How a Law Firm Podcast Won a Major Case

[00:00:00] Speaker A: Probably the largest case we've had in the last five to six years came from the podcast. And so, you know, someone is right, they're scrolling, scrolling, and then it pops up. And we were just talking about her and how she tries cases, and she had gotten a pretty big victory recently up north. And he called the office and his exact words were, I want to hire her because I like her vibe. And I was like, off a podcast. I mean, the rest is history. That case is already done. And we started the podcast two years ago, and we've already gotten a big case from it. [00:00:47] Speaker B: Most firms survive. The best ones scale. Welcome to the Managing Partners Podcast, where law firm leaders learn to think bigger. I'm Kevin. Daisy. Let's jump in. Hey, everyone, what's up? It's Kevin here, your host and welcome to another episode of the Managing Partners podcast. Always out there looking for unique guests all around the country running law firms, entrepreneurs, lawyers, and just learning what they're up to, what's works, what's working now within their firm and try to cover all the nooks and crannies of leadership, marketing, sales, intake, all the good stuff. And happy to hear to have Alex Lamatez on the show. Indianapolis. So welcome to the show, Kevin. [00:01:40] Speaker A: Thank you. Thank you so much for having me as a guest on this show. I'm really excited to be here today and share a little bit with you about my experience as a. As a law firm owner for the last eight years, so. [00:01:56] Speaker B: Eight years, I'll say. You didn't look a day over 28, so. [00:02:00] Speaker A: Are you kidding me? Are you kidding? I got four kids, man. These grays came from somewhere. [00:02:06] Speaker B: So, yeah, well, so, yeah, law firm ownership, I mean, that's the name of the game of this show, and it's not for everybody, but for those that have done it, jumped off the cliff, try to help each other out. You know, running a business is. Is tough. It can be lonely. And if we can get any nuggets of good information out of these episodes from you, that's what we're here to do. We're also here to build connections and relationships and referral partnerships. So anyone out there listening to Alex, you know, please look him up, check him out. He'll share here in a bit how you can best connect with him, reach out to him if you have needs for what he does in Indiana. But Alex, first off, just tell us a little bit about yourself and your story, how you kind of became a law firm owner, and then we'll jump into a couple business aspects Some marketing things that I feel you've done well. And we'll go from there. [00:03:04] Speaker A: Sure, sure. And I'll go back to. I guess I mentioned to you earlier, I'm from Florida originally, Satellite Beach, Florida. I went to a small college in southern Indiana to play football. And I was recruited to play football there. It's called Hanover College. I came up to Indiana. Frankly, I fell in love with Indiana. And it was mostly the people here because as I shared with you earlier, there's a thing called Hoosier hospitality. And people here are just genuinely and sincerely kind, community driven neighbors. You know, like they want to take care of each other. And so. And they're very practical, pragmatic too, and which I think is important. But I ended up coming up to Indiana. I stayed here. I wanted to go to law school here. I went to Indiana University here. Downtown Indianapolis, they have a campus. And graduated and started my career as a public defender. So I was trying cases. Two weeks fresh out of law school, we were thrown in the courtroom. I was. Yeah, I. I was very. It was just trial by fire. And I took to it like a duck to water. I loved it. I loved trying cases. Soon after that, I had an opportunity to leave the public defender agency and I started my own practice. I was about 28 years old at that time. Hung out a shingle, took as many cases, criminal cases, family law cases, personal injury cases, anything I could get my hands on. And started to build this practice, particularly working with the Spanish community. Because I speak Spanish. My family is Cuban. They immigrated here from Cuba in the 70s. But I was born here in this country, but I grew up speaking Spanish. So I understand culture and the language. And there wasn't. Yeah, there weren't many Spanish speaking attorneys here in Indianapolis. In Indiana there were. And those numbers have grown. But at the time, like I said, these great. Came from somewhere. So I've been practicing for nearly 20 years now. And I really built up that community. And then eventually I received a phone call from my old partner, Bill Hurst. And if you live in Indiana, you know who Bill Hurst is. Bill Hurst has been around since the 80s doing commercials, advertising, marketing. One of the first ones here in Indiana to do it. And I used to work at this particular firm with Bill Hurst as his law clerk. And he called me up and offered me a position. That was 15 years ago. [00:05:47] Speaker B: And. [00:05:48] Speaker A: Yep. And then after being here for about eight years, I purchased the firm from him. And that was in 2019. So, yeah, in 2019, I purchased the firm. And I've owned It ever since we weathered Covid and a name change and we've grown from three lawyers to eight lawyers. So slow and steady kind of growth that makes me feel comfortable. You know, as, as an owner, I've never really been much of a financial risk taker and. Which is something you don't normally hear or see from people that own businesses, you know, so. But, but yeah, I mean, and we're here now 2026 and we've got a great group of folks that work here, great team. We've got our own, we do all of our own marketing here. It's all done in house. I've got my own media team. We have, we're here in our studio. We have a podcast that we do, a local legal podcast as well that we've been doing since 2024. So. Awesome. Yeah, we're just kind of kicking on all cylinders here, but, but maintaining our original identity, which is focused on the community and Indiana, you know, really Indiana as a whole. [00:07:07] Speaker B: You know, it's interesting to hear like, you know, the different paths, you know, law firm owners take. You know, you already hung your own shingle, you obviously had success. So someone else, Bill Hearst, saw that and was looking for someone like yourself to, to come in and join in and do the same thing. So. And that's an interesting path too. I'm, you know, interested to hear any other lawyers out there listening that, you know, have taken that path of a partnership to purchase to, into ownership, which I think is a, a great, a great path. I have a partner in my business, you know, allowed us to each focus on the things we were good at versus trying to do it all ourselves. [00:07:49] Speaker A: Correct. [00:07:51] Speaker B: So I love that. And then, you know, I just actually came back from a conference talking with a bunch of law firm owners about, I think about 40 of them on, you know, showing up today and AI search and Google and online visibility and a lot of it is shifted back to, you need to have a brand, you need to be known in your, in your neighborhoods, your communities. Podcasting is a great way to build those mentions and credibility and things on third party systems sites versus just your website. Right. So it's kind of interesting how some of the market has gone back to more traditional styles in an AI world because it's looking for those third parties to talk about you much more than, you know, how many blogs did you post and what do you see on your website? And I'm saying all this coming from owning a digital marketing agency where we help firms do all that stuff, blogs and the old, old SEO's tactics, but it's really shifted very quickly. So sounds like y' all are well positioned because you've been doing it. Also the niche in Spanish early, early on where I feel like firms today are just starting to think about, hey, should we cater to that, that, that community? And they're, they're kind of behind if they haven't already considered it. So, you know, tell us a little bit more about maybe some of the community involvement and, and how the podcast maybe is also assisted with what you're doing and yeah, just share a little bit more about those things for those folks listening. [00:09:26] Speaker A: Sure. Well, I'll talk about the community stuff first because that's really where I started, where we started, especially in the Hispanic community. Having worked in that community for years, even before we started really doing heavy marketing and advertising, I knew that they were a kind of face to face community. They need to see you, they want to see you, talk to you. They want to know that you're there and that you're available for them to answer questions for them in their language. And where I saw the most success, at least initially, is the fact that I am an attorney versus and I speak Spanish versus using an interpreter or going through a translator. A lot of times things that term, lost in translation, that's a very real term. And a lot of things can get lost when you're using a family member to talk to a client or an interpreter and versus an attorney themselves. I can't tell you how many times I've been in a deposition where I've corrected the translator who misinterpreted what my client had said. And it was something that was important or could have been important. And so I knew that talking to them in Spanish was going to be important. And so we did a ton of community events. We, I mean, you can get on Google now or chat. Yeah. Or Claude. And you go buy yourself a 500 booth at a day long community event and you hang out with people and you talk to them and you give them $1 totes tote bags or you know, whatever kind of merch you want to come up with. I mean, nowadays you could go online and find all kinds of things to hand out at these festivals. And the one thing I, yeah, I mean I realized quick, I've been doing them for over 15 years now, that people love free stuff. Doesn't matter what it is. [00:11:20] Speaker B: Right. [00:11:21] Speaker A: They do, they love it. And, and, and especially if it's, you know, you go to, we've done events at lo. At A lake here, locally, a vacation lake. And so we'll bring like sunglasses right. For them, things like that. So you try to like, you know, see, get smart and get intentional with what you're doing. But at the end of the day, these are things that other people are advertising for you. They're carrying around that tote bag in the grocery store and there's only so many, you know, Hispanic and Latino grocery stores here in town, you know, so they know kind of who you are and they see you around in the community and in the festivals. And then once you, you do a lot of that type of grassroots, you can hit them with some local Spanish speaking newspapers, some local sports teams that attract a lot of potential. Yeah, I mean we have a soccer team here, the Indy 11. And so we've done tailgates there before through with the Indianapolis Bar Association. And so I think when you want to establish yourself in that community, particularly in that, in that Hispanic community, it's going to take time. It's not going to be fast and overnight it's going to take time. But that's how you build the most trust with them, to be that source whenever the bad thing happens to them. You know, and, and then, and like you mentioned. Yeah, and you mentioned it about AI, AI knows, it picks that up now. It, it knows who is active in the community versus who is just there to buy pay per click or LSAs and scoop up leads. You know, it has become very intuitive in that regard. And I think that that's the next step for really established good lawyers that do good work, being recognized on AI. I think that's kind of like the next step. And that's how we're going to be able to, you know, overcome a lot of these giant mega firms that come in and flood markets with advertising. [00:13:23] Speaker B: So 100%, I totally agree with you. And that's, that's what that way, you know, I have people all the time like, hey, this big firm's coming into town, we can't compete. You can, you know, but you have to have a strategy. You have to know what's what you, makes you unique. And every firm is unique in their brand, their approach, what kind of clients they may be service like you, you have a niche in the Spanish community. We lean into that, leverage that. And you're 100% right. I mean, AI can pick up on all these things if you're mentioned on a local news or you're a sponsor of something there and you have a mention on their social or on their website because of the community involvement you're doing. AI picks up on those things. It wants to see other sources talking about you and, you know, it knows how to relate that to your website and other things to say, okay, here's what they say they do, here's what they are actually doing. They show up, right? They're, they're doing things in their community. So I just think it's interesting how it's flipped. It was like so all digital and, and now it's like, well, you know, it's still digital, but it's, you know, you have to do other things to show up in these third party places. [00:14:37] Speaker A: Yeah, AI is wised up, man. It has, it's wised up. It can tell the marketing brand lawyers from, you know, the ones that actually are out there trying cases, litigating, you know, and I will say this to your point about the big player moving in, here's what we all have. If you are in your hometown and a big player moves in, you have already have an advantage, which is that it is your hometown. You're already there. You know that place better than that tourist or visitor or whoever it is that came in and poured a bunch of money into billboards and commercials. You know that place better. You know those people better. So you've already got your advantage there. [00:15:14] Speaker B: Just build on that 100%. 100%. And if a big player's not moved in, start, you know, become the big player. Become a big player. Yeah, yeah, yeah. That's your advantage. You're, you're there. You're either from there or, or like Alex, he's been there most of his career's life and decided that he wants to be there. So it's, you know, it's his identity. So. Yep, you know, leverage that, use that back to the, the podcast. I have a podcast. It's been amazing for me in the regards of meeting people, getting in rooms, getting to know people, connections, understanding of the industry, understanding how law firms operate and work. So that's what fascinates me. Yeah, but your podcast. [00:15:58] Speaker A: Yes. [00:15:59] Speaker B: You know, how long you been doing it, what's, what's been, some of the benefits that you've seen from it? Because I, I preach it to firms all the time. It's easy to do. You just have to get doing it. But it is. [00:16:10] Speaker A: And you know, you would be surprised once you start doing it. People that don't do it are very surprised with how easy it is to just sit down and have a conversation. And so I, I started doing it because I was on Chris Dreyer's podcast, Personal Injury Mastermind. Yeah. And so we worked with him before I knew Chris, before it was even rankings, IO, whatever the predecessor was. So. And we had worked with him. And I. And I. Even when you were talking about a conference I presented at pimcon as well last year. And so. But. But I got the inspiration from Chris because I. I was a little worried about being on a podcast. I wasn't sure, you know, how I would. Just how I would be able to. To perform, like, how I would come across and sound and. And I really enjoyed it. I really wasn't sure if I would enjoy it, and I did. And then I was. You met Emmanuel, our media coordinator. I was actually interviewing with Emanuel, and we're sitting here in this studio right now. But this studio was an empty room back then when I was interviewing Emanuel over two years ago, I think. Right. Yeah. And he looked over my shoulder while we were talking. He was interviewing for a receptionist job. And he goes, is that podcast equipment over there? And I said, well, why, yes, it is. I'd like to. You know, I'm thinking about starting my own podcast. And then next thing you know, I just. We kind of created this position for him, and he's been producing and developing and editing, doing all this stuff. We. We have. We do video for our podcast as well, and we started it in October of 24. And the basic format is like this. Go around, you talk to lawyers, you bring them into the studio, you talk to them. Sometimes we do fun things. Like, we've done Hot Ones style episodes where we, like, interview. We've done. I know Bob Simon has been on your podcast. He's a friend of mine. He's a good guy, and I've known him for a while, and we've done Bourbon kind of style. You know, we chat and have. Have some drinks. Interviews. We've done interviews at the Indianapolis Motor Speedway with their lawyers, and we've been kind of all around Indy, you know, for the last two years. And, you know, we're really. And we just keep branching out. I mean, a few weeks ago, we were at the Bench Bar Conference in French Lake, Indiana, and we did seven or eight interviews in two days during the conference, like, set up and ready to go. It was exhausting, as you could. As you could probably say, right? It was. [00:18:48] Speaker B: Agree. [00:18:48] Speaker A: It was exhausting, but it was great. And I. I just. The thing about podcasting for me is I get to control my message and I get to control the way that I advertise, and it's outside of a traditional form, which I really like personally, as you know. And then I have an opportunity to build relationships with other attorneys. We've got plenty of referral relationships from lawyers that have been on the show, but also educate the public. And that's where we've seen the biggest benefit from a revenue perspective is bringing, yes, bringing other lawyers that work here and other people that work here and to talk about what they do and to really be that kind of thought leader in that area. And one perfect example is probably the largest case we've had in the last five to five to six years came from the podcast. Wow. And. And it was a gentleman who was injured pretty badly, of course. And so he was laying in bed after one of his many surgeries at the hospital. And what I had done was I had geofenced some of the podcasts on social, particularly on meta, around certain hospitals in certain areas. And so, you know, someone is right, they're scrolling, scrolling, and then it pops up and it's a local personal injury law firm. And it just so happened that it was someone here at the office, an attorney. And we were just talking about her and how she tries cases, and she had gotten a pretty big victory recently up north. And he called the office and his were, his exact words were, I want to hire her because I like her vibe. And I was like, off a podcast. I mean, the rest is history. That case is already done. And I mean, how we started the case, we started the podcast two years ago and we've already gotten a big case from it. So after that happened, I said, I don't care how many people are listening. I don't care if anyone wants to come on or if it's just me talking. I'm going to keep doing this, you know, because when you do this kind of work, particularly all we do is personal injury work and we do civil rights cases, nursing home cases, things like that. You know, it's almost like you're fishing, right? You got to get your rods in the water, you got to get your lines in the water to make sure you're going to catch something. Sometimes you catch the little fish, medium fish, then sometimes you get a huge one, you know, and all the stars need to kind of line up. You got to have enough insurance, big injuries, all the things that are necessary for a big case. But. But you never know, going back to my analogy about phishing, you never know how you're going to get someone. Everyone processes and absorbs their information so differently now. There's so Many mediums and so many opportunities for people to get news off X, to get their information off meta, to go to the local news channel, you know, and so you never know where people are going to meet. You never know where people are going to be. So you want to meet them where they are. And the podcast, I think, is a great example of where there is a large group of people and there's not a ton of lawyers doing it, mostly because we don't have time. So. [00:22:20] Speaker B: Yeah, so a lot of amazing takeaways there. I'll boil it down to. I'm going to talk about a few of them, but showing up consistently, Right? [00:22:29] Speaker A: Yeah. [00:22:30] Speaker B: And. And doing something once and going, ah, that doesn't work for us. It's just, you can't have that mindset. And I love how you've taken the podcast. Here's the cool thing about a podcast. It doesn't have to be all right, we show up once a week and we record a boring episode. Like, you've gone around the state, you've gone to fairs, you've done it in person, you've done it with lawyers, your own lawyers. You don't have to have some, like, set format, just choreography you have to do. And then look what you get out of it. You get the relationships, referral partners, the content. And the content, not just audio, video, social media, your website pages. It could be an episode on the attorney's bio page of them talking about whatever. And someone likes their vibe, right? They. We hire people that we like, know and trust. And having this kind of format allows someone to. To really see who that person is and how they communicate and how they come off. And someone's trying to hire a lawyer is a pretty big decision. Absolutely. People don't know. They're scared of lawyers. They think they might get taken advantage of, you know, Me too. Yeah, I know. I talk to lawyers every day. It's really. It's challenging. But I love what you've done. It's just a message for everyone out there. It doesn't have to be a podcast, whatever you want to call it, but this activity that we're doing right now and what Alex is doing, and he's very in it, like, oh, you can morph it into whatever you want. I was at Law de Gras this past year, and I did my podcast live at my booth. I didn't have an array digital booth. I didn't have, you know, my marketing material. It was this podcast, and we did, I think, like, 51 or something like that. 51 yeah. Crazy. [00:24:11] Speaker A: Wow. [00:24:11] Speaker B: You said. Yeah, I forgot. We said eight. [00:24:14] Speaker A: It was like seven or eight. And no, they weren't long. [00:24:18] Speaker B: They were. They were like 10 or 15 minutes each. But then I went to National Trial Lawyers in Miami, and I think we did 53 there, and that's 53 people that I got to talk with that we went live with, that. We recorded that. You know, we can create content for. Bob's been on the show multiple times, and I'll be at those events this year doing the same thing. So it's so versatile, and you can have fun with it. You can have drinks on it, you can do whatever. I'm about to do this as a tour around the country in person. [00:24:49] Speaker A: Good idea. [00:24:50] Speaker B: It'll still be like this online, too, but again, you can just kind of have fun with it. And I'm just. The brand is the managing partners podcast, but I can kind of take that and do a live show. I can do a panel. I can do whatever. And that. Which you've already done, which is awesome. And so anyone listening out there, it's not hard. It's easy, but you have to just show up and continue. And, I mean, obviously, I've already got a massive case out of it, so it's probably, you know, 10x in value back to you. And that's a great story to share for people that might be discouraged or maybe they've started something that hasn't had any real value back. So I love your story there. That's awesome. [00:25:38] Speaker A: Yeah. Keep and keep. You're right about the consistency. We call it the cadence. I'm sure your team does, too. You got to keep your cadence. You know, ours is every two weeks. And find your cadence from the beginning. I mean, you can adjust it. We don't like to. Emmanuel's looking at me. I'm always throwing out crazy ideas, like, oh, what if we did shorter episodes once a week? But. But, yeah, you know, keep that cadence and keep it strong and. And, you know, eventually it does take time, but eventually you. You start to see the benefits from it, and it's fun. I like it. You do get. Yes. Yeah. And. And I've had lawyers on here that can get a little. That sometimes when the camera turns on, they get a little stuffy and a little just like, oh, you know, like this. Yeah. And so I've seen them grow in their ability to be. And market themselves better and help market the firm better, you know, because at the end of the day, these. These folks are hiring them and hiring those lawyers just as Much as they're hiring me. So, yeah, I've seen. You see a lot, and myself, too. I've seen a lot of growth. I used to freeze up in front of cameras and things like that, but, you know, now I realize that it's. It's no different than sitting in a bar and having a conversation with someone with a cocktail in your hand, you know? [00:26:57] Speaker B: Yes. And, you know, you'll see. You know how I've done this show? We talked before we started recording, and actually, we had a conflict because I've. My team has booked an insane amount of shows, and we had another attorney that I'll be recording with separately showed up in the studio at the same time. And so sometimes, yeah, you get a little crazy with your strategy. Sometimes it. You know, it can cause issues. But, hey, you got problems. That means you're growing. You're doing something. You gotta fix it. Right? Um, so you want. You want problems and challenges. But. But yeah, if everyone out there, if you're thinking about a podcast or a show or a social media live show, there's all kinds of things you can do. Start with the mindset, like Alex here. It's just chill. It's a. It's a conversation at a bar. It's a conversation in the kitchen, at your office with an. You know it. If you kind of make it that simple, then it's gonna be a lot easier. Your guest relaxes if you have a bunch of questions to read off and not really engage. You're just kind of worried about the questions. I hate those podcasts, and I get invited on a lot of them, and I'm like, yeah. And I come back with a good answer, and then they're like, next question. Like, you know, that's funny. You know, damn it. [00:28:13] Speaker A: It's funny because I usually have every question in front of me, and I read the first two, and then I just go off script. And it's almost like a security blanket for me to know that it's there, that I can go back to it, you know, but I never stick to [00:28:27] Speaker B: it, you know, so, yeah, I'm bad at that. So my team knows. Even if I say hey is what we're talking about, all I need to know is just a little touch of what we might go down the rabbit hole with. But, yeah, it's. You know, we usually cover a lot of things. Like in this show, you know, this episode, we're really talking about marketing, brand positioning, which is probably the most important thing right now for law firms trying to get ahead. Obviously, if you don't do good work, your intake sucks and your client experience sucks. Fix those things. But if you need more cases you want to show up, these are things that'll help you out for sure. [00:29:10] Speaker A: Yeah, I agree. And you were talking about. One other thing I did want to chat about was the sponsorships. We. So we've done a lot of work with local sports teams. I mentioned to you before we started that I'm in Indianapolis. This is a sports town. Okay. They love their sports here. All the stadiums are basically within walking distance of each other downtown. The city planners actually designed it that way so that everything can be within walking distance. Yeah. And so we've done stuff with the Indianapolis Colts. We've done these pre game kind of VIP tailgates. So I would have a few hours before the game. It's like it says, I. I call it a tailgate, but it's really indoors. And so. And, and they have celebrity chef come in and cook food and all kinds of cool stuff. So we would sponsor that and then bring people and then take them to the game after that. And these are like referral partners and, you know, top clients and things like that. And we've since switched to the Indiana Fever, so now we're a partner with the Indiana Fever. And I'm certain you hear about Caitlin Clark, you know, in the news and things like that. And so that was an opportunity that I saw before they drafted Caitlin Clark, and I jumped on it quick and I got a hell of a deal. [00:30:27] Speaker B: Good timing. [00:30:28] Speaker A: Yeah. But I'm paying for it now, so. [00:30:32] Speaker B: Hey, we're going to up the. Up the fee. [00:30:34] Speaker A: Yeah. Yeah. So, and then. And, and you know, originally it was really just me, and then it started to get a little crowded in there with some of the other personal injury firms in town and. And you know, rightfully so, because every game is on tv, every game is nationally televised. And so that was another opportunity for us. And so we do little things. For example, with our sponsorships, we do a lot of social backup where we kind of do social posts from, you know, game day posts, giveaways. We are now doing a local radio show that I'll get on the show before the game, kind of a pre game party. And we'll have, you know, we'll be talking sports, talking law, talking shoes, anything. Right. Like very much. Kind of like a podcast situation. Yeah. And so, you know, when you do. I love supporting local organizations, whether it's sports or sports related organizations or not. But when you do it, you can't just Buy it and sit on it. You really have to activate it. And even something as simple as a local kids baseball league, minor league. So I actually ran some statistics and I presented on this at PIMCON how you can do it for like $1,000, because you go to these, these baseball games, right? And you're sitting there and let's say you have your banner in the. On the outfield. Okay. And then you see, you look down, you see these parents are on their phones. A lot of times, especially baseball. Baseball's such a slow sport. So what I would start doing is running ads geofenced around those baseball fields for damn near nothing. And that way when the parents are scrolling through or the grandparents or whoever, they see us pop up, proud supporters of AYBS baseball. And then they see our. Our banner out there in the infield. And you do that for less than a thousand bucks for, you know, almost an entire season. And you, sure, it's a smaller community, it's a smaller demographic, but you're also supporting something that is really important to them, which is their kids playing in this league. And so you can. You don't have to buy a 200, $300,000 NFL sponsorship. You know, you can do it at a small scale and do it effectively. And I think that that's something that can get lost sometimes with lawyers. They just buy it and they activate it and they're like, okay, that's it. No, you really have to just do everything you can. Yeah. To. To. To, you know, squeeze every drop out of that lemon. [00:33:09] Speaker B: You know, I love it because, you know, and, and that's the thing. That's where the big guys aren't going to be. You know, the professional football team, you know, might be your biggest competitors with the, with the deep pockets. They might skip right to that boom. But they're not down the grassroots. And yeah, you can do that across. Say you want to spend more, but that's, that's super affordable. And you could use soccer, baseball. My. My daughter's in travel. Volleyball. It's. [00:33:37] Speaker A: Yeah. [00:33:38] Speaker B: I spend $4,500 just for her to sign up for it. So nothing to do with my business. No sponsorship included. [00:33:45] Speaker A: Yeah. [00:33:45] Speaker B: So, yeah, I think it's a great, great tip right there to think you can't compete, go down to those levels and if you have extra money to spend, sponsor all of it and get into it. But yes, activate it. It's so easy to, like, I go to a conference or sponsor it. If I don't work it before it, work it there and work it after. Then it's a waste of money. No one's going to see my logo and go, hey, let me just sign up with them. It takes time and energy. You have to keep showing up. So, yeah, great advice, Great advice. Well, Alex, I. We covered a lot of different things and really around how these firms can build a brand, build a presence, niche, focus, show up consistently in their community. The podcast. I. I preach podcasting. We don't even. It's not something that I sell, but at the moment. But it's just so powerful. You get so much out of it. I know Emmanuel's listening probably in the background. You have video clips of you. You can get so much content. Yeah. It's insane. And you can have so much fun with it. And you can, you know, you can kind of go any direction you want. So if you're not doing a podcast, you know, consider it. Talk to me. I can help you set it up if you needed to. But it's. [00:35:16] Speaker A: I would recommend video too, right, Kevin? Yes, because the video, you know, some people, I've had some people come to the podcast, come on the show, and they're like, oh, this is video. And like, yeah, it's video. We, we need the video because we put that on YouTube and then we turn that. You can take that and then turn it into smaller clips for social media. And you would be surprised, depending on what you're advertising for, how people will eat that information up. Like, they love it. You know, one of the things we've seen success here on social media has been the nursing home clips from the nursing home cases we take, because there's a lot of people that are my age, roughly 45 over, that are caring for older parents that are in nursing home facilities. And so they're kind of. They love that that information gets eaten up organically. I don't even have to put any money behind it, you know, so find whatever it is that people want to hear about, what they want to hear. Watch, read, whatever, and then hit it hard. [00:36:20] Speaker B: Yeah, yeah. Video. There's no need to not to do it and not do video, like straight up. And you're going to improve, you're going to get better, more comfortable. If you get a speaking opportunity on a stage somewhere like pimcon. Yes. You've been doing this. You kind of got the practice and it just comes more natural. So, yeah, it's all around huge benefits to it. If you're interested on how my setup or softwares or posting processes, stuff like that, I'm Happy to share with anybody out there listening. Well, Alex, what's the best way for folks to connect with you directly or get in touch with you? [00:37:00] Speaker A: Sure. You can always email me and I'm sure you'll put the email in the notes or something. But it's a Lamontes A L I M O N T e [email protected] and that's the name of the firm, that's the name of the website. If you Google us, you'll find us. We've been around for over 50 years and we plan on being around another 50 more. I may not be, but someone else will, you know, so you could do that. You can always call the office. Call the office, 317-636-0808 and get a hold of us. If you need me, you can ask for me. If I'm not here. [00:37:44] Speaker B: Hold on. [00:37:45] Speaker A: Yeah, if I'm not. Yeah, if I'm not here at the office, you can always speak to someone here. But also check us out at Circle City Conversations podcast. That's where you'll find us on Spotify, on Amazon, on Apple Podcasts, all the major platforms we've been around for over two years. You'll get to know a lot of lawyers, a lot of local lawyers here in Indy and Indiana in case you ever need a lawyer for anything. I mean, criminal lawyers, immigration lawyers, I have them all on the show. Any even judges come on the show. [00:38:22] Speaker B: So, yeah, you can also see, you also see what he's done and how he's done it if you're interested to. Yeah, just try to do something similar in your town or city, so. [00:38:32] Speaker A: Or reach out. [00:38:35] Speaker B: Yeah, yeah, yeah. I appreciate you coming on to share all the great things you guys are doing and hopefully folks will, will take some of this and put it to action. So. [00:38:47] Speaker A: Great. [00:38:47] Speaker B: Appreciate it very much and have a good summer, everyone. We'll see you on the next episode. Alex.