Episode Transcript
[00:00:00] Speaker A: I'm glad it was the MILF that brought us together. That's always a conversation starter.
[00:00:06] Speaker B: Hey, what's up, everybody? This is Kevin Daisy with the Managing Partners podcast. Welcome to another unique episode here on the podcast. I got a cool guest who I met in San Diego recently at the Lottie Gryff. If you're watching this, I'm trying to be like Bob Simon, so I'm growing my beard out. If you're not watching this, then you need to go home and watch it. So. But anyway, got a cool episode today. Talking about some really cool stuff. Brian stuck out to me immediately at this event, mainly because of the hat that I'm wearing. I don't know if, again, if you're not on video, Brian Matlin here is with me, and he's with Matlin Injury Law Firm, and of course, ILF initials.
So, Brian, welcome to the show. And let's tell them about the hat. The hat. And how you came up with it.
[00:00:59] Speaker A: I'm glad it was the MILF that brought us together. That's always a conversation starter. You know, I was in between on it. Like, I didn't know if I wanted to fully lean into the milf. And I had a buddy that was just telling me. He's like, brian, you're missing a massive opportunity because the people who get it, they'll get it and they'll love it, and they'll want to support you, and the people who don't, they just won't care, and they'll move on and continue along. And so I'm slowly starting to lean into it. So it's been fun. It's been good how we're here.
[00:01:28] Speaker B: Well, yes. All you from a crowded room. And I was like, that's hilarious. And went up and talked to you and met you, and here you on the show. So, you know, it's marketing. It's standing out. It's getting eyeballs on you, you know? And here's the thing. So everyone that's listening, not watching the hat says MILF on it. And this is initials, and it's a super awesome hat. It's got, like, the rope on it. And I don't even know what this is. Like, plastic, like, lettering. Like, this is a legit hat. Like, not a cheap hat, for sure.
[00:01:58] Speaker A: A Chinese supplier. I just bought, like, a thousand of them for, like, five bucks a piece.
[00:02:04] Speaker C: Wow, that's.
[00:02:05] Speaker A: I wanted one so bad.
[00:02:07] Speaker B: There's their quality. So, Brian, I was like, hey, Brian, you got to send me one if you're going to Be on the show. So we can be wearing that, sporting the gear. Hey, that's for anyone listening out there. If you're a guest of mine or want to be in guest, I'll sport your swag.
You know, I love my law firm clients and connections. So I'm always telling like other lawyers like hey man, send me like one of your shirts or something, I'll buy it. You know, I'll pay for shipping. So always cool to rep stuff. So when I went to Brian's site and you know, we talked a little more, it's not like this is plastered on his stuff and it's all over everything he's got. So he's really got a clean professional brand and the way he carries himself. So, you know, I think there's, there's a use for this and I think it's, it made you stand out in a crowd of other lawyers and things like that. So I think it's really cool. But of course the episodes about Brian, I want him to kind of tell us his story.
But real quick, before we do that, I just want to mention our partner Answering Legal. They answer phones for law firms. That's what they specialize in doing. And we partnered up with them. They're actually doing my phone system and it's been awesome. They just take care of everything from the call to intake and get the leads right to my inbox, text message, whatever I needed to go. So check Answering Legal out and you'll be surprised how good the service is. So check them out answeringlegal.com and, and we have a 400 minute free trial if you go to answering.com array. So check that out.
So Brian, tell us, I became an attorney. What's your story?
[00:03:48] Speaker A: Yeah, I basically always knew that I was going to be a lawyer. So ever since I was a little kid, my parents always said that because I like to argue so much, there's no other way that I'm not going to be a lawyer. And so I took that, I harnessed that into self fulfilling prophecy. And so everything that I did through high school, college, law school, I just like, I'm gonna be a lawyer. And so I actually went to law school to become a sports agent. Worked for a sports agent, one of the largest in Denver. He has a lot of NFL athletes and Broncos and things like that. I worked for him and I realized that 95% of the job is sucking up to athletes. There's actually a funny story. So a prominent NFL running back, which you can Google Denver sports agent and look at all of his clients and figure out who this running back is. But he basically got a dui and my task was to write him an apology note for a press release. And I was writing this thing and I was so pissed off at this guy. I was like, there's no way I'm going to do it. I just told him, like, no, man, I'm not doing this.
So I quit. I went to a buddy who owns a personal injury law firm in Denver and I was like, my man, I need to make some money. Do you have a job for me? Never wanting to do PI, never thought it'd be something I'd be interested in. And I did it, wrote some demand letters and fell in love with a couple different things. I mean, it's, it's one of the few jobs, I mean, I guess there's a lot of jobs, but where you can actually make a legitimate impact in somebody's life. You can help them. It's a seriously a traumatic event. And being able to call them and get on a deeper, soulful level with them and be like, hey, I got you. I'm going to take care of you. And, you know, instilling that trust and that comfort into them and executing on it and actually doing a good job, doing what you say you're going to do. It's just been a, the biggest blessing was this one running back, getting a DUI because it brought me here and will continue to help me serve the community.
[00:05:47] Speaker C: Today's episode is brought to you by Answering Legal.
[00:05:51] Speaker B: Now.
[00:05:51] Speaker C: I just switched my company array digital over to Answering Legal and it's made my life a whole lot easier. If I can't get to the phone, they're 24, seven virtual receptionists. Take the call and take them through a full intake process so we never miss new business again.
Now answering Legal has been at this for more than a decade and and they specialize in answering phone calls for law firms like yours.
They even have a brand new easy to use app and they integrate with all the top legal softwares and platforms.
So for my listeners today, we actually have a special deal of a 400 minute free trial offer of answering legal services that you can try out by going to answeringlegal.com array.
You can also call 631-437-4803 and use special code Daisy. That's my last name. D A I S E Y. So go check them out and let's get back to the show.
[00:07:06] Speaker B: That's awesome. That's a really cool story right there. I have to look, that running back up. See who that was? But, but. So you got the bug. You. You tried it, you fell in love with it. And I think that's, you know, since I used. I worked with attorneys myself for. For quite a while, but when I first started working with an attorney or two, I wasn't niched in it. I wasn't focused. And I think, you know, it's. You start to realize, hey, there's, you know, attorneys are out here to help. There's. There's ones I don't know that just. That's all they do is give back and help and do good things. So it's changed the perspective for me was quite a long time ago. But, you know, I. I just hear different. You know, someone turns like, yeah, I don't want to be that. I don't want to be that kind of attorney. It's like, those attorneys help people, like, more impactful than, like, you know, some of these other practices. I believe so. Awesome. I love it, but way to fall into it.
[00:07:59] Speaker A: Yeah, no kidding. I mean, there's just such a bad stigma around personal injury lawyers. I'm just trying to, like me and our firm is trying to redefine what it means to be a personal injury lawyer. It's not just taking on a client and helping them recover. It's kind of giving them hope and empowerment and letting them know that we're not just some asshole lawyers that are here to make a quick buck. And a lot of there. I mean, there are a lot, but we're just trying to do it better and change the game. And so hence milf. Right. Takes the pressure off of the legal experience, I guess. But the.
[00:08:32] Speaker B: Yeah, so, you know, I wanted to talk. You know, obviously me and you chatted before a week or so back, and I say, brian, what. You know what. Can we. Can you retalk to, you know, the audience here? We got lawyers listening in. And he said, organic growth. I was like, okay, that's awesome. Servant leadership. And I was like, okay, I definitely got to hear more about that. And what was the other thing?
[00:08:54] Speaker A: Identity.
[00:08:55] Speaker B: Identity.
[00:08:56] Speaker A: Current identity crisis.
[00:08:57] Speaker B: His current identity crisis. So. But I was like, okay, a lot of those things tie into organic growth. I mean, you know, how he's grown organically. And so I want to kind of touch on that, and we'll just kind of. We'll riff and we'll touch on some of the. I assume some of the things you've done with leadership and other areas that have allowed you to experience this kind of growth. So. Yeah, tell us a little bit about, you know, what you've done and what you've experienced.
[00:09:25] Speaker A: Yeah, I mean, all those topics that kind of flow into one another. I mean, you can't really have organic growth without being a great leader of your employees, your team members. And so basically, the way that we've grown our firm for the most part has been completely organic, where it's just been based on referrals from current clients, previous clients, doctors, CAIROs, different relationships we have out in the community. And really what happens is, believe it or not, when you do a really good job for a client, they're never going to forget you and they're going to want everyone to refer their friends and family to. Right. I think we're all kind of sick of looking on TV and seeing the same old people that stand up there. And I mean, they don't provide any kind of value whatsoever. And the world is changing and people can see right through their bs, right? And so what we've been able to do is we've been able to just understand that these are real people with real life problems. And just like, you know, if I hire a carpet cleaner, if he does an extraordinary job and somebody asks me like, hey, Brian, would you use to clean your carpets? I'll just refer him forever and I'll find him on Facebook. And if I see someone looking on Facebook, I'll refer them. And that's just the new business. Right? Back in the day, you had the yellow pages. You look them up on the yellow pages and you have no idea who's good and who's bad. And so we have an immense opportunity where people are trying to spend millions of dollars on advertising budgets. But how about you spend time and quality serving your clients? And that's what we've done to grow. And it doesn't. It's not just me. Right. We have a full team of paralegals and case managers and other lawyers, and we're very particular who we hire.
They the way that it works, being a business owner is you need to have a massive vision.
And your massive vision needs to be so big that everyone else's vision, all their dreams and goals, have to be able to fit within yours. And when you operate from that kind of a mindset, you understand that not only are you serving your clients, but you're also serving your employees and everyone that works for you. And they're not going to care as much about the business as you. But if you treat them right and you lead them well and you serve your employees, they're going to respect the heck out of you and they're going to want to do whatever they can for you and for the clients. And it's just, it's kind of a revolving cycle where it just, it leads to the best results for clients. Right? It's, it's really not hard. You just treat people right, you do the right thing, which is some kind of foreign concept in the world right now. I just don't get it. But that's how we, our firm pretty, pretty quickly just by doing the right thing for people, believe it or not.
[00:12:04] Speaker B: So that's, yeah, 100%. I mean, we're not just law firms, but me, everybody, we're under a microscope. Everything's accessible by people, right? Google Reddit, you know, what's the neighborhood one next door. Next door. I mean, there's just, if you came save your contractor, you came into a neighborhood and did a shit job, like, that's, you know, you're out of that neighborhood pretty much if people catch wind of it. So there were, there's a lot more things you gotta be considering. And you have to just be true, be do good work. And if your team knows they're doing good work, like I've been in places in my ownership of companies where me and the team didn't know, didn't think we were able to do the right work because of skill or budgets or whatever, and that's not a good place to be. So if your team doesn't feel like you're doing right by the client, for one, they won't stick around. They will leave and they definitely won't help you build your company. And they, they won't talk to clients nicely. They just, they'll, they'll check out. So all those things have to be true and you just have to go that direction. Hey, how we do everything right the best that we can. Maybe we can't do this perfectly right now because of constraints, but we want to get there.
But yeah, we're all under a microscope. So you have to, you know, do it right. You just have to do it right. And so, and I think too, it's like people might not be trying to cut corners, but maybe they're just too frantic or they didn't hire people, they didn't grow their company, but they're doing people a disservice because they haven't, they haven't done that. They haven't grown, they haven't used technology.
And so the client is hindered by that. They're impacted by that. So I Love your part about the vision. We have the same thing here. Our vision is so big that everyone's dreams can fit in it. And if your employees knew that you weren't trying to grow or expand, then there's no opportunities for them.
Like, what are they going to get out of it? So I'm sorry to be long winded on my. My response, but to your bottom, your employees don't have physical ownership, but they. You can create mental ownership.
A culture is kind of what you're talking about. Like, a culture where one of your, like your paralegals might be protecting the hell out of your culture because they hire another paralegal and they don't like them or they don't fit the. Then they're going to weed them out.
And then that's when you create something magical. When your team is protecting the firm because they feel that they're part owner in it, you know, so love it. Yep.
[00:14:41] Speaker A: But you said it. I think you said something so profound and you kind of glanced over it, but it's. It's that employees or team members, whatever you call them, is if they don't see that you truly believe in your mission, if they don't believe that you believe, they're not going to care. They're just going to take their weekly paycheck and they're just going to go home and live their life and continue to look for other jobs. And it's not only can clients see through the bad law firms, so can the employees. Like, they hear how you talk about your clients. If you're whining and complaining about your clients, which don't get me wrong, I complain about a lot of clients, too. But if they can tell that you care, they're going to care even more. And the second that you stop caring, the second that they see you take your foot off the gas, they're like, well, if his foot's off the gas, I'm going nowhere. I'm staying in the same place. And so, I mean, it's. You make a great point.
[00:15:31] Speaker B: Good. The only thing that could. The best part of that is that they left soon. The worst case is that they stick around and don't. And do the minimum. Right.
That's the dangerous part, is to have those people that just stick around and get paid. They do the minimum and they. They're hurting your clients, your culture. There's a lot of. A lot of bad that can come out of that.
No, Yeah, I totally agree with you on that. So.
And then the other thing, too, you know, Talking about leadership and things like that, that's. That's just such a hard. Leadership's got so many things and factors to it, but you're gonna lose employees. You're gonna lose your top employees for whatever reason. I've had ones go start their own businesses, their own agencies, like, not competitors of mine, but, like, just, hey, I'm going to go start my own agency, and you can't keep them. Right. And so that's a learning experience, too. To be like, hey, it's. That's cool. Like, let's transition you. Let's help you. Maybe it makes sense for you to go do this other thing and let's help you. Let's help you get there. Like, I'll help refer you or connect you with people. So I've been excited to sit. You know, I got quite a few employees that run their own businesses now, and it's like, I still talk to them all the time. And of course, you lose employees that probably needed to go. Of course. That's just kind of part of it. Like, you can't hold on to everybody.
[00:16:46] Speaker A: Also, part of servant leadership is you're a servant to them. They're not servants to you. Right. They're. Yes, they work for you and they do their job, but your job is to empower them and to teach them, to train them to become the best versions of themselves. Right. Whether it's at work, at home, being a husband or a wife or a mom or a dad, a friend, a member of the community, you're trying to empower them to be their best version of themselves.
[00:17:13] Speaker B: And.
[00:17:13] Speaker A: Yeah, I mean, it would crush me if, you know, every single employee that we have in our firm, every single one, is the highest performer, in my opinion, in the U.S. otherwise, they wouldn't be on the team. And so it's bound to happen that they want to go and that they go start their own business. But you want to be able to empower them to make an elevated change. Right. You don't want them to leave and go take the same position at another firm because that's a failure on your part.
[00:17:36] Speaker B: Yeah, they make a lateral move. Exactly.
[00:17:38] Speaker A: Yeah. That means you fail them. Right. But if. If they go out and they start their own business or they're taking a promotion that you just can't offer them, well, good. That's your job. You're supposed to serve them and to train them and to teach them how to be better at whatever it is and everything. And that's part of our vision statement, is having people excel and being the highest performers in every facet of their life. Like I said, work, family, community, friends. It's just. There's more to life than just work. Right, and so it's your job as a servant leader.
[00:18:08] Speaker B: Yeah, there's, there's. I mean, we spend a lot of our time at work, so they're, you know, what they're exposed to and how they're treated and. And what their opportunities are is a lot of time they're working. Right. So, yeah, but then there's. Yeah, the rest of the time that they're not. They're, you know, they have other goals, they have other things they want to do, and to help and support them do that is, you know, the best thing you can do. And so I've actually, we had. I had a younger guy, he was kind of like, overseeing one of my teams at one point. And, you know, I have some real estate, and my partner has some real estate. And we were like, he's like, I think I'm going to try to get in some real estate. We're like, dude, do it. Like, you don't, like, don't rely just on a job here. And you got your paycheck. And I was like, you should be investing. You should be doing this and that. And so we were just, you know, like, yes, yes, you should do all those things. Like, this is not the end all, be all.
And then eventually, like, two years later, he's like, hey, I'm gonna. I'm gonna leave. You know, I'm gonna. I'm going all in on real estate. So, you know, we. We helped him and we talked him into it and pointed. Right? And then he fell in love with that. And I see him all the time. He's got, you know, he's crushing it.
[00:19:20] Speaker A: It's a different industry, right? Real estate versus, you know, everything that you're doing with search engine optimization. Different things like that. But I even have a lawyer. And we were at that Lottie Gras conference in San Diego. We were talking to some people, and they're like, do you regret being a personal injury lawyer? And he said, I don't regret being a personal injury lawyer. I regret going to law school because he really. He wants to be a pilot. Right. And so my job is to not. I mean, yeah, I want to get as much out of him as an attorney as I can, and he's damn good lawyer. But I try to encourage him, like, hey, go fly planes, man. Like, if you need to take a day off and go cruise around the sky, no worries. Just go do it. Because there's more important things than just sitting at work. And work is good practice for your life.
[00:20:08] Speaker B: Right.
[00:20:08] Speaker A: It's good, you know, way to build habits and to make money. Right. It's the whole work to live or live to work thing. But. And so, you know, even if it's a different institute, even if he left to go be a pilot. Well, I'll figure it out. There's plenty of great people out there. But it's not to hold him back from what he wants to do. Just like your employee left to go to real estate.
[00:20:28] Speaker B: But if you were like, hey, man, don't talk about that anymore. I don't want to hear anything about it.
You just got to clock in and work, then they'll surely leave.
[00:20:36] Speaker A: Yeah.
[00:20:37] Speaker B: Anyway, but he wouldn't like you.
[00:20:39] Speaker A: He wouldn't want to do anything for you or your clients. You'd be one of those people that just collect the paychecks and say, screw you. I'm gonna go fly planes anyways.
[00:20:46] Speaker B: Yeah, I'm back to my point there. That's like, that's the most dangerous employee. You know, the one that sits back, you know, collects the check, gossips, causes issues across the team to, I like to say, erode your culture. So someone that's toxic or.
[00:21:03] Speaker A: Yeah.
[00:21:04] Speaker B: Talking about people or just, you know, cutting corners, whatever it might be, they erode your culture. If they stick around long enough, everyone else goes, wait a minute. Bob or Sally, they get. They just do whatever they want, or they. They talk bad about Brian, then they start to do it. Right.
[00:21:24] Speaker A: Yeah, but that's your job as a business owner, as a leader, is if you have any sense of what's going on in your company, you need to be able to spot that employee and figure out where is it coming from. And if it's coming from you, maybe you have to fix something about you. But if it's just the kind of person that they are, they don't belong in your firm, and you have to get rid of them quickly. You know, it's kind of on you to figure out, and you create the culture. You set the standard of the culture in your firm. Right. And so, yeah, you're going to have bad employees like that, but it's your decision if they stick around 100%.
[00:21:53] Speaker B: And, you know, what about I've experienced, just like, if you have a great culture, other people on your team will go, hey, you know, something's changed with Bob or Sally or whatever, or they'll notice stuff, because if they're if they're all A players, you'll notice someone that's not an A player pretty quickly, for sure.
[00:22:14] Speaker A: And people, they're. They know, too. They. People know when they're giving it 100 or if they're giving it 70%. And so I've never personally made an example out of someone, but any time that I've had to fire someone, in four years, we've only had to fire three people, and we've never had an employee leave. And so every single time I fire someone after I do it, I call up the team and I tell them, hey, here's what happened. I fired them for this, this, this and that. And you can see it in their faces. They're just like, yeah, that's just not how we are. That's not how we operate. And so, you know, they get it. People. People know.
[00:22:49] Speaker B: But, yeah, it's always good to do a debrief. The whole team. That's all. My. My biggest concern is always like, hey, someone's got to leave for whatever reason. I'm always like, ugh, what does the team think? You know, I don't want the team to think we fired them, we couldn't afford them, whatever, right? It's like, so you always have to have that. That kind of debrief, But I just always hate that because I just don't. I like the team to all be happy, everybody be happy, clients be happy, but just not going to happen. So you have to deal with it.
[00:23:14] Speaker A: For me, I use it as a motivation. I use it as like, hey, guys, when I hired you, I told you what the standard was. I told you what we expect, what we allow in this firm, and you have to hold the standard, and if you're not getting the job done, you're gone. And so I don't fire people because I can't afford it. If I can't afford them, I don't hire them, right? It's more of, this is what we expect and let's do it. And I just leave people alone, right? I hire them to do what they're doing, right? They were hired for a reason, because they've excelled in one area of their life. So I bring them on and I leave them the heck alone. Let them just work and do a good job. But if they're starting to, you know, if they're not doing a good job, they'll know about it right away.
[00:23:54] Speaker B: Well, to your point, you know, use that as motivation, I think you said. But that strengthens the team. So the people that are The A players see that and go, yeah, I'm here, I'm in the right place, you know.
[00:24:04] Speaker A: Absolutely, absolutely. You nailed it right there. Absolutely.
[00:24:08] Speaker B: Love it, love it. Yeah. This is for me an easy conversation, I guess because, you know, I've seen a lot of this and you know, been through it many times and so. But I think, you know, it's a hard thing to do for most people, especially if you're starting out a law firm. Maybe you're new and how long have you been, you know, have your own firm?
[00:24:31] Speaker A: We just hit our four year anniversary, so we started in Covid August of 2020.
[00:24:38] Speaker B: So yeah, I would, I would say kudos because that's a short amount of time to figure some of these things out. Most companies don't or they. It's much longer. They gotta bring in coaches and consultants and other people to help lead and stuff that they can't do as a business owner. So.
[00:24:55] Speaker A: Yeah, I've gotten lucky though. I've gotten. You're gonna say it's not luck. I call it luck. Just, you know, it's trying to be humble, I guess, but been able to find some really good people to make this growth. Just the easiest and best thing that we could do. But I call it luck because some people just walk into your life, right?
[00:25:15] Speaker B: Yeah. No, I mean 100%, it's all about the people. And yeah, I've been lucky as well, I guess I'll say because, you know, I got some awesome people and we just keep finding better people. And as you. As you have better people. Whoa. You find better people right behind them and you attract the right people. And the ones that want to be here are like.
They don't even care about pay or nothing like that necessarily. It's just. This is different.
This is where I want to be.
[00:25:47] Speaker A: Yep. Law of attraction, man. I live it. That book, Think and grow Rich. That book set me on a different mental path. And I really attribute a lot of what we've done to just visualization and attracting the right kind of things. But you can't it all. It also depends on the frequency of your thoughts and your actions and your.
What's that word? It's. I can't even think of the word. Like there's. It's like my go to word. The one time you need to pull out this fancy.
No, it's ours with a C. God. What is it?
[00:26:25] Speaker B: You're conscious subconscious.
[00:26:28] Speaker A: No, ignore me. What? I don't even know. My brain is shut off right now.
[00:26:31] Speaker B: I've read the book I've listened to it and read it.
[00:26:34] Speaker A: Your intent doesn't even start with a C. Your intent. I don't know why I said C. Like the intent that you have behind it. Right. Like, you can go open up a door for an old lady at the store because you're like, oh, just open up this door. God, take a look at this. Now give me a million dollars. It's not going to work because your intent isn't to.
You're just doing it selflessly. But if that becomes who you are, if that's who you embody as a person is. You're just a person that helps others and takes care of them and does the right thing in every situation, you're going to attract the same kind of people. Right. And so it took me a little while to figure that out. But, yeah, that's my spelling lesson of the day. Intent starts with the C at that point.
[00:27:10] Speaker B: Y'all remember that. Write that down for any lawyers out there that can't spell.
[00:27:16] Speaker A: Yeah, yeah.
[00:27:18] Speaker B: No, Great book then. And great point. So I appreciate this, Jen. That's a great book. I need to read that again. Probably something you should do annually. That's a good.
[00:27:26] Speaker A: Yeah, great. Yeah. It might be the same, actually.
[00:27:29] Speaker B: Yeah.
Well, Brian, I appreciate you sharing. I mean, it's some deep stuff. I mean, this kind of stuff can be a lot more difficult. I mean, it is difficult when you get into it. It's easy to talk about on here and be like, oh, yeah, do this, do that. It depends on where you are. You know, if lawyers that are listening, like, if you're running around like crazy with your head chopped off like a chicken.
These things are harder to do if you're. If you're not.
You know, it depends on where you are. But.
And you know, and I've heard stories from plenty of clients and other lawyers are like, they don't have the team you have, or I have. They don't have. And they almost don't feel like they can. Like they've had bad person after bad person. And I'm sure there's reasons.
Yeah.
[00:28:13] Speaker A: If you think you're a bad person, it's because you're doing bad things, like, reevaluate how you're showing up in the world, you know?
[00:28:19] Speaker B: So, you know, I think it's. It's easy again to talk about it, but to put in action. Depression is difficult.
[00:28:29] Speaker A: That's the thing. You can say it all you want, but you can say it or you can be about it.
I've chosen to be about it. That's how I live my life. I live my life with higher intent. With the C. But yeah, I mean.
[00:28:42] Speaker B: The silent C. Silent.
[00:28:45] Speaker A: Yeah, exactly. The Silency, the English language. Like, you know those Tick Tock videos? You ever watch those where it's like trying to learn English language? Like this is pronounced this way, but if you put the letter C there, it's pronounced that way.
[00:28:58] Speaker B: I love those videos.
[00:29:00] Speaker A: It's the best.
[00:29:00] Speaker B: It's. It's actually kind of ridiculous if you watch this because you're like, what? Yeah, what the hell's going on here? So, yeah, there's a tip for everyone. Go check out TikTok videos on the English language. They're hilarious. Well, Brian, I appreciate you coming to share anything.
Anything cool, new, exciting you want to share. I want to make sure people can connect with you as well.
[00:29:22] Speaker A: So I'm so boring. It's how I love. I love being simple. I love being boring. Life's complicated enough, there's no reason to add complication. But like I said, I bought a thousand of these MILF hats. So if anyone listening or watching wants a hat, I'll just send you one. Just shoot me a message on Instagram. Win with Matlin. You don't have to pay for shipping or the hat. I'll just send it to you. So hit me up anyone who found any kind of value in this podcast. I'm more. I try to give back as much as I can. So I hope you don't mind me plugging myself to just be a young lawyer. I'm only 30, you know, I'm only 30, so I'm a young lawyer, so I don't know nearly 75% of what some more experienced lawyers know, but anything that I can, any insight that I can give more than happy to, to share and help anyone that I can.
[00:30:14] Speaker B: Well, yeah, I appreciate that. And you know, again, as a young attorney and in this for just a few years, I mean you figured out a lot of stuff that most don't ever. So kudos again on that. But yeah, I want people to connect. You know, on this podcast, it's all about people connecting and getting together with each other, referral partners or whatever it may be. So obviously Brian's in outside of Denver area in Colorado does PI. So if anyone, you know, need someone like that or has cases of referral, please connect with him as well on that. But when with Brian or when with.
[00:30:46] Speaker A: Matt, win with Matlin. So it's supposed to rhyme, but you.
[00:30:52] Speaker B: Know, I follow you when you on Instagram. I see your content.
[00:30:55] Speaker A: Yeah. Win Matlin. So win. With Matlin, there's got to be a. I want to do the MILF lawyer, but my wife's like, no, you're not going to be the wolf MILF lawyer.
[00:31:06] Speaker B: She's like, okay, that's enough.
[00:31:08] Speaker A: She's like, there's a cutoff line and that's it right there.
[00:31:11] Speaker B: You just crossed it. You just crossed it.
So.
So when. When Matlin, what's your web address too, so people can check you out?
[00:31:21] Speaker A: Matlin injury law.com or we have one of those reroutes just co car crash.com or co crash.com basically bought up all the domains when I opened up my own firm.
[00:31:35] Speaker B: The ones that were like most Lawyers do.
[00:31:38] Speaker A: Yep. Protein.com. i did buy milf lawyer.com.
[00:31:43] Speaker B: So you should at least. You should at least. Don't tell your wife, but you should at least buy it. Yeah, you should buy it at least.
A pro SEO tip, by the way, for anyone listening.
Domains with, like, keywords in them no longer. Google doesn't care anymore. They're still good for branding, they're still good for billboards and still good for all that stuff. But it won't give you a boost anymore in search and rankings and stuff like that. So write that down. I got attorneys. They're like, oh, I got like 20 of these with car accidents. Yeah, you can use one of them, but doesn't really help you.
[00:32:17] Speaker A: So it's more just for vanity. Just remembering.
[00:32:20] Speaker B: Yep, interesting.
[00:32:23] Speaker A: No way.
[00:32:23] Speaker B: Google slipped back and forth on it, but that's been their. Their most recent stance.
[00:32:28] Speaker A: When did that change?
[00:32:30] Speaker B: I want to say it was like last fall. Ish. Like, because I have attorneys ask me this every day, so we always have to go. Well, let me tell you. So just don't go buy a bunch if you already have them. That's cool, but.
[00:32:45] Speaker A: Well, I guess I'll just go buy MILF Lawyer and expect that to just be hopefully my type of business that I'm getting calls for, not a divorce firm.
[00:32:55] Speaker B: Who's this?
[00:32:58] Speaker A: Yeah.
[00:32:59] Speaker B: Then you're getting in trouble.
[00:33:00] Speaker A: I appreciate it, Kevin. Thank you, man.
[00:33:02] Speaker B: Hey, Brian. Thank you so much for joining me on the show today. Everyone check Brian out. Obviously, Brian's awesome, fun to talk to. He's doing great things. He cares about his team and his people. He's growing a great firm and. But he actually has some fun too. So go check him out. I would suggest following him. And we'll see you next time on the Managing partners podcast. So everyone thanks, Brian. Talk to you soon.
[00:33:25] Speaker A: Thank you.
