July 02, 2024

00:47:59

Tactical Tuesday: Google Ads for Lawyers

Hosted by

Kevin Daisey
Tactical Tuesday: Google Ads for Lawyers
The Managing Partners Podcast: Law Firm Business Podcast
Tactical Tuesday: Google Ads for Lawyers

Jul 02 2024 | 00:47:59

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Show Notes

In our third installment of Tactical Tuesday our host, Kevin Daisey, sits down with Array Digital’s Digital Advertising Strategist, Brian Cole, to discuss Google Ads and hone in on Google search keywords. Throughout the show, Brian & Kevin discuss the importance of negative keywords and how they can help filter out irrelevant search terms. This episode also emphasizes the importance of tracking conversions and optimizing ad campaigns to maximize performance. Together, Brian & Kevin highlight the importance of organizing keywords within ad groups to provide a better user experience & drive results.

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