Episode Transcript
[00:00:00] Speaker A: 70% of the jobs that AI will be taking will be replaced and offer 90% more new opportunities to step in.
[00:00:09] Speaker B: What's up, everyone? We're live, we're recording, and I got a cool guest here today. As always, I always have cool guests. We're coming to you coast to coast. I'm in Virginia Beach, Virginia. We got Southern California over here. And before I introduce the guest, I'll have him say a few words about himself. Um, well, we were connected by Robert Hannah, who, if you don't know, has an awesome podcast, and he connected us. Me and Rob were on each other's shows and, and so we made the connection and Mitch said, Rob said that we should connect. That's all he needs to know.
[00:00:43] Speaker A: That's all it needs to happen. Yeah, Rob's one of my favorite people. I just love what he's doing with the Legally Speaking podcast. And, you know, they just got picked up by Cleo for another year, which tells you a lot. I know Cleo and Jack Newton and that team are very, very particular about who they associate with. So when Rob put the two of us together, that's all I needed to hear. Rob, if you're watching from Dubai, have a great business trip and we'll talk when you get back home to the uk.
[00:01:07] Speaker B: Yeah, excellent. So, well, without further ado, M. Jackson's on the show today, and we're going to be talking about something that you've never heard of, AI.
But Mitz goes a little deeper, has a different understanding of it, a different mindset and way he thinks about it, which I think you'll find very interesting and helpful to the lawyers out there. So, Mitch, thank you for joining me and tell us your. Your story.
[00:01:35] Speaker A: Sure. You know, why don't we just start off with, you know, most lawyers and law firm owners understand AI. That's all anyone's talking about right now. But you know what, Kevin? They're using AI the wrong way. And that's why I wanted to come on the show today, because it's not about just being faster, being more efficient. That's just touching the tip of the iceberg when it comes to using artificial intelligence, especially artificial intelligence agents. So that's one way to come on, is raise the bar and really pull back the curtain and share with other lawyers and law firm owners how we're using it to do next level things, how to use AI to conquer issues and attack problems from. From a new perspective. That's not linear in nature. It's. It's just changed everything that we do. On a daily basis. So my background is I, you know, this is a non AI tech background. I grew up on a ranch in Tucson, Arizona, playing cowboy, right? Riding horses. We always had 30 head of horses before we went live. Four or five dogs at any one time would roll in off the desert and, and you know, old mutts. And I loved him dearly. But I grew up on a ranch where my mom and dad would entertain guests from all over the world. And it gave me a chance to really get a feel for how different people think about different situations and really live their lives. Okay. And the reason I'm bringing that up is fast forward to moving to Southern California, becoming a lawyer 30 plus years ago. From day one, we opened our practice with those thoughts in mind. How can we be different? How can we add unique value? How can we provide better results for our clients? And how can we make the client experience even better? Fast forward from 1986 all the way through to today and I can comfortably say that the lawyers that use AI in the ways that we're going to discuss today are going to be able to accomplish all of those goals. They're going to be able to run more efficient firms, save money. That's fantastic. But they're also going to be able to provide new, unique and better services for their clients. And when you're able to do that, a couple of things happen. You can build your firm out. It's going to expand through client referrals, and you're also going to have a better quality of life. So that instead of taking five or six hours to do something, you can actually pound it out in three to five minutes using the proper AI agent, which gives you four and a half hours to either work on other files or to bring in new clients. Or you can do what I like to do, go for a run in a paddle around the island. I mean, it just gives you options. So I'm excited to be here today and that's the context of what I'll be bringing to the table during our conversation.
[00:04:20] Speaker B: Yeah, love it, love the perspective and you know, looking at it a different way and keeping things in mind and yeah, I mean, have more time to be, you know, spend on your business, be more creative, you know, have that creative time or whatever you enjoy with that time towards or, you know, it's.
[00:04:39] Speaker A: Just, you got to enjoy what you're doing. This is, I'm more excited today, Kevin. Get rolling out of bed and practicing law and using these tools, helping clients than I've ever been in my life. And most lawyers you run into, and I know you're around lawyers every single day, most lawyers are burnt out five or ten years into their, into their profession, they're ready to do something else. I'm just the opposite. And it's because of the mindset, it's because of leveraging these tools to make things easier not only for, for me, but for my team and our clients. Yeah, it's so important. I mean right now everyone's talking about or everyone should be looking at the new AI agents, right? Things like OpenAI's Deep Research, which is $200 a month right now, but it's next level AI that's going to be rolling out to the less expensive options on ChatGPT that really allows you to do high level corporate research on any issue or topic that you're interested in and, or you can back off and use it also for what we're doing, which is writing a deep dive blog post on a particular breaking news story or issue or using it to analyze what questions we should be asking a jury based upon recent news stories in our community, based upon certain political opinions in our community, understanding the issues in our cases. What based upon all of these factors in addition to literally hundreds of thousands of other data points.
Boil that down to 20 open ended questions you think I should cover during Voidire on this particular case involving this particular issue. So I'm simplifying the prompt, but this is what we're using it for right now in the Deep research features of ChatGPT via OpenAI or Perplexity's new deep research feature which rolled out two weeks ago. So this is current stuff.
It's changing the game again. A game that was substantially changed two years ago when the first easy to use recognizable AI platforms were made available to people like you and me.
[00:06:47] Speaker B: Yeah, it's amazing. I use all those tools you just mentioned there. I wanted to see. I actually you have a good article out there and you shared that with me prior to us getting on the show today on LinkedIn. Love LinkedIn by the way. I'm on there a lot, but I just wanted to address the first thing first concern, right, for attorneys that you kind of address in that article you put out is that, you know, a lot of attorneys are like concerned or will lawyers be replaced? Is my job going to be replaced? Does all my associates going to not have a job? And maybe there won't be lawyers or people going to law school and thinking that that's a viable option for them. So I figured maybe we could Address that quickly.
[00:07:28] Speaker A: Sure.
[00:07:29] Speaker B: On to some of the more advanced conversations.
[00:07:32] Speaker A: So, Kevin, you know, we put out multiple articles every single day on LinkedIn and the other platforms. Really enjoying Blue sky, by the way, if people aren't on Blue sky, we rolled our new Substack newsletter out earlier this week where I'm enjoying using the tools we're talking about to help create the content you see on Substack. Look, AI is absolutely unequivocally going to take jobs. It's unequivocally going to be replacing certain types of workers. And when I say workers, I mean it could be lawyers, doctors, engineers, donut makers, someone who's selling automobile tires. Whatever it may be, it's going to change everything. And it will take jobs and positions. But just yesterday, I came across a report that talked about something like 70% of the jobs that AI will be taking will be replaced and offer 90% more new opportunities to step in. So when it comes to the law practice, it's going to substantially change how we practice law. It already is. But at the same time, for every position lost or for every team member that you might be able to replace with artificial intelligence, I think it's going to actually offer more opportunities for that firm. The key is to get everybody on board to start learning these tools so that you become indispensable. You know, Seth Goen wrote a book called Lyn a long time ago, and it talks about making yourself, you know, irreplaceable in your company, especially with large Fortune 500 companies. And I think that team members right now that embrace platforms like Google's Gemini Perplexity and OpenAI, we haven't even talked about Google Notebook or Google AI Studio. They're the team members or employees that are really going to be making themselves indispensable to the firm. And I think the same thing applies to lawyers. So while it will take jobs, and I know people don't want to hear that, but I've never sugarcoated my opinion on anything. You know, it's funny. Clients come in and they ask you a question about a legal case, right? And when they ask a question that I know they're not going to like the answer to, I'll tell them, listen, if you are having chest pain, I'm a cardiac surgeon, and you came into my office and I told you you needed to have a, you know, you need a triple bypass, that I didn't tell you I'm not doing you any good. It's not the results that can end up favorably for you. My job is to tell you what I think, whether you like it or not, and what we're seeing right now, what I'm seeing with my clients, I've got clients of small companies and large companies, you know, neck deep in the AI conversations around the world.
It's already replacing jobs. So the trains left the station. The key is for your listeners to make sure they find a spot on that train so that they can enjoy the opportunities that AI is bringing. Right. It's a mindset. The glass isn't half empty, it's half full. And with that, I'm going to hand the mic back over to you because I could, you know, I could stand on this soapbox all day long. It just bothers me when people are so focused on, you know, will it take my chance? Well, I don't know. When the automobile rolled off the assembly line, did it take the job of people that, you know, shoot horses or built carriages or made leather salads? Yeah, it did. But it also created a lot of new opportunities, whether it's with the vehicle itself or the travel or transportation industries. It changed everything. This is going to be times 100, so everyone needs to put their seatbelts on, strap it tight, and get ready for an exciting ride.
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I appreciate that. Yeah, I know you're passionate about it and I know you can go off on it, so. But that's, that's exciting. So I wanted to hear that from you. And, and I think, you know, in part of the article that I read that you, you kind of put out there too. It's like, yeah, it'll replace the ones that aren't paying attention to it, aren't learning it, and aren't in the right mindset to, to leverage it and to improve their legal services, improve client experience.
You know, think about. I say this all the time, actually. You know, when someone's interacting with a law firm for like a personal injury case or a criminal defense case, it hopefully is the first time they've ever had to. So they're not comparing your law service to the next guy or gal. They're comparing it to their day to day interactions with Uber and Domino's and Google. They want things quickly, they get information quickly. And imagine if your law firm could, could offer that kind of instantaneous service, updates, information, streamlining that and making it better for the client.
[00:13:32] Speaker A: I hope they already are.
I think that's already happened. I don't think people have been doing that for 10 or 15 years. Right. You don't need AI to do that. I'll tell you what I think is exciting, Kevin. And by the way, you know, I'll second what you just said. I just drove through. It was either like a Wendy's or maybe it was a Wiener schnitzel after a movie. My wife and I were hungry on the way home. And the AI automated attendant was outstanding. It was actually a Wendy's here in Laguna Gale, California. It was a perfect interaction. Crystal clear conversation, no misunderstandings. It was an eye opener. I was like, whoa, this, this was pretty impressive. But I think what I'd like lawyers to really pay attention to is, yeah, you could use it for all of these basic things, but think about using it for predictive analysis. If a new case comes in, you can run it through the AI to determine whether or not it's the case your, your firm wants to take. What the expected outcome is going to be of that case in your particular jurisdiction. What are the requisite numbers? Just before we went live, I just got an email from a firm. They just accepted a policy demand that we put out a couple of weeks ago. That policy demand was premised not only upon, you know, our three decades of experience, but we actually ran it through one of our AIs to try to get a, an idea of what's the settlement and jury verdict value of this particular case. And I've been doing this a long time. I'm pretty good at figuring out what our cases are worth. But in this particular case, the AI came back with a evaluation about 25% higher than what we were evaluating the case at and it indicated why. And we were able to take that additional information and put it into our demand to justify the demand that we were ultimately making. And so using it behind the scenes, right. To just have more information and to be able to take action on that information, which gives you power. And I didn't mean to steer us away from what you're asking me, but I really want lawyers to think about the predictive analytics or analysis aspect of using AI when I'm mediating cases. Kevin, I do a lot of Zoom mediations. And when we reach an impasse, now we're in breakout rooms on Zoom. And I'll let the parties and I'll look, grab a cup of coffee, use the bathroom. Let's all circle back in about 10 minutes. I'll pop out, do both of those things, but I'll also open up another tab. And in that tab, I've got the parties mediation briefs, I've got my own input where I've evaluated the attorney and the party's personalities, if I know who they are. Just a bunch of information, right? And then I'll ask the AI. Look, this is what we're stuck at. Give me five open ended questions to keep the conversation going and to get past this impasse. Or here's the sticking point during the settlement negotiations, give me some new approaches that we haven't even thought about to reach that ultimate outcome. And what's happening is, look, we've all been doing this a long time. We know how, you know, we all know how to mediate cases and negotiate issues. But inevitably it gives me new ideas that I haven't thought about. And I'm admitting that to you and to your audience right now because that's how powerful this thing is. And so I can swing back into the Zoom session, I can introduce a new approach or a new perspective or maybe some new ideas, new terms and conditions without having to do a lot of work to come up with these new ideas. But 100% of the time since we started doing this, it's helping us get the case resolved. And to me, that's just amazing. Right? It's amazing if you know how to use this stuff to get the results that your clients are looking for.
You know, when you said we could spitball back and forth, I know you do marketing for law firms and SEO and stuff like this. Are you starting, are you using AI to help you with your SEO decisions and content and things like that? I'm just curious.
[00:17:31] Speaker B: 100. Yeah, 100%.
You know, it's. No, I appreciate this is just, you know, this is a riff. It's an open conversation.
[00:17:38] Speaker A: Yeah, yeah.
[00:17:40] Speaker B: I'll just add one thing before I answer that. Yeah, I think the theme here is, yeah, you can use AI to do basic stuff and automate some things, but you're saying, go think bigger than that, look deeper than that. There's more ways to use it than just, well, it'll automatic email and then send a message here and whatever. So I agree with you. So start thinking bigger. AI is way more powerful than it can completely imagine. And so why a tool here, a tool there might help with a couple tasks. That's at its basic level. Right. And you should have already been doing that anyway. So to, to your point, and if.
[00:18:13] Speaker A: You'Re not, it's, it's this. Look, the systems are better now and it's, they're easier to use, the interfaces are easier.
And you know what? Start now, start implementing these things now. But I'm not going to let you off the hook. I am curious to see how you're using SEO and AI.
[00:18:29] Speaker B: Absolutely. So, I mean, we've prided ourselves, you know, we are writing content. Let's, let's just talk about content and SEO, backlinks, all that stuff.
It's, you know, we pride ourselves on being very deep, knowledgeable, technical, like a lawyer. Right. It's very complex how we, we do our SEO and proprietor, yes, to some degree. But, you know, pride ourselves on like, hey, having a real person writes the content, follow ABA compliance or guidelines for every state. So if the law firms in, you know, California, we follow those guidelines, they're attached to the writing piece, ADA compliance. And then of course, the law and the practice area within that state. So there's, there's a lot of things that, that we bake into, you know, rule sets that we follow. Right. So that we're, it's ethical, it's done. Right. But it's also the brand and the voice of the firm. So then there's the marketing side of it. It can't just be SEO content that someone finds completely unreadable or, you know, it's, it's not helpful in that way. So there's a lot of things that we're trying to accomplish here instead of just a blog or a practice area page.
There's a lot of goals to it. One, it has to show up in rank number two, it's gotta be helpful and then convert that person to a client or to a lead. So, but given that, so it sees, you know, a lot of SEO companies would Say, well, we do not use AI because that's a no, no, and Google doesn't like that, blah, blah, blah. We have a new generative AI content process that's being rolled out right now that's leveraging AI to write. Our costs are going down and we still have very smart people to oversee, just like a lawyer, right? To intervene, to oversee, to make adjustments, to make sure the end product is, is what we need it to be. And then from the research side, I mean, that's where we've been using it for quite a while. You know, research on what others are doing, competition, what people are searching for, how their behaviors have changed, how, you know, what are they searching for and how is that changing over time?
As law firms have, you know, advertised and marketed so much more, the general public has a little more idea of some of these services and how they search for them. So, yeah, research, brief outlines. And then of course, now we're even having a content writing product that is going to be, you know, done with, with AI. But again, we still have our, our smart PhDs and people with English degrees to, to oversee the, the outcome of that product.
[00:21:09] Speaker A: So let me ask you a question because I think, you know, this is something, I'm curious to hear your feedback, but I think your audience will also appreciate this conversation. A lot of times, let's just say you're a lawyer that's handling auto, motorcycle, personal injury cases, okay? What I see, and I've been doing this a long time, is lawyers sharing content and blog posts, social media posts about the same thing. It's the same issues, the same conversation.
And frankly, I think most consumers are kind of tired of that. But what I've noticed is if you use AI and ask questions through the consumer's eyes, in other words, tell me what consumers are looking for after a motorcycle accident while they're laying in the hospital bed with, you know, ungodly amount of medical bills, look, staring them right in the face. They're not sure they're going to be able to walk again, what's going through their mind, what's the psychological impact of someone in that situation emotionally thinking of their family, thinking of what their future has in store. Write a blog post about the three things that a qualified and experienced law firm can do right now. Take their hand and make their situation 10 times better a week from now than what they're facing right now. And what I've noticed is that's not a very good prompt, but hopefully I'm making my point. What I'm noticing is content that's being created from a completely different perspective. A perspective that the potential clients going to relate to. And then by adding your humanness, if that's a word, to the post, and making it yours and making it your firms and looking through the eyes of the consumer. That's been a really unique way, I think, of, of how lawyers can use these types of tools to create content. And here's the fun part about it. What used to take us literally hours to do to write a post back in the day, everything I just described can be done probably once you get the swing of things within just a couple of minutes, right. And so you can, you can, you know, the first draft. And so instead of putting out one post a day, you can put out 10 posts a day, High quality post written in a way that are more effective and in a different fashion that other lawyers across the state, country and world are doing. And those are just little mindset changes. Right. To tap into the attention aspect of digital. For example, my son works at VaynerMedia in Los Angeles. I don't know if you're familiar with Gary Vaynerchuk.
[00:23:41] Speaker B: Yeah, for sure.
[00:23:42] Speaker A: He's a post post creative strategist. And Garrett was talking to me about a little plug for Garrett. He actually was part of Gary's team over in the Paris Olympics. They went to London and ran things from the London office for three weeks out of that time zone. So I'm very proud of doing there. But Garrett was talking to me about, dad, when you're creating your content, you know, look at Gary's last book, the. I think it's called the Attention Economy, something like this. And he talks about, you know, creating content that that will attract the attention of your anticipated reader or audience member. And what Garrett was talking to me about was even if you're doing YouTube videos that get 20 views per YouTube video, okay, the way the algorithms are being designed right now, Whether it's on YouTube or TikTok or Instagram, whatever it may be, is if you put content out there that attracts the attention of the viewer, you can tap into an entirely new demographic, new opportunities, new potential client base that will result in your content being read, digested, engaged with, shared and acted upon. And is kind of a new way of looking at things. If you incorporate traditional SEO approaches and techniques into what I just described. To me, that's a recipe for success when it comes to creating content. So I think it's really important that lawyers use AI to come up with new ways to continue to tweak the process in a timely way that they weren't able to do so in the past. Because I know we're all busy, right?
[00:25:15] Speaker B: Yeah, a hundred percent. No, to your point. You know, I've talked to law firms all the time or lawyers and look at their content or my team does. Yeah. I feel like traditionally, if you're thinking about SEO, just use that one. It's the mindset of most lawyers or law firs. Like I just need blog posts to hit the ground and they don't review them, they don't read them and they, the goal is that it drives their ranking and that means they just get new clients. And then I say, well have. What if they actually read the blog? You know, they would not probably want to become a client. Like they're not written in a way that's creative, that's to their situation. It's not, not in the eyes of the client, like taking their situation, what they're feeling, what they're looking for, how they search. And so that's a big problem I see across the board is for the last decade or more, it's SEO content. It needs to be the client for the client content. Right. Client facing content that they going to find helpful, that they're going to see as unique, that helps them in a situation, improves their situation. And so to your point, I see that as a big issue. And a lot of websites right now still have that dated keyword stuffed Google content as you know, what they want to call it. And you need to get content that. What if, if I were to read Mitch's article, I come away going, wow, man, this is awesome. Like, you know all these different points and that's exactly where I'm at. And I, it, it, it jives with me and I, I want to know more. You want people coming away from your blogs or your post feeling that way and going, you know what this is, this has really helped my situation. Who do I want to call? Obviously this law firm that's, that's obviously got a different perspective than what I've seen out there before. So. Yeah. And AI can help you do that for sure.
[00:26:56] Speaker A: Absolutely. So you're, you know, by building trust, right, you're creating content that's helpful. You're not asking for anything in return. There's no tagline at the end. I don't, this is the way I roll. You know, I'm not saying call me if you've been in an accident. I'm adding value. I'm trying to build trust. I'm building A rapport and relationship. And in exchange, when somebody needs me, they try. I don't know, this California lawyer who might be able to help me out. But the good news, Kevin, is you can take those types of old blog posts, you can feed them back into an AI system with the appropriate prompts, and you can turn them into an entertaining, gross journey, storytelling type of technique. You can actually take that content and repurpose it to make it outstanding. Right. And so that's one of the other things I love about AI is it allows us to take old content and repurpose it in new ways. And one of the best little tricks that I've ever come up with, you know, and it's something that David Meerman Scott coined the term newsjacking. And I've spoken at different lawyer events about newsjacking. Newsjacking is what's gotten me on stage twice at Tony Robbins Business Mastery. Okay. Talking about how we go about it. The reason I'm bringing it up is with AI, in today's world, it's never been easier to newsjack, and it's never been easier to create amazing, powerful newsjacking posts. Social media content would, for me, be videos. And what I mean by that is when there's a breaking story out there that's of interest to you or you think might be of interest to your audience, you can immediately do your perspective on that story.
You know, you generally get David's book, it's called Newsjacking. It's five bucks on Amazon. There's a. There's a strategy here, but you're going to want to share your unique opinion in the second paragraph as to why when reporters are looking for someone to comment, to provide commentary on this breaking news story, they're going to be attracted to you and your unique perspective based upon how you're creating your newsjacking article, audio or video. And I think with AI, once you set up your prompt, it's really easy to do.
[00:29:02] Speaker B: That's a good tip right there. Yeah, great idea to generate those things. And, yeah, that's how kind of traditional PR is done. Used to go pitch the news station and try to get on, but if they. They go search and say, who's the expert on this and who's in my local area? Boom.
You know, using AI to get that stuff out there fast, you got mass tort, you know, kinds of stuff. Hey, we need to get this content out right away.
[00:29:31] Speaker A: Yeah, it's, it's, it's, it's created where if you do it the right way, through storytelling. And it doesn't look like a sales pitch. It's more like. It is. It's an informational piece where you're adding value to the story that nobody else is talking about. We did this on the Argentina cryptocurrency meme libra story that's around the Internet right now if everyone hasn't looked at it and might want to. And in that story, there were some issues about what went wrong. And basically, it's one of these stories where it went from a lot of money down to basically nothing. And there was some insider trading and snipers. The terminology in cryptocurrency called snipers. Long story short, we did a quick blog post like I just described on this story over in our substack newsletter, and within maybe two hours, we had multiple people and companies reaching out to us not only to comment on that story, but two of them were potential clients to help mediate this Web3 dispute. Like, they were looking for a lawyer that understood the terminology and how Web3 works and blockchain and smart contracts and cryptocurrency. And just through that article, we were able to highlight our expertise in this. In this particular area. Number one, it went out and was shared by people really interested in that story. And we gave a shout out to Coffeezilla, who started investigative YouTube channel on these types of frauds and scams. And it immediately put my firm at the top of the list when it comes to people researching the story. And so it's. And by the way, this took about 15 minutes of time, right? And so it's just a matter of give yourself permission to think a little bit different, to leverage these tools to create content, repurpose old content in ways that you haven't thought about. Take that blog post and say, recreate this blog post in a friendly, outgoing, and helpful way in the style of telling a hero's journey or the mens rea storytelling technique. And you'll be surprised at what the output looks like. And frankly, Kevin, as you and I will know, it's probably going to be 10 times better than the original blog post with just that simple prompt.
It's amazing.
[00:31:54] Speaker B: It really is. I mean, because, you know, we're not. We're not storytellers and writers in that sense, like, naturally, right? You can prompt it, you can tell it, you can learn from what you've written in the past. Again, you know, but it's. It's super powerful. But there's so much you can do with that, especially with newsjacking and things like that, where it's timely, you want to get it up on there quickly.
[00:32:14] Speaker A: Just.
[00:32:14] Speaker B: I know for me, I posted an article yesterday. This is, we're in February, end of February when we're recording this. But LinkedIn is a trick right now. So if you do LinkedIn articles, what people say in Google, within two hours you're on the first page of some of the hardest places to get search traffic, SEO standard. But LinkedIn articles, you know, that will go up in those news sections within hours of publishing them. So just one, one area that you can, you can show up at but very quick hits the ground very quickly.
And so I put out at least one a week. But like lawyer SEO, I'm on the first page. If I was to pay pay per click for that, it would be astronomical. And so when they're in the SEO, traditional SEO takes, it'll take years with backlinks and article writing. So interesting things that are happening out there, things are speeding up and pay attention.
[00:33:13] Speaker A: Got to pay attention. So speaking of LinkedIn articles real quick, I mentioned David Merriman Scott earlier. He's a dear friend of mine. They LinkedIn first rolled out its LinkedIn Article newsletter feature. Okay. We both jumped on it, right? It's exactly, Kevin, what you're talking about.
[00:33:27] Speaker B: I have that too.
[00:33:29] Speaker A: And within days David's got a, I've got a pretty big following, but David's got a much larger global following. His books have been Translated in like 28 different languages around the world.
Well known keynote speaker, but I think within just 24 hours he had like 6 or 7 or 8,000 email subscribers through the LinkedIn article newsletter feature. I picked up a couple thousand right away in the first 24 hours. And it's just like for the reasons you just described, it's super powerful. One other tool that we're using that I would love to see lawyers start using more because it's really powerful is Google AI Studio. And what we're doing is we're putting our video opening statements or our video presentations and we're uploading them into, into Google AI Studio. It's free and we're asking it to analyze. How do we come across? Are we building rapport? Are we using the correct words? How's our sentence structure? What can I do to be better? And we have prompts for this. If anyone's watching and they want us, they want the prompt that I'm using, just reach out to me. It's, it's, it'd be my pleasure. I love helping other lawyers, but what it does. Is it analyze how you come across. Like, we could put this video in right now, Kevin, and it will take you and I and it'll give us suggestions to be more effective, more persuasive. Right. And to me, those are the type. That's the type of feedback that. That make lawyers better. Whether you're meeting a client one on one in your office or whether you're standing in front of 12 strangers who may end up being, you know, your jurors on. On a case. If you learn what you're doing wrong and correct it and double down on what you're doing right, I think it's just magical. So we're really enjoying that particular product also.
[00:35:17] Speaker B: That's super cool. Huge tip right there. I've never even. Well, I've never done that or heard of that. I use Google. I use Google products and Gemini and all that stuff. But that's super cool.
[00:35:26] Speaker A: I'm going to Google AI Studio.
[00:35:28] Speaker B: All right. Going on my list for sure. Well, Mitch, I hate that we're out of time. I think we could probably talk all day. Maybe it should have you back on, maybe dive into another. Other tools and methods. I'd love to have you probably back on the show and. But for everyone out there listening, thanks for tuning in. Obviously, always check out LinkedIn newsletters if you don't have those. I got like 3,000 subscribers, like you said, overnight, pretty much. And.
[00:35:54] Speaker A: Well, you're gonna have one more after the show.
[00:35:56] Speaker B: One more. All right, let's go. Let's sign up. So, well, Mitch, thanks so much. What's the best way for our listeners, our lawyers out there, to. To connect with you if they got questions?
[00:36:06] Speaker A: You know, I'll tell you what, I'm all over social media, just Google Mitch Jackson, but I really would prefer everyone connecting with me over on LinkedIn is @ Mitch Jackson on LinkedIn. And we can do the digital dance. And if anyone has any questions about anything that we talked about, just reach out to me or go through Kevin and I'll make sure I hook you up with. With how we're doing, the things that we're doing.
[00:36:28] Speaker B: Yeah, super knowledgeable. Obviously, this is stuff I would suggest connecting with Mitch. He responded to me right away from a message and connection, and so I know he's on there and available. So. Well, Mitch, thank you so much. Everyone enjoyed what they heard today. And again, I know we can go much deeper. So looking forward to doing that here in the future.
[00:36:49] Speaker A: So life is all mine. Thank you.
[00:36:50] Speaker B: Get out there. Leverage AI. Learn it and don't be afraid of it. We'll see you all soon.
