. Just. Just make one. Throw it up there. You can delete it if you need to, but.
[00:36:43] Speaker B: Exactly. Yes. It's not there forever. Delete it if you don't like it. Yeah, cool.
[00:36:49] Speaker A: All right, Kerry. Well, thank you so much, everyone. Thank you for tuning in.
Mentioned as in the last couple episodes, we now have the managing partners, Mastermind. I'll be bringing people like Carrie in to talk to us. I'm leaning on a lot of my expert friends in the industry, but we're really doing some fun stuff. We got about eight to 10 law firm owners in the group already, and we're roundtable in. We're doing hot seats. We're bringing in experts to cover topics that the members want to cover. And then the members are just amazing. So they're amongst themselves, you know, helping each other and answering questions on running their law firms better.
And that includes things like video and strategy and marketing. So check it out. Mastermind, reach out to me. Or we have a page on our website. You can just Google the managing partners Mastermind and take a look at it. So, Gary, anything else?
[00:37:36] Speaker B: I don't think so. Thank you for having me.
[00:37:38] Speaker A: Thanks so much for joining me and we'll see you soon. I'm sure we'll have you back on.
[00:37:42] Speaker B: Thank you. I'd love to be a guest Again.
[00:37:44] Speaker A: Everyone, thank you so much for tuning in and we'll see you soon.
