Episode Transcript
[00:00:00] Speaker A: Foreign.
[00:00:18] Speaker B: Most firms survive. The best ones scale.
Welcome to the Managing Partners podcast where law firm leaders learn to think bigger.
I'm Kevin. Daisy.
Let's jump in. What is up, everyone? Welcome to another episode of the Managing Partners podcast. Today I have the great Will Brooks on the show. Will is with leduc Entertainment and I met Will. So I met Will at eight Figure Firm in Chicago. I was invited by. Yeah, Chicago. I was invited by Luis. Showed up in Chicago kind of. I didn't really know anyone there. Walking around and I got there early kind of. And Will's like the first, actually I think the first person I met there. And you just like, hey, what you doing? I'm like, I don't know what I'm doing. And he was there setting up audio equipment and video equipment and just super nice and connected with him and Armando at leduc and went and got dinner with him one night. So been good friends, got to meet them and get to know them and we do a lot of podcasting. So excited to have Will on the show. We're going to be talking about some cool stuff with for yourselves. If you're listening. Recording content, video, social media, podcasting, things that, you know, lessons and things like that to take with you and hope you'll find it helpful. So Will, welcome to the show, man.
[00:01:32] Speaker A: Thanks, man. I appreciate you having me. I'm glad to be on your pod. I've had you guest on a bunch of pods that we produce.
Glad to kind of be putting the shoe on the other foot. Should be fun.
[00:01:43] Speaker B: Absolutely. I'm glad to have you here. So.
Yeah, and I appreciate that Will and his team, they, they help law firms produce podcasts and I'm like their test subject. So they're like, you're one of them.
[00:01:55] Speaker A: Yeah, we got it. We got a roster of about three or four people. We're like, let's call Kevin, let's call this person and get them on this first episode. Cause they'll be great. So we're always happy to use you as kind of our, our guinea pig with our new clients. It's great.
[00:02:06] Speaker B: Yeah. Well, I appreciate it. It's always fun to get on and, and shoot it up still. Will, I guess give us a little, little background yourself and of course with leduc and what you all do and then we'll, we'll kind of jump into some of the topics here.
[00:02:17] Speaker A: Yeah, man, I kind of found my way back to like legal marketing after about a 10 year break. I used to run, I used to be the COO and the managing Editor for.
It's like a vanity press. It's called Best Lawyers in America. It's this list of the top attorneys in the country. I was. I worked there for several years, and we used to put a book together every two years and put it out nationally. It's like a peer review list of the top lawyers in the country. And he used to work with large corporate law firms a lot, working with their marketing departments and. And then I kind of moved back into my first love, which is like performing and producing live shows, live theater, film, that kind of stuff. And I did that for several years. And my buddy Armando, who I've known for 25 years, had started a new podcast, and he was in the Atlanta area. He needed a spot to record, and I was running a pretty big theater in the Atlanta area, and I was like, hey, if you need a spot, you can come use our space. And he was like, cool. Came in. I guest hosted with him for about six episodes while he was there. We got done, and he said, what are you doing, man?
[00:03:13] Speaker B: We should.
[00:03:13] Speaker A: You should come. He told me what he was doing. He said, come hang out with us. I took the leap. I was like, all right, this is one of my best friends. Give it a shot. So that was about four years ago. So I kind of dove back in and we really kind of locked in on niching into law firms. We've been working with law firms for a long, long time, but we really jumped into niching down and trying to focus on the legal world about a year ago. Honestly, we really kind of hit that niche down moment, and it's been a real game changer for us. But that kind of got me back into the legal marketing. But what's been great about it is combining that with the production side of things that I've always really loved and love being a part of, because we do a lot of that with the work that we do with the firms. So that's kind of my background. Right. It started in legal marketing.
[00:03:57] Speaker B: Now you're back.
[00:03:58] Speaker A: And now I'm kind of merging the two things that I've got the experience in. And it's a good time. We have a good time.
[00:04:04] Speaker B: I think there was a song about that going. Going back. Back to legal marketing.
[00:04:09] Speaker A: That's my theme song for sure.
Yeah.
[00:04:12] Speaker B: Well, so will. I've got to see some of their work. When I went to Eight Figure Firm, the conference, and Luis Scott was. Used to be bader Scott. Luis broke off and started Eight figure Firm, which is a great, great mastermind consultancy for Law firms that are trying to grow all the video stuff that they did for, you know, commercials for that, and Will's like, you know, one of the actors in it, and they produce it. It's just fun and creative and awesome work. So him. Armando. Armando is an actor as well, so they just love doing that st. And they also just. They do it for their clients and film their clients on site and travel and just produce awesome content.
[00:04:50] Speaker A: Yeah, it's super fun. It's super fun. And.
[00:04:55] Speaker A: I think the most challenging thing about what we do is, like, if we're doing that kind of content, like we do with Luis, where we're doing, like, comedy sketches with him that he shows at his masterminds, is getting someone like him or anybody else is doing this kind of out of their comfort zone and being willing to play and get weird and get silly. And that is. That's one of our superpowers at our. At our business is getting attorneys who can be kind of buttoned up, Right? They can be a little buttoned up and very concerned about image and how people are looking at them and kind of getting them to shift out of that and not worry so much about it and either find that level of play or find that level of authenticity to incorporate into what they're doing.
That's something we love helping lawyers specifically be able to do.
[00:05:39] Speaker B: Yeah, I know Armando talks a lot about, you know, improv and how helpful that can be to. To kind of get used to things, get out of that, you know, getting out of the comfort zone and how that can really, you know, help you in a lot of situations, not just in making content, but. So I think that's actually really cool, too. And.
Yeah, so, yeah, one of the topics that we talked. We were going to talk about today with Will was authenticity and being yourself and getting in front of the camera and all the good stuff. So, yeah, let's just, I guess, dive into that a little bit. Will, as far as, like, for my attorneys that are listening, they all own firms, they're all being told to do social media. They're all being told to do this and that. You know, what's some of the things that you've seen that's, I guess, been helpful with pulling that out of an attorney and being themselves, you know, as well, not just trying to make up some character or something like that.
[00:06:29] Speaker A: Yeah. So I would say that the first thing that we. We tell people whether they're going to be doing social media content and doing, you know, video or whether they might be thinking about Starting a podcast, because we do podcast production too. And there's a lot of the same work that goes into that. To be, as you know, being a podcast host is, there's, there's a certain level of performance that goes into that. Right. You have to lead the conversation and kind of put your guests at ease. So the first thing that we really tell our clients that we're working with is to just get started. You really just have to start doing it. And, and the sooner you do start doing it, whether that is starting a pod or grabbing your phone and just recording yourself and putting it out on social media, you got to stop editing before you start doing it. If you're editing before you've done anything, you're just editing in your mind. It's got to be perfect. It's got to be perfect. You're never going to get started. So that's kind of what we do when we come in is we're, we're really, we're kind of pushy, right? We're like, okay, here's the recording date. It's three weeks from now. We're going to create some content. We're going to meet with you a couple of times, and then we're going to show up with cameras and we're going to be ready to roll. So that is the real secret.
Just, you just have to start and stop thinking, overthinking the content and what you're going to be talking about. And I will say, whether it's us or somebody else bringing in an outside company that can help you put that together and take that work out of your hands, it really kind of takes that self editing out because it's kind of forcing you to step in, step behind the camera and just go. And that's really the secret, man. Most people aren't held back by a lack of strategy. They're held back by, you know, a fear of being seen or a fear of. Of what people think of them, you know, and that is where we're trying to tell people, like, don't worry about it. You're going to have haters regardless of what you do, regardless of how prepared it is or how, you know how much you rehearse. But you're also, there's also an audience out there that does want to hear what you have to say and is going to. Is going to get value from it. So that's why you just have to get started. You're not going to find that audience if you don't start.
[00:08:29] Speaker B: Yeah. So don't wait 100%, spot on. I talk that all the time, you know, because people like, you've had 400 episodes and four guests, and it's like, yeah, well, but it took time, and the first episodes were terrible. And.
[00:08:41] Speaker B: And, you know, and I think so I have people that edit and do all my stuff. If I had to edit this episode, I wouldn't even be doing. I wouldn't even be doing this. I wouldn't even do this.
[00:08:51] Speaker A: I'd be like, we're the same way, man. I'm the same way because I'm making content and I'm recording podcasts all the time. I don't edit that stuff. I don't. No way. A, I don't have time, and B, that's my skill set. That's not what I do. Well, you know, just like you delegate in your. In your firm or in your business, you delegate stuff to the people that are going to do this stuff the best. This is the same way with this stuff. But the beauty of it is if you do have a smaller team or if you're a solo practitioner and you don't have anybody else with you. Social media is so easy, man. All that stuff is in that app. And if you can take 15 minutes a day, just 15 minutes, even if it's a morning before you start your day or at the end of your day, and you record like, two videos and you can post them out, and you're going to get consistent. You're going to get better at being on camera just by doing it yourself. And TikTok or Instagram, they have. There's all that. All that stuff is in there to show you how to jazz it up or add some music or put captions in there, it'll do it for you. Podcasting is, you know, podcasting is also simpler than people sometimes make it out to be.
Obviously, if you want to get edited and have it be, you know, a higher presentation value, you can do that to get started. You don't need all that stuff from the jump. Just start making the content and putting it out there and it'll evolve. Like you said your first episode, you said it was a mess. I mean, if you look back at. Armada has been doing his podcast, Spaghetti on the Wall, for three years now. And I tell this to every client that we work with when we're doing. If we're doing a podcast with them, because they're always super nervous when we're coming in for that first episode. Like, what am I gonna say?
[00:10:19] Speaker B: What are we gonna do?
[00:10:20] Speaker A: And I'll just tell them, hey, listen, we just gotta get this first one in the books and. Cause if you look at Armando's first EP and you look at the episodes that he's recording now, it looks like two completely. It looks and sounds like two completely different shows. The name's the same, but the show's gonna evolve and people expect that with a podcast. It's going to evolve, it's going to change. And I always look at that as a positive, as a plus, because if you upgrade your logo or you upgrade your equipment or you upgrade your background, like you've got your awesome logo behind you, that's just showing people that you're leveling up. It's. It's kind of a, it's kind of a flex move right where they say, oh, wow, okay. The podcast is, has taken a leap. He, he must be doing.
Are going that much better for them. So, you know, you have to look at it in that way and just kind of, again, just go. That's the secret is just, just do it. It's Nike, baby. That's what it is.
[00:11:14] Speaker B: Thank you for tuning in to the show today. I have taken things to the next level and I've started the Managing Partners Mastermind. We're a peer group of owners looking for connection, clarity and growth strategies. So if you're looking to grow your law firm and not do it alone, please consider joining the group. Spots are limited, so I ask for anyone to reach out to me directly through LinkedIn and we can set up a one on one call to make sure it's a fit. Now back to the show. No, it is so important, I think you know, and this is within it. Yeah, you can see all these attorneys that, well, they've been successful on Instagram or all these platforms or podcasts or whatever, and that's what you see. Right. But they all started in the same place and they, they just started doing something. And you know, those are things, if you own a law firm, you gotta be doing these things. Unless, unless you just have a referral source that's unlimited. But it's things that you should be doing to build your brand, build your authority. And here's the other thing too. With the podcast. It's. I don't care if I get almost zero listeners. You're. I'm having one on one conversation with Will. I'm having one conversation with attorneys. I'm learning direct. I'm getting content, I'm getting referrals. This actual episode getting viewed and downloaded by anyone listening is kind of like an awesome add on bonus.
[00:12:26] Speaker A: That's the cherry, man. Yeah, the viewership is the cherry. But the, the real meat is, is, is the networking opportunity and the relationship building that you get out of it a hundred percent. I will tell you a story yesterday. So we produce podcasts for a lot of attorneys. You know, I had you on a podcast with a guy out in LA named Harry Nalbanian. He's a, he's a law are out there.
Harry's great. Love working with Harry. He's a great podcast host. And he's gotten better. Like his show's gotten better. He's leveled things up. If I'm going to get you back on with him and you're going to be like, okay, yeah, this is totally different than it was for that first episode where Will made me a guinea pig. But.
[00:13:05] Speaker A: I did a pod with him yesterday and I had a client, a guy come on who he does like digital investigations for PI firms for cases that they're doing where they're. If they're trying to find someone who used to work at a company that doesn't work there anymore and they need to get them as a witness, these guys, guys track those people down, find them and help people with those types of cases. Works great for PI, works great for workers compensation. This guy's name is Mike Seeley. I had him on Harry's podcast yesterday. And they had a 30 minute conversation talking about what Mike does. And he told some stories, some interesting stories about how they've tracked people down. We finished the podcast, first time they've met. We finished the podcast, we all pop back up and I'm kind of wrapping it up and thanking Mike for coming on, letting Harry and Mike exchange information. And Harry right then asks Mike for his phone number and says, I got a case I need to send you. And so Mike came on one podcast yesterday with a guy he'd never met before, spent 30 minutes with him, and at the end of that podcast, the host of the podcast was sending the guest business. It works both ways. We've seen it happen the other way around as well. But you know, that's that networking power that podcasting really creates. And when I see it happen in real time and I'm always just like, this is why we're doing this.
[00:14:13] Speaker B: No.
[00:14:13] Speaker A: So, yeah, it's so.
[00:14:16] Speaker B: You know, I think everyone thinks that the content and the audience, the viewers and how many people are going to download my episode, like that's their metric and they're thinking about that and that's just the wrong way to think about it also too. Think about this as you get better at just having conversation and doing this kind of stuff. You go on other people's podcasts or you're interviewed on a show or a TV or whatever, you're just going to show up and perform better, right? You're getting better at just carrying yourself and getting questions thrown at you. Obviously, lawyers should be decent at that anyway. But for whatever reasons, lawyers, they kind of lock up when they get on a camera, but they can walk in a courtroom and they got no problem. So you're better in your skills and yourself at the same time that you can apply on other people's podcasts. It's a lot of power than that.
[00:14:58] Speaker A: I'll give you a secret that will help. It can help you. It can help attorneys that are looking at, that are nervous about making content easy thing you're going to do. If you've hired, let's say you've hired a local production team to come in and work on your content and shoot some video for you, the best thing you can do if you're a lawyer or if you're a business owner, whatever you are, find a local actor. And I mean like somebody that does community theater doesn't need to be a professional actor. You don't need to spend 1,000 or $2,000. You can get a, you can get somebody to come in, spend the day with you for about 250 bucks. Find a local actor to come in to ask you the questions on camera. Maybe to be on camera with you when we do that with. That's why Lewis's videos that you saw at Eight Figure Firm are funny. And Louis loosens up, Luis loosens up because I'm an actor and we bring in other actors as well. So he's playing with people who do this and know what they're doing when the camera rolls. And that just levels you up as a performer when you're doing that. You know, if I was to go play basketball right now out on the blacktop with a bunch of yahoos off the street, I'd be terrible. If I went out and played basketball with like guys that were Division 1 athletes, I'd probably look like a pretty good basketball player. So it works the same way on camera, right? So find. And you just need one. Just get one local actor or actress to come in, spend the day in there, and it's such an easy level up that you can do. And those guys are thirsty to get on camera. Those people are desperate and like, you know, and again you can spend 2, 300 bucks for the day to get them to come out for a six hour shoot.
And whenever we do that, I'm always amazed at how much lighter the client feels because they have someone on their team who's on camera with them or if there's someone behind the camera asking the questions. If it's an actor, it just becomes way more conversational and there's that improv that kind of starts happening. It's a really secret hack that you can do to really level up and you don't have to break the bank and hire in, you know, crazy. I mean, if you want to do that, do it. By all means, you know, if you.
[00:16:59] Speaker B: Want to do that, hire will is expensive music.
[00:17:02] Speaker A: No man. But, but you know, it's just, it's an easy thing to do. And there's, there's actors in every city, in every city in the country, there, there are people who want to do that.
[00:17:09] Speaker B: Starving artists. They're ready to, they are ready.
[00:17:13] Speaker A: They're ready to sell their souls to be on camera. That's what I'll say. And, and their souls are cheap. But they're, they're going to level you up. They're going to level you up to, you know, it's a secret hack, so we use it all the time. So that's my little secret hack. For anybody out there that's thinking about making content nervous about it, find an actor and play off of them and you're gonna be put at ease. The production team helps too. But you have an actor there. It's a, well, you know, you know.
[00:17:38] Speaker B: Accountability and having someone there to push you like you guys do if they hire you, like we're coming in and we're gonna show up and you know, and you've exchanged some money so you're, you wanna, you wanna make it happen. Yeah, I think that's what people need. I think for me, I can sit here in front of this. I got, this is like third or fourth podcast today if I know what I'm talking about. You can, I can get on camera and just start shooting the shit and talking. But I still, when I have my content girl here in the office, hey, tomorrow we're making content in the morning, remember? And it's like rapid, like rapid fire.
[00:18:06] Speaker A: Yeah.
[00:18:07] Speaker B: You know, Yeah, I still am like, I really don't want to do this, like, and because it's a little bit more planned and I'm way better off the cuff. Throw a question at me, I'll record. So I still dread doing that, but I'm doing it and it's like, so.
[00:18:21] Speaker A: Let me ask you a question, Kevin. I'm gonna flip the switch on you and ask you a question. When you're, when you're doing that, when you got a content day coming up, when you got a content day coming up and you're kind of dreading it, right? Like, oh, my God, I gotta do this again. If you say you're better at doing it off the cuff, then why aren't you doing more off the cuff content? If that's where your comfort zone lies, if that's where you're gonna be better on camera, why don't you do that? That's what we tell our clients, right? Luis is, is. Has. Luis couldn't do those comedy schedules when we first started. Now he's great. Like, he could go do this with anybody at this point. He could be an actor because he's been doing it for. We've done so many of them with him and he's gotten better at it. But we have a lot of. We've tried this, we've tried that kind of stuff with other lawyers, and some people just don't have it right. Some people don't have the ability to do that kind of thing. But then we find when we get. Just start asking them questions and kind of let them get on their soapbox. We've had our guy, Justin Chopin in Louisiana. We kind of hit on that with him. Just let him talk. Just let him give him some, some controversial topics and get his opinion. He's had three videos legitimately go viral in the last two months that he's put out where he's talking, and they're not even about legal issues. He did this video about Jazz Fest that just blew up. We did as a big thing in New Orleans, Drive Thru Daiquiri Stands. He did a video about Drive Thru Daiquiri Stands. That thing is still. It's been out for two weeks. The numbers are still going up on the visibility on that. And it's because we kind of locked in on him being himself and not over rehearsing and not, you know, we tried some of that stuff with him and he was, he just wasn't for him. And he, he didn't like it. He dreaded the idea of us coming in and doing that kind of stuff. So we said, well, then why the hell are we doing it? Let's do what you do best. Let's lean into your, your talents. So that's, that's what I would say to you, is if you don't like doing that, more than likely that's going to come across on camera.
[00:20:06] Speaker B: Yeah, No, I hate a script, you know, Crap.
[00:20:09] Speaker A: So just take the topic and talk off the cuff.
[00:20:12] Speaker B: I'm going to tell my person that tomorrow.
I. I guess that's another big tip, right? Flex. Be flexible. Like, you don't have to do it this way. It doesn't have to be rehearsed. It doesn't have to be a scripted.
[00:20:24] Speaker A: Not everybody do it.
[00:20:26] Speaker B: Yeah, yeah, yeah. You don't have to dance. But if you're not going to do it, then you're going to eventually make a excuse for why you're not going to record that day.
[00:20:37] Speaker A: Yep. And you don't know.
[00:20:39] Speaker B: I had something come up and I'm gonna. Let's reschedule, you know.
[00:20:42] Speaker A: Yeah, man. I mean, you can try the. The to do a funny trending reel, certainly give it a shot, but you're gonna know pretty quickly when you put it out. You'll be like, oh, this was. This was bad.
[00:20:55] Speaker B: And.
[00:20:55] Speaker A: But you don't know until you try. Cause you might do it. And you put it out and you. All of a sudden you're like, oh, 50,000 people watched this yesterday in my local area and I'm an attorney and I got in front of 150,000 people and I didn't have to pay for that advertising. It's just out on social media and maybe it was great. And you know, that's. You don. Until you're. Again. I know I keep going back to this, but until you're actually actively creating the content, you really aren't going to know what you're. What you're best at and what's the best way for you to do it. So, you know, you just. You got to get started. You got to start somewhere. What I tell a lot of people, especially attorneys, is think about and everybody. They all make these videos and everyone. You need to start here is a great starting point. Think about the 10 or the 20 most frequently asked questions that come up in. If you're a PI lawyer, if you're a family lawyer, you do estate planning. What are the 10 or 20 questions that everybody asks?
[00:21:42] Speaker B: Yep. Well, hanging fruit for sure.
[00:21:44] Speaker A: Get your phone out and answer those questions on video. You have 20 pieces of content ready to go that you can start putting out. The other thing that you can do is newsjack.
It's like hijacking the news. If you're.
Again, Justin Chopin, lawyer responds or something like that. Yeah. Whether it's a case that's happening or whether it's something that's a big deal in your community. Justin did this video about Jazz Fest. Jazz Fest is huge in New Orleans. He hates Jazz Fest. He thinks it's a nuisance. He also thinks it's not fun to go to. And he said that on video. He was like, yeah, we, we, we, we asked him, you know, what's your favorite thing about Jazz Fest? That was the question we asked him. And he said, honestly, I hate Jazz Fest. And then he listed all the reasons why he hated Jazz Fest. And we edited that video together, put it out during Jazz Fest and it blew up, did huge numbers and he got crazy comments and there were a lot of people who were like, you know what, Honestly, Justin, you're right. I kind of hate Jazz Fest too. It sucks.
So don't be afraid.
[00:22:39] Speaker B: He's in New Orleans, personal injury attorney, right? Yeah. And he's getting eyeballs from within the community of New Orleans.
[00:22:47] Speaker A: You know, it's funny is during Jazz Fest, he hired a plane to fly a banner over Jazz Fest during the four days it's happening. And he's with this video like, I hate Jazz Fest, but check out my banner flying over the crowd. But yeah, man. So like that's the, that's the news jacking that you have to do. And there's always something in every community that's kind of a beast. Big deal. Like something that I'm, I'm, we're going to be. And this pertains to you because you're in our league. Something that we, we talk about a lot in our business is, in that we do is, is staying connected with your clients, staying connected with your referral partners and you know, ingratiating yourself to them and having them look forward to hearing from you is a huge thing. Right? Something as simple as creating a fantasy football league and inviting your referral partners to it, inviting clients that you know are into football to come into that fantasy football league with you. You have a six month window where you were able to communicate with that referral partner. Kevin, you're going to be in our league or with. Or with, with clients. We have three or four clients are in the league too, and they're able to hear from you weekly. And on a fun level, it's not business. You're not asking them for money. It's just this opportunity that you have to stay in front of them on something that's completely mindless, but you're top of mind. It's kind of, it's the billboard effect. Man, the social media is the same way. That's why lawyers put billboards all over the place because they want their face and their name out there as much as possible. Social media is the same way. All your content doesn't have to be about what you should do if you've been injured in a car accident. We all at this point know what you should do if you've been injured in a car accident. We've seen that many videos. But if you're out there.
Yeah, exactly. If you're out there talking about your, you know, things happening in your local community, charities that are important to you, events that are happening, stating your opinion, if the mayor of your town gets indicted, you damn well better grab your phone and make a video about it. You know, if something weird happens, politically or civically, you don't have to pick a side, but you need to comment about it. You need to grab hold of that attention and use that to your advantage. And if you're a lawyer, you always have a perspective on stuff like that. You know, when endless amounts of content opportunity. It's a great content opportunity. A couple of years ago, remember when Alec Baldwin shot that person on the film set?
[00:24:52] Speaker B: Yeah.
[00:24:52] Speaker A: There's gonna be wrongful death suits and whatnot. I was employing, employing so many of our clients, hey, I want you to get your phone every single day, record a video about the updates on that that's going on. Because it's very pertinent to what you do. You just have to stay kind of talk about what you think is going to happen, what's likely to happen, where the damage is likely to be. The attorneys who listen to that got so much exposure. The ones who didn't miss the boat. Same thing with the Diddy trial that's going on. You know, that was happening. I told attorney like, I don't want to touch that with a ten foot pole. I'm like, you should, you should be talking about the likely civil cases are going to be happening after the criminal case because there's going to be civil cases that are going to be coming out. That pertains to you. When you do that kind of stuff and you're putting it out regularly, you will be shocked at how quickly what can happen. Is your local news may call you, CNN may call you and say, hey, we saw your content, we want you to come on and express that. We used to work with a guy in Atlanta and Ryan Greathouse, great personal injury attorney in Atlanta. I don't know if you know who Raya is or not. Kevin He's a great guy. Um, he, he was doing social. He doesn't do as much as he used to, but for a while there, he was really heavy doing social media. And when Trump came, did that, did that drive in Atlanta where he did his perp walk, where he had to go get booked at the Atlanta jail before the last election. I don't know if you remember when that happened. CNN was like helicopters following his motorcade through the city.
CNN called Raya and he went and sat on a panel on CNN while that was happening, talking about, you know, what was. Because cameras couldn't go into the, into the police station and shoot what was happening to him. So Raya basically was like, yeah, this is what's likely going to happen. This is what's going to be the next step. Then he's, then he's going to get his mug shot and they're going to print him. And so he got this crazy exposure on CNN to get a play by play because he had that large social media following that he was, you know, that loud, that large social media presence. He had a footprint. So he's somebody, and he's an Atlanta lawyer. This is happening in Atlanta. So they reached out to him. So if you're an attorney and you aren't capitalizing on that stuff, you're missing the opportunity for some amazing exposure, even if it's just on social media. But that can lead to television, that kind of stuff. It doesn't always happen, but it can. And it doesn't happen at all if you're not the person who's putting yourself out there. So it's just another reason to do it.
[00:27:06] Speaker B: Yeah, getting earned media. It's, you know, where we've always, we've always done SEO and digital. Like we now do traditional PR and digital pr. And, you know, social's such a big piece of it, too. It's, you know, how do you build a brand in your community? Right? Billboards, tv, all that stuff. But through this kind of stuff, like you're talking about, you can show up in your community on social, not just talking about the law, but to your point, imagine if you could sponsor the local radio station for the whole community. That costs a lot of money. A lot of the big attorneys probably had that locked down. But imagine if you're getting millions of views or thousands of views in a community because you taught about Jazz Fest or whatever. What does this guy do? Oh, he's a personal injury attorney. And you start to build that brand and get recognized. So you're creating like your own channels versus paying to sponsor the radio, right?
[00:27:55] Speaker A: Yep. Yeah, it works great. I'll give you one other thing that we started hitting on, that we are finding is working great is we. Every city, every larger city has a publication, whether it's a newspaper or one of those free publications where they'll put out the best of the city list at the end of the year, right? Best restaurant, best bar, best H vac, best massage, best whatever it is, Right. So you've got that list of all these local businesses and you find that list in your city. We're doing this. We're calling restaurants that are on that list, calling the owners of those restaurants, saying, hey, my name is Will Brooks. I'm a producer for this podcast. It's hosted by this local attorney. He wants to feature local businesses on his show in his content. He wants to boost up the local stuff we're doing. I keep going back to Justin Chopin, but Justin is like the most. He's so open. Like, yeah, let's do it.
[00:28:45] Speaker B: It's on his show.
[00:28:46] Speaker A: I know, yeah. Next month. Next month we're shooting all of his content at a new local restaurant that's opened up in the French Quarter. We're going to come in with him and our crew. We're going to record podcast episodes with him there. He has a podcast. And we're going to shoot content in this business. We're going to give this business so much exposure. We're going to give them high quality video that they're going to be able to share on their own channels. And we're going to start doing this like every other month. We're going to find a local business that we can highlight and start featuring them. And that's just another way for those attorneys to ingratiate themselves to the community. These guys, you know, I love it. These guys have these business owners. They know lots of people. Somebody gets injured, you need to call my guy who came and gave me free advertising in my. In my restaurant. And they're going to send business your way. And it's also just another networking opportunity to kind of ingrain yourself into the. Into the community. So use that as well. Most of those people are happy to have you come in. If you plan it out ahead of time, give them a, you know, two or three weeks notice. Hey, we want to come in on this date between this time and this time, can we do it? Most of those folks are going to say, yeah, and if they can't do it that day, they'll give you a time when they can.
Well, yeah, it works great.
[00:29:50] Speaker B: Everyone wants free exposure. Everyone wants to be on a show. I love that. I've actually talked about that before. Like you don't have to be the law firm podcast or show that has all the legal advice. It's like create something that your whole community would want to tune into. Like, yeah, you can just make a show that's like all the new restaurants opening in the area every single month. Just like on top of it, people just tune in to learn about the new restaurants sponsored by XYZ Law Firm.
[00:30:15] Speaker A: Yeah.
[00:30:15] Speaker B: Or whatever. And you own now your own radio station, if you will, your own marketplace.
[00:30:20] Speaker A: Perfect. A hundred percent. Yeah, yeah. So that's, that's another thing that I would, I would encourage folks to do if they are making content. And a lot of times you get like six months in to making content, which is great if you do that. If you're consistent for six months, I can't congratulate you enough because most people don't go that long. When you do get to that six month number, sometimes you get to the point where you're like, what in the hell else am I going to talk about?
I've done so much content. What am I going to talk about? If you reach out, if you start adding the community into what you're doing, it is endless. The content is endless. You can constantly be bringing on new people. If there's a mayoral campaign in your town, reach out to the candidates, have them come on your podcast. If there's a new business.
What's that? City council.
[00:31:01] Speaker B: 100% Number of city council, could be a.
[00:31:04] Speaker A: Bring them in. Yeah. And so you know that, that kind of stuff. Chamber of commerce is a great opportunity for you to, you know, find people that are members of that, you know, anything like that. Those people want to be seen and they want to be heard. And if you can give them that platform, they'll take it. And you're creating those relationships, those networking relationships that start from the podcast and there's no pressure. You're not asking them to buy anything, you're not selling them anything. It's just, it's gold, man. You gotta do it.
[00:31:29] Speaker B: And yeah, and there's folks like city council or mayor or something like that, they have reach and they've, they've campaigned, they have audience. So they're gonna share that out and get instant exposure across the whole.
[00:31:42] Speaker A: Yeah, yeah. You wanna, you wanna piggyback off people who already have a following who are gonna share your content if they're on it. Absolutely. You have to do that. 100%.
[00:31:51] Speaker B: Awesome, man. Well, awesome tips today, Will. I love the local community stuff. That's. I haven't really seen a law firm do that specifically. Well, that I don't you see them.
[00:32:00] Speaker A: Do it with, like, charities, right. Like backpack drives and that kind of stuff. They do that all the time, which they should do. But there's so much more you can do than just beyond that.
[00:32:08] Speaker B: Yeah. Yeah. Giving a stage for everyone else, like that's what you're doing. Yeah. You could go, you could just do all charities in your community. We're gonna have each charity each week so you can learn about the charities that you could contribute to. That could be a whole, your whole thing, right?
[00:32:22] Speaker A: Yes, sir.
[00:32:23] Speaker B: Endless opportunities. For sure.
[00:32:24] Speaker A: They are endless. Content. Content is endless. Never, you can never run out of content if you really, if you really think about it.
[00:32:29] Speaker B: Yeah. So. All right, one, number one. Just get started.
[00:32:34] Speaker B: Yes, sir. Yourself. Be authentic. Start just doing it because you're not going to like yourself or your voice, so.
[00:32:40] Speaker A: But you're going to get better the more you do it. And you're going to stop caring when you get to that, when you get to that point where you don't give a shit anymore, that's when you win.
[00:32:47] Speaker B: I'm in that place right now. There you go.
[00:32:49] Speaker A: So that's why you're a winner, Kevin.
[00:32:51] Speaker B: Yeah. Right? Yeah. Well, Will, I appreciate you coming on to share.
[00:32:54] Speaker A: Absolutely, man. Thank you for, for having me on. It's been, yeah, I've been waiting for.
[00:32:58] Speaker B: The call, you know, sometimes people get lucky, you know. Now you're gonna let your referral partners win fantasy football, right?
[00:33:05] Speaker A: We'll see. I, I, I finished third the last two years, so I'm hoping this is my year.
[00:33:09] Speaker B: I'm gonna suck. If I win, it's gonna be by accident for sure. And then I'll claim it. I'll claim it as if I knew what I was doing.
[00:33:15] Speaker A: Make sure you, you want to draft five or six kickers, Kevin. That's the secret. Draft kickers early.
[00:33:19] Speaker B: God, this is going to be fun. Well, Will, man, thanks so much. What's the best way for folks listening these law firms to help reach out to you and connect with leduc?
[00:33:27] Speaker A: Best way to reach out to us, leduc Entertainment across all social media channels. Best way to get to me is either email willeduc entertainment.com. i'm on LinkedIn, but I'm really bad about using link LinkedIn. But Instagram is probably my social media channel of choice. It's Will David Brooks at Instagram. On Instagram, you can hit me up on there. But leducentertainment.com and Leduc Entertainment across all our social media channels, that's the best way to get in touch with us. We have a mastermind that we've just started, which is a great way to get involved and start kind of learning our strategies that we put into place for firms. Kevin's a member of our Mastermind here recently. I know you popped in the other day, which is great, great to see you. But it's a great way to kind of get yourself energized. And we, we do kind of put people on the spot even during the Masterminds, like, hey, grab your phones. We're gonna start shooting some content right now.
[00:34:12] Speaker B: We did that yesterday. Two days ago.
[00:34:14] Speaker A: Yeah.
Everybody at the end of the Mastermind, everybody grabbed their phone and recorded five videos. Everybody put themselves on mute on the call. But, you know, everybody made five videos and. And, you know, so like I said, get started. That's what we're going to push you into doing. If you are thinking about starting a podcast and you're not sure how to go about doing it, hit us up. We will help you put that together.
Or we can produce it all the way for you. Just depends on what your budget is.
And yeah, man, we're. We're here to help. We're here to help you find your voice and tell your story. Everybody's got one to tell and there's an audience for everybody, so we're gonna find it for you.
[00:34:45] Speaker B: Love it, man. Awesome. Well, yeah, anyone too, reach out to me, send me an email, LinkedIn, whatever. If you want to meet Will or get connected with them, let me know and I'll make. Make it happen.
[00:34:54] Speaker A: We have fun too, man. When we work with people, it's fun. It's a fun time. You know that you, you were, you were our frequent guest on our 48 hour podcast last year, which was a real bad idea, but, but you know, we powered through it.
[00:35:05] Speaker B: It was awesome. I can't wait to do it again.
[00:35:07] Speaker A: Never happening again. That ship has sailed.
[00:35:09] Speaker B: 72 hours.
[00:35:11] Speaker A: Never again. Never again. Thank you for having me on, Kevin. This was super fun, man.
[00:35:15] Speaker B: Yes, sir. Everyone, thank you so much for tuning in. Hope you learned a lot from Will. If you want to connect with him, let me know and I'll make it happen. We'll see you soon.
[00:35:29] Speaker A: Sam.
