Episode Transcript
[00:00:00] Speaker A: You can reach anyone, right, Very, very easily from your smartphone. But, and I would encourage that a high school student to get on LinkedIn and to build your network and say, and say, because you're all building a brand, whether you work for someone or you employ people, whatever it is, like you have a brand and this is a great way to amplify your brand. And geez, I wish I knew about this high school. I would have been all over it.
[00:00:29] Speaker B: Hey there everyone. What's going on? This is Kevin Daisy and we're here with another episode of the Managing Partners podcast. I am joined by Chris early again.
And if you listen to our previous episode or a recent episode, Chris has joined me and we were talking about another topic about how to outmaneuver the 800 pound gorilla in your market. A really cool topic. Go check that episode out if you didn't. But Chris was like, hey, let's, let's riff about something else. Let's talk about LinkedIn. Me and him are both on LinkedIn all the time and different strategies potentially. But we both feel is important and we enjoy it. And so we're here to talk to how you can use it in as you know, for your marketing or for you as a lawyer and just have Chris share what he does. So, Chris, welcome back to the show.
[00:01:22] Speaker A: Appreciate it. It's good to be back. Love what you're doing. You're, it's, it's a very nice podcast. So keep doing what you're doing. It's very, very good.
[00:01:30] Speaker B: Well, I appreciate that.
You know, it's, I enjoy it just as much as I get to talk about things. I like to talk about business, you know, marketing, all the things that are related to those things. And so for me, it's just such an option to learn, talk about and refresh myself, like sometimes. Have you ever learned stuff where you're like, you can talk about it, but you're not even applying it and you're like, I know I should be doing that. I just said, told someone else they should do that. So we consume so much, right. And you go to a conference, you read a book, you go to a conference, read a book. If you can apply two or three things, that's great.
[00:02:10] Speaker A: Yes.
[00:02:11] Speaker B: And there's always those other things that you're like, I wasn't ready for that, so now I can go back and do that. So it's just, I could name a thousand ways this is helpful to me to be on this podcast and to have folks like yourself on here teaching me along with the audience. So I appreciate it. It's a win. Win.
[00:02:28] Speaker A: Same. Same here, brother.
[00:02:30] Speaker B: So, yeah, I was. Every day I get up, I go to LinkedIn and there's a new Chris, early post.
The guy's consistent, so. And he's always talking real deep stuff and cool stuff and. And people engage with it. So I want to hear from Chris on, you know, his strategy, what he does, how it's helped him. I think that's important. Like, how does it. Why does it matter? We were talking earlier, before we were like, oh, should we talk about LinkedIn or Instagram or Facebook or whatever?
You know, I think there's like, oh, I want to be Instagram famous and just get views, or, you know, there's different things we could talk about. But I just said, Yeah, I think LinkedIn is important for almost every attorney to be engaged with.
And so here to learn from Chris and see what he's got. And hopefully it's helpful to you. So, no, I appreciate.
[00:03:25] Speaker A: I see you on LinkedIn, you know, heavy, too, right? I think it's. I see Kevin, I see a lot of lawyers seeing that it's. It's legit. I'm seeing a lot more of my colleagues, you know, posting engaging. So I started probably. I'm not. I'm new to the game. I probably started, like, three years ago, and I didn't really have a plan. I just was like, all right, I see this potential blue ocean. I don't know if it's a blue ocean, but I'm willing to check it out, you know, of opportunity. And I started posting and I got some traction, and I think. I don't know the exact date, but two and a half to three years, I've been posting at least once a day. Like, have not missed a day, and oftentimes, you know, twice a day, because I see what it does. The algorithm rewards you, right? It wants you. It wants you to. To post. It wants you active. If you're lurking, there's only so much value to that. But it, as you know, it gives you such reach at scale. I pay. I think it's 50 bucks a month for the premium thing. I don't know if it's worth it or not. For 50 bucks a month. I'll. I'll. I'll spend that, you know, gladly. But I. I just see it as a. You know, Obviously it's a B2B platform. You're generally talking with other professionals. But there's so much opportunity there that even though a lot of lawyers are getting on it I feel like Most like, oh, LinkedIn, you know, I don't really get to that, but I feel like it's, it's a, it's a big opportunity that we can all really, you know, take advantage of and, and broadcast our voice with some good content, 100%.
[00:04:54] Speaker B: And, you know, if. So if you're a lawyer listening, maybe you don't own your own firm, maybe you're just working at a firm. Right. I like to think my audience is folks that haven't jumped yet, and hopefully the show will help you jump. But if you're just a lawyer, I think most people are like, well, I just, I update my LinkedIn when I move jobs, right? Yeah, that's traditionally what people do. And I hear people say it all the time and they just, it's a job, it's a resume, and that's it.
But. And if you're in a position where you just work for someone else, imagine if you were engaged, you posted all the time, you had your eye on what's going on out there, you had connections with, with people that you would love to work for. I mean, just not even getting into, like, why you use it, how powerful that would be. And I caught, I taught a high school class. There's an entrepreneurship class at a high school here, which I thought was super cool. That's very like, hey, they're like, can you come in and talk to these kids? I was petrified. I was like, I got to talk to a bunch of high school kids. I'm going to get, like, stuff thrown at me and stuff.
And I was like, who here has a LinkedIn account? And they're just like, what, what the hell is that? I don't even know. And so I taught them like, hey, here's, you know, you want opportunity, you want to go from high school to college, or maybe you don't go to college or whatever. If I had what I have now, I'd be like, you know what? I want to work wherever I want to work. Imagine where you can connect to the CEO or Chris early, the owner of his firm, and they connect back and you can literally go, hey, I'm looking for a position, blah, blah. And they're like, you can literally talk to them. Like, where else can you do that, right?
And so it's just the access that you can have to move yourself forward in your career. And then again, that's just talking about if you're an employee, right? How big advantage you could have and to understand what's going on in the industry. And connect with all these other folks. And when someone like me hiring sees that, be like, wow, they're dialed in. They have a lot of connections.
So anyway, I just threw that out there real quick before we get into.
[00:07:05] Speaker A: I'm with you on that. Right. Barriers fall down. You talk about access. I think that's a really good point.
[00:07:10] Speaker B: And that's.
[00:07:11] Speaker A: So that's an astute thing that a lot of people aren't picking up on, that you can reach anyone. Right. Very, very easily, you know, from, from your smartphone. But, and, and I, I would encourage, you know, that a high school student to get on LinkedIn and to build your network and say, and take. Because you're all building a brand, whether you work for someone or you employ people, whatever it is, like you have a brand and this is a great way to amplify your brand. And geez, I wish I knew about this in high school. I would have been all over it.
[00:07:45] Speaker B: I'm same as you. I think about three, three to five years ago, I was like, you know, I'm going to do this thing. I'm, I'm going to use this LinkedIn thing and try it out. And I, I had a mission for a while where I was like, I'm gonna figure this thing out. And here's a pit of a point. This is my, my business partner.
No, it wasn't my business partner. He was always like, if you don't know him, you don't connect to them and you, they shouldn't be in your LinkedIn. And that was the whole, like, vibe. And I think that's still true today a little bit. I don't, If I didn't meet Chris in person, I ain't, you know, why would I connect with him? That's crazy. Yeah, we threw that out the freaking window. So, you know what? Yeah, I'm going to connect with. I want to connect with, because I want to be connected with them. I want to see their content. I want them to see my content. And then I want to be able to, you know, message them if I need to. And that was the path we took. And I got like 22,000 followers now. And I think probably three quarters are attorneys, mostly owners, managing partners. And here's my audience. Right? That's, that's it. So that's how I met you. I'm pretty sure we met all my friends.
[00:08:53] Speaker A: Yeah. And I'm with you because I, I was talking with a, a coach who, I don't, he doesn't coach me. He's a business coach. Here in Boston, Coach for lawyers. And he was looking at my LinkedIn, my LinkedIn profile. I said, oh, you're very. He called it promiscuous, meaning I'll connect with almost anyone. And I'm like, that's a good word. I am. Because I don't know what the heck could be an opportunity in Anchorage, Alaska. There could be an attorney in Alaska, never met. He has a catastrophic case in Boston. I want to know that guy. I want to be in front of that guy, or g. Whoever it is. So, yeah, I'll be promiscuous on LinkedIn because I, you know, like you. Business owner, family defeat. I can't make money in the shadows. I want to be out and about. And you could. It's such leverage at scale with. With LinkedIn. I'm clearly, you know, the listener can tell I'm very, very excited about the opportunity. I think there's a lot to it, but. But, yeah, some of us are more private and guarded. But I. You know, Kevin, I just. I just let stuff fly. Like, I don't really overthink it. I'm not gonna say it's something stupid that's going to get me in trouble, obviously, but it's like, I'll get pretty real. Anyone who follows me knows I. I do. I. I will keep it real.
And I find that a lot of lawyers are boring. It's like, here's what you should do. I don't know how to. How to do a will or something. Just, like, no one cares about. This is social media. Let's be sorry. Let's have some fun and be social here. Right?
[00:10:18] Speaker B: Yeah. See, his LinkedIn profile is blowing up right now. There's her new connection.
[00:10:22] Speaker A: Hey, are you on Kevin's podcast?
So I'm gonna shut that bad boy down.
[00:10:27] Speaker B: How'd you get on that show? You're exclusive, so.
[00:10:33] Speaker A: All right. That's awesome. Now.
[00:10:37] Speaker B: 100%. So, I mean, let the barriers down. Right? That's what we did. Like, literally had people going, dude, you can't be connected to all these people. Like, they're not. You know, like, you got to get rid of your connections. Like, literally pare them back. It's like, so we just went the opposite direction. And so good.
The other thing is, you know, not the mission. Yeah. The connections and the opportunities. Almost all my podcast guests I met through LinkedIn or somehow or I messaged them to have them on LinkedIn. I mean, onto my podcast, at least have the conversation.
And I can do that at scale, too. Not me personally doing It. But va. That's like, hey, Chris, here's the podcast.
If you're interested, let me know. I don't even. This is a canned message. It's also very short, and it works very, very well. It just leaves enough intrigue. They're like, hey, sure. And then I go, hey, here's what it's about. I don't know you yet. Let's chat. And if it's a fit, we'll. We'll go from there.
It leads to lots of conversations, which is amazing.
Clients and guests and relationships like I have here with you. So this is super powerful.
And then you just said you post real stuff and you post all the time.
[00:11:53] Speaker A: Oh, yeah.
[00:11:54] Speaker B: You get to ask everyone your opinion. You get to throw something out there and see what comments come back and they support what you're saying. Or maybe they don't. Maybe you have help or need a question. Imagine having a whole group of people that you can just say, hey, what do you think about this?
You know, or whatever it is, whatever challenges you're having, there's so many positives to it.
[00:12:19] Speaker A: Percent Then I talk, you know, I talk lawyers all the time, Kevin, about LinkedIn. And I always say, you know, you can't put these likes and engagements in the bank. Like, we can't. You know, that doesn't help our business from a financial standpoint, however, it's the. It's the bigger picture. Relationships, there'll be referrals, connections, speaking opportunities. I've realized from this, it's just like, unlimited. So I feel like it's this wheel. You keep spinning it, it gets faster, it grows in momentum.
One thing that I. So, you know, I lean into my story because I'm just an open book and I find vulnerability. You know, we're all human beings. Like, no matter what, you know, if you're into digital marketing, if you're into law, if you're into both, whatever it is, vulnerability cuts across every. Every profession is, you know, since we're humans here. So when I'm vulnerable, people identify with that. Because I think when you're vulnerable, you're. You're showing strain. And people like, oh, the dude had the courage to say that. You know, he just completely exposed himself in terms of his vulnerabilities for the world to see. And I. That's just the way I played. I've. I have found new team members, just hired a trial attorney, a great guy, found me on LinkedIn. Like, the opportunities are endless. You've got to do the work. Like, it's. It's hard. It's easy, but it's hard. You take five minutes a day, right. And I don't just like Diary of the Mouth post something. I think about this stuff because I want to give value because then people are going to just like tune you out if you don't give them value. Typically what I'll do is I'll batch, I'll write seven, five or seven posts and then schedule them. I post at 6, 30 in the morning every day. We're doing that for a long time and, and sometimes, you know, twice a day. But it's, it's hard stuff. But you, you, you, you see, you see trends and then, and you know, you're a digital marker. This I believe helps with SEO, perhaps local search because you're more, you're, you're more prominent, you're getting these social signals. So I feel like that catches fire too. It helps your se. There's like so many things that sort of, you know, work with this one tiny but massive platform. Is that true? Is there like a benefit with SEO or, or.
[00:14:38] Speaker B: No.
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Yeah. Well, if you look at like your, your Google business listing for your law firm, you'll see that Google automatically links in your Facebook and your LinkedIn. All these things are kind of like Google is looking at all these signals out there. Who are you? Do people know who you are? Are you who you say you are? Is there a trust factor there?
One thing that would say that you can do out there if you're listening or even for Chris, One thing is 100% index in SEO is the articles. So if you have a news, there's a newsletter feature, too. Now I use it. So I have a newsletter that goes out every Thursday, which would, you know, the next Thursday that you know, when Chris shows come out. This show right here, it'll feature Chris. It'll be a whole newsletter with our latest episode blog article, some other stuff like that. Well, that also runs out to my 3,000 subscribers in my LinkedIn newsletter. And then articles in LinkedIn get indexed in Google rapidly. I mean, we've come up as featured snippets for like.
[00:17:10] Speaker A: Really?
[00:17:11] Speaker B: Oh, yeah, yeah. So LinkedIn articles, I mean, LinkedIn is massive with a huge domain rating and you'd be surprised. I can search and find a feature snippet from an article that my website can't even get.
So, yeah, there's all kinds of signals out there for this kind of stuff. And whether it's your business pages and things like that, LinkedIn personal pages, your business pages are not going to fly off the rails. Right? Your personal page, Chris Early. They want to follow him, they want to follow me. So if you have a business page, it's great to have it updated, but don't put all your time there.
[00:17:51] Speaker A: It's good to know. Yeah, you just taught me. I didn't. I do a lot of newsletters. I didn't realize there was like a newsletter function. I have no idea about that. I just would do a newsletter as a post. It's like a document which I look kind of.
[00:18:02] Speaker B: There's a newsletter newsletter feature.
And when you, when you add the newsletter, you can start your own newsletter. So mine had, mine's called the Managing Partners newsletter and I got a logo in there and it's got. I got almost 3,000 subscribers and I get like a. Things like, hey, you got five new subscribers this week. But it's all on LinkedIn. So it's separate from my email list. And so I'm building up both of them. I'm building up both of those and I can push those out in different places. And so definitely something. If you're a lawyer that's written a newsletter, you're trying to build referral partners or you send out like a printed newsletter, you should definitely have a newsletter on LinkedIn and try to hit people from different angles.
Same content.
[00:18:45] Speaker A: No, that's really cool. That's super cool. I'm going to start doing that. So maybe you already do this. On my profile, I have a link directly to get on my email newsletter for attorneys.
And so people, it Says sign up for my newsletter. So it's just for attorneys. That's a low hanging fruit right there.
Just always trying to have that on display. So people just quickly. Because I want to carry on that conversation off of LinkedIn too. I don't want to just be relegated to, to that channel. I want us to like take it off, off there as well. But LinkedIn so this is a minor little thing but I feel like it, it's actually pretty valid. They say with LinkedIn if you have a. So I, I don't think video does that well on LinkedIn. It for some reason it just my video posts don't do well. If you have a link that you're linking to, they say you should put in the comments. I don't know why because LinkedIn doesn't want in the body because that's going to take people off no way the platform entirely. I don't know if that's valid but.
[00:19:41] Speaker B: It'S pretty valid across Every platform. So LinkedIn being one of them, they don't want to promote a link off of their site. They want people to stay.
[00:19:49] Speaker A: Right.
[00:19:49] Speaker B: Same with Facebook.
[00:19:50] Speaker A: But people do all the time. They put the link in the post and I did this first forever.
[00:19:55] Speaker B: Yeah. Yeah. I mean some people have said well they're probably smart enough to know that's in the comment too. But I know it's a safer bet, safer bet to do that. So what I do is I might post an article on my, through my newsletter kind of the function. Or you can just do a normal article, that's fine and then put your link in the article so you can say hey, here's I wrote this new article and just post like an abstract and say hey to read my article. And you can put your link in the article that goes hey, if you want to read like the full blown version or you want to sign it from a newsletter to get more articles like this, you know, go here so you can do.
[00:20:36] Speaker A: Those are social. Those are SEO signals. Right. For Google you're this.
[00:20:40] Speaker B: LinkedIn articles get indexed and they are searchable in Google. Not like your profile. You know, your profile is too. Unless you're like private. But yeah, but I guess when I Google yeah. Google will index it.
[00:20:53] Speaker A: Yeah, if you Google myself. If I google myself. LinkedIn is like the second, you know, search result. I mean it's, it's just massive. And that's why I don't understand Kevin, why not everyone is like taking advantage. And I think a lot of this, it's, it's, it Is definitely a lot of work. Like, I don't want to just pump out boring stuff. I'm not gonna do that. So I hold myself, you know, certain sound like, hey, put stuff, good stuff out, that my name's on it. But also I think it's going to be social. So if someone's commenting on your stuff and I know you know, but I just want to highlight. If someone's commenting on your stuff and it's cricket, you don't respond back. You're being kind of antisocial. And it's a social platform, so I think the algorithm will sort of punish you. So oftentimes when I post something and I see engagement, I try to respond as quickly as I can because that's a signal that I'm responsive. This is a engaged piece of content.
[00:21:46] Speaker B: Yeah, no, you're right. And I do this almost default like on Facebook, which, my Facebook's my personal Facebook. Although I'm connected to tons of lawyers, I have private groups and stuff like that. But I don't, I don't think of it as like an Instagram type of thing. So. But man, someone, if I, if it's my birthday and people will be like, happy birthday and I gotta go to sprout to all of them and say thanks, like it's like a curse or something. I'm just like, yeah, I know, thanks.
[00:22:11] Speaker A: It's all right.
[00:22:12] Speaker B: Thanks.
[00:22:12] Speaker A: Thank you, thank you, thank you, thank you.
[00:22:14] Speaker B: But it's like, wow, that's all. Do I really need to do this? It's just like have it at this point. But, but yeah, you want to engage back. You want to, you want others to see that. Hey, when I, when I comment on Chris's post, he's actually, maybe he had a, maybe his AI or maybe it's his assistant and he's not even behind that. And that's the case for a lot of people.
[00:22:37] Speaker A: Yeah, I have a, I have a friend, a fairly high profile lawyer, he's just too busy to comment. So he has someone engaging with the content, responding and he called it buying back your time. I thought it was interesting because LinkedIn takes time, right? These, these, It's a lot of, again, a lot of work, a lot of time, but I really feel like it's worth it. Five minutes a day. You never know what could come of that, man. It's like unlimited, unlimited opportunity.
[00:23:01] Speaker B: Well, here's the reality, like think about SEO, right? Which is a world I play mostly in and imagine they know who you are and they google you.
LinkedIn is probably going to come up before your website in some cases, especially if you don't engage in SEO. And so if you're an attorney that you, you spend time in the community trying to get your name out there and people are actually googling your name. And I see firms all the time, I can show them what attorney gets Googled the most in that firm. And it's kind of funny sometimes I look at it, but imagine your LinkedIn comes up because you're not, maybe you're smaller or solo, whatever. Then that means they're going to go to the LinkedIn potentially. And then you've not posted anything, you haven't engaged anything, you haven't talked about your expertise. And then now that's their impression. Right. Versus man, this guy's super engaged. Tons of followers, posts a lot, has articles on all kinds of things.
So he's engaged, you know, he's up to speed with technology and what's going on in the world.
And so that LinkedIn might be, you know, your first shot at first impression. Or if you're looking, if you're a lawyer working somewhere, that's a great 100.
[00:24:14] Speaker A: Check you out.
[00:24:17] Speaker B: Yeah. How are you contributing to and how are you bringing value? Right.
I know for me, if I'm gonna hire a marketer and they have zero LinkedIn and they don't have social media platforms, like, you know, deal breaker. Yeah. Like, how can you bring value? And why are you not doing this yourself? You know?
[00:24:39] Speaker A: No, no question. And we talk about B2B. It's, you know, a B2B platform, but I look at as B2C because I connect him with my old clients. And I've got referrals from old clients because they keep seeing Chris Shirley's name pop up, you know, so if, God forbid, you know, they move and my newsletter is not getting to them anymore. Well, at least I could hit him on LinkedIn with something hopefully half, half valuable. And it's not just lawyers. Right. You know, clients speak. Opportunities have sprang from, you know, in Massachusetts or and outside of Massachusetts.
It's just, it's just a great, it's a great opportunity.
But I'm going to be honest, like, I think a lot of people are too lazy to really do it.
I know I have some friends that work it hard like myself, but most are like, I can't find the time, but I feel like it's kind of remiss. Not too. It's just, it's right.
[00:25:29] Speaker B: You know, if you want to work out, you gotta.
[00:25:31] Speaker A: Yeah.
[00:25:32] Speaker B: Put some time in the morning to do it. If you want to work on your goals, you gotta get up and write them down and write them down before you go to bed if you wanna, you know, so it's just. Yeah, it's something you have to put some time towards. But I think, I think for this episode, it's like, hey, is it important? Should I do it or not? That's anyone listening. I don't care who you are, you be. You should do it. And.
And maybe, you know, other platforms, great, they have different purposes and those can work for different things.
But I just feel LinkedIn is so many benefits that I've gotten out of it. And just imagine if you're just local, right? You can connect with. You can connect with all the leaders and powerful people in your town and just they're. They see your name, they're connected to you.
[00:26:14] Speaker A: They feel like they know you. You feel like you know them.
[00:26:16] Speaker B: I happens all the time. I get lawyers sometimes. Like, hey, I feel like I know you. They're ready to sign up with us. Like, that's awesome. Yeah, I don't even know they are. They listen to podcasts, they see the videos, they see posts, they say, oh, you're connected with so and so and so and so and so and so. And then their trust and brand kind of starts attaching to me, right.
[00:26:36] Speaker A: 100%, some trust clues. This guy Kevin must be a decent guy. He knows John and Sally. I like John and Sally. So I want to check him out, maybe, you know, do business with Kevin. I think that's a fantastic play. And one other thing is you can repurpose content either from a different platform onto LinkedIn or from LinkedIn onto a different platform. And we take it a step further where we haven't. You've heard me mention, I just said earlier, we have an attorney newsletter. We also have a client newsletter. So I try to post stuff not to be cheesy, like inspirational stuff, like struggles. Because, like, when I post about my struggles, that resonates, not when, like, oh, check out this review. Like, I learned from someone years ago, like, don't post like, Happy 4th of July. Or like, happy Columbus State. We all know it's Columbus Day or fourth of July. It's a waste of bandwidth. You only have so much, so many opportunities on social to make an impact. So say something that really pushes, pushes the conversation that gets people inspired. Like how you fell on your face, how you got up. Like, that's my stuff. That's the language. So I sort of developed my corner okay, if you like it, great. If not, like, it's all good, then it's. I'm not offended at all. But, like, I'll take that content. If something performs on LinkedIn, I'll put that on my client weekly email blast to, like, former clients, existing clients. Because if you have a winning piece of content, why should that just be siloed in one place? Like, leverage that bad boy and see, expand the reach of it, you know?
[00:28:02] Speaker B: That's a great point. And yeah, LinkedIn vulnerability, those things that will work really well. It's different than Instagram. Everyone's rich and wealthy and having a great life. That's a right. Totally different situations. But I'm just trying, you know, I'm just going through all the freaking crazy, like, benefits. Like, I'm on a local, like, city board for Virginia Beach, Virginia.
[00:28:24] Speaker A: Nice.
[00:28:25] Speaker B: When I come on that board, they're like, damn. Kevin knows freaking everybody. Look at this LinkedIn all the time. This is weekly. Weekly almost. This happened this morning, 7:00 this morning. My business partner, hey, this guy who runs like this company wants to meet this guy. He's a lawyer.
And I bet you know him, or it looks like you're connected to him. He would like the introduction, you know, so all the time I. People go, hey, Kevin, I'm looking to get a job. These are friends. Like, they're like, I need a new job or whatever. I saw that you're connected to Bob or Sally or John or whatever.
And I all the time will be like, let me look. Have we shared, have we shared messages? Like, how well do I know them? And here's the thing, sometimes I'm like, you know what? I don't really know them know them. But guess what? I'll still reach out on your behalf, because I don't, I'm comfortable with that. I don't give a crap. So, yeah, who cares?
And so that happens literally weekly where my LinkedIn is like, someone's used to be like, hey, Kevin Newsom. It's like, so. And in the legal industry, obviously, this happens all the time too. You know, I got lawyers around the country that I'm connected with. And so that's awesome. Use me as a resource. I want to be that connector, you know?
[00:29:45] Speaker A: And look, if you can't post once a day, that's cool. Post once a week. Like, do something to, you know, get out there and be social, you know, with your, with your fellow connections, fellow professionals. But don't I have to say it again? Don't be afraid to get real. You know, don't be boring. People will.
They will ignore you. Right. Just, you know, it's like something that's helpful that you find, that's helped your career to get. Because we all struggle. We all relate to that. We all understand that universal truth. So how have you gotten over something? You know, my story is different than your story. And so. But that doesn't mean we can't exchange, give value to one another.
[00:30:24] Speaker B: Yeah, I think, you know, the, the good people, the veterans on LinkedIn, they're literally, they like helping people and posting on, commenting and adding, here's what I think, or maybe you should try doing this, or, you know, they're there to help. It's almost like a. It's like a big mastermind.
[00:30:42] Speaker A: Absolutely. You could learn so much stuff. There's so many resources you talk about, newsletters, articles, but one thing I talk about authenticity. People can sniff out inauthenticity. So you can't fake this stuff. The more real you are, the more I think it resonates. People pick up on that. But you can't, like, fake this stuff. No matter what your story is, keep it real with that and don't try to fake it because you'll be exposed.
[00:31:05] Speaker B: It won't be.
[00:31:05] Speaker A: People see it.
[00:31:07] Speaker B: Yeah. And so, and another thing I just thought about, too, is like, you know, say, you know, you're like, well, I don't know about followers and, and building up all these metrics and lakes and all this stuff, but, you know, I just.
Lawyer I met at glm, Tim. What's his name again?
[00:31:25] Speaker A: Semmelroth. Great guy.
[00:31:28] Speaker B: Great guy. I went to the gym with him, hung out with him. I messed up his name. Sorry. Tim.
He's like, crazy about his referrals and his personal injury. Right. His referral partners, other attorneys, other law firms that don't do what he does or can't do what he does, whatever. Imagine on LinkedIn, like, I just had a law firm that didn't sign with us. They didn't become a client. And I saw his post and it was something he posted about that was some, some cool news that he had to share. And I was like, immediately like, hey, how's everything going? So I have a lot of. I do a lot of DM and like, messaging.
[00:32:01] Speaker A: Awesome.
[00:32:02] Speaker B: He brings up top of mind. Hey, how are you doing, man? How's business going, Chris? Hey, you want to. You want to record another episode? Sure, no problem.
[00:32:09] Speaker A: And that's what we did.
[00:32:10] Speaker B: That's what we did here, all through LinkedIn. Like, it's, you know, it's almost like my other inbo.
[00:32:16] Speaker A: Yeah.
[00:32:16] Speaker B: But people I might forget about. I see and I go, oh, what are they up to? And they go, hey, Kevin, you want to speak of this thing, or would you come on my podcast? I mean, it's just an infinite amount of opportunity.
[00:32:29] Speaker A: You're like, hell, yeah, I will.
[00:32:31] Speaker B: I'll do it all. Let's go. You can. Yeah, so you can just design it, honestly, to, like, the crowd you want to be around, and they're going to see your stuff, and they're going to engage with their stuff, and it's like you're literally, like, telling the algorithm, like, here's who I want to see my stuff. And. And vice versa.
And.
Yeah, but you got to engage with it and you got to spend some time in it.
[00:32:54] Speaker A: Gotta work it. You'll get what you put. What you put into it, you know, but it's. It's not easy, but it's worth it.
[00:33:00] Speaker B: It'll pay off. It's funny, us, like, somebody like, my feeds, like, full of all kinds of stuff. Well, that's. Because that's who you're following and.
[00:33:07] Speaker A: Right.
[00:33:08] Speaker B: You're connected with, and that's control that crap. You can control that.
I can see Chris's stuff every morning. It's like, you know, which is cool.
[00:33:18] Speaker A: Thanks, man. I appreciate you, man. I do.
[00:33:21] Speaker B: So, yeah, it's worth it. So if you're. If you're not sure about it, you're worried about it, or you're just thinking that this is not for me, happy to reach out to me or Chris, but I guarantee, I guarantee LinkedIn's not going anywhere.
[00:33:36] Speaker A: No.
[00:33:36] Speaker B: And it's only getting better, and it's going to pay off. And if. If you don't want to be the one jumping around on a camera, like on TikTok, this is probably a better place for you to hang out.
[00:33:46] Speaker A: Very worthwhile. I think Microsoft purchased it at some point not too long ago. So Microsoft, they're not messing around. So they know.
Yeah, just a couple.
[00:33:56] Speaker B: Yeah. It's just. It's a good place to hang out. And so if. Again, I think if. If you're attorneys, like I told a lot of attorneys, like, I'm not going to get on Tick Tock or Instagram. They just don't feel comfortable with that stuff. Sometimes LinkedIn's the professional version, and it's the place, again, where you can. You can get so much value out of it. If you're willing to give value, if it's trying.
[00:34:18] Speaker A: At least try it.
[00:34:20] Speaker B: Yeah, it's definitely a given receipt. You know, you should give gift. Right.
It'll pay off.
[00:34:26] Speaker A: So you got that so right, man.
[00:34:29] Speaker B: Well, everyone, thank you so much for tuning in again with me and Chris.
Follow Chris if you're not already and if you can't find him for some reason, he should be tagged in this post on LinkedIn. If you're listening, watching on LinkedIn because we go live on LinkedIn, but if you're in your car, you're on audio, get back to your office. Look, Chris, early up. And that's E A, R, L, E, Y.
[00:34:56] Speaker A: That's right. Call early before it's too late.
Yeah.
[00:35:00] Speaker B: What does your billboard say?
[00:35:01] Speaker A: Yeah, that's our. That's. We just got a trademarked. It's. It's official. Yeah. So we got that protection. So we're excited.
[00:35:08] Speaker B: Call early before it's too late. I like it.
[00:35:10] Speaker A: That's right. Hey, man, I appreciate. You're crushing it, dude. I love the podcast. I'm telling you. I listen all the time. So keep doing your thing. I love it.
[00:35:18] Speaker B: Well, I appreciate you coming on to share what you know and what's working for you as a lawyer and sharing that with others, so hopefully they can get a leg up and learn from you. So, everyone, thank you so much for tuning in. Let's connect on LinkedIn and we'll see you on the next episode later.
