Episode Transcript
[00:00:00] Speaker A: I was pulled over. Ultimately, I was charged with a criminal traffic violation of reckless driving. So here I am, 18 years old, high school senior, my whole world and future ahead of me, and I just got popped.
[00:00:18] Speaker B: Hey there everyone.
Welcome to another episode of the Managing Partners podcast. This is Kevin, Daisy, and today I have a new friend that I met down in Phoenix, Arizona. I was there for the great legal marketing summit that's put on by Ben and Brian Glass. If you're not familiar, I would definitely check them out, but they've been helping law firms grow and be successful for many, many years. Great event, but check out glm. They have a mastermind and offer a lot of different things to help your business. But I met Daniel and we went out to dinner and, you know, was in a lot of learning sessions, same as he was, and just a great event and great content all around. But yeah, but had a good time meeting Daniel and having some good food and definitely want to have him on the show to talk about his unique story. And Daniel has a criminal defense firm down in Florida, kind of near Miami. Zachoral Gables, I think. Daniel.
[00:01:19] Speaker A: Yes, Coral Gables, which is just another one of the 60 some odd cities and municipalities within the greater Miami area. Coral Gables happens to be right smack in the middle for the most part.
[00:01:32] Speaker B: That's right. So, yeah, there's a lot, a lot going on around Miami, so you gotta be specific. But Daniel, welcome to the show.
[00:01:40] Speaker A: Thank you, Kevin, thank you for having me. Had a lot of my friends on the show, so I'm excited. We got to connect in Phoenix and I'm really looking forward to doing this.
[00:01:49] Speaker B: Hey, I appreciate it. It's. It's such a cool community of attorneys. You know, a lot of times they have people that like, friends are like, hey, talk to attorneys all day, man. That sounds, doesn't sound too good at all.
[00:02:03] Speaker A: Some of us are all right, man.
[00:02:05] Speaker B: Some of you guys are all right, you know, so no, I've met so many great people and, you know, attorneys, every attorney I know, they're there to help people and they're passionate, they care. And so they usually have a story that aligns with where they're at, why they became an attorney. And that's very common. The attorneys had a past or a background or something that kind of led them to wanting to be an attorney.
So I want to kind of dive into that. And you have a unique story and Daniel is, you know how he uses that and it's part of him, his brand, his marketing and how you can do that. Everyone's got a unique story, and you need to bring that forward and be yourself. So, Daniel, let's kick that off and tell us his story, and we'll just kind of riff from there.
[00:02:59] Speaker A: Awesome. Thanks again, Kevin, for having me. So, really, law school for me, once I realized that the childhood dream was. Was over and I wasn't going to be on a baseball card, so the only thing left was to never have to cut my own grass. Those were two big things. When I got a little bit older, I realized, I want to be on my own baseball card. I never want to have to cut my own grass. Well, the baseball card, we. We just fell short. The grass thing, we're doing good. But, you know, being an attorney was always one of those things that I felt like I was destined to do or was inevitable for me to do. You know, I. I was born in Miami. First generation, you know, first generation American, Cuban immigrant family.
Obviously, you know, most people are familiar with the story there of the government and what went down. And, you know, I was just brought up in an environment to kind of be conscientious of what's right and wrong and government overreach and powers and all these things, right? So I always felt like being an attorney was just where I was going to end up. That was step one, Step two. Obviously, I always wanted to be in court.
Something about criminal defense just really, really spoke to me. And then when I was a senior in high school, I was set to attend Florida State University the next year. I was running late for class, and I was probably driving in ways that I shouldn't have been driving that morning on my way to school, and lo and behold, I was pulled over. Ultimately, I was charged with a criminal traffic violation of reckless driving. So here I am, 18 years old, high school senior, my whole world and future ahead of me, and I just got popped with a misdemeanor. I was charged with a crime. Thankfully, the officer didn't put handcuffs on me and hauled me off to jail that morning. So I did the walk of shame into homeroom with my, like, ticket, and, you know, teacher let me in. You know, she didn't even make me get a late pass. And she'll remain nameless to protect her. But I, you know, from there, I had no idea what to expect. Right. Here you go. You're charged with a crime, kid. You have a mandatory court appearance. Something will come in the mail. And, you know, we. We go down to, like, the neighborhood attorney that had done a bunch of tickets for my grandfather, and he hires him to Represent me on this criminal traffic violation. And I mean, here I am, right? I don't know anything except I'm charged with a crime and I can face jail time. And really what I'm concerned about is my future, first and foremost. Like, did everything I just do go down the drain? Is FSU going to rescind my admission? I mean, what the hell is going to happen? We pay this lawyer a bunch of money. This was, you know, 25 years ago. And I show up to court and the guy's not there.
They called my case. I walk up to the podium by myself. I get the offer from the prosecutor by myself. And I say, well, I'm supposed to have a lawyer. I don't know where they are. So they said, all right, have a seat, we'll pass it. And I don't know how much time goes by, but some guy walks in, starts calling the gallery. Like, I'm like, I hate me right here. And.
And the guy says, hey, I'm here. I'm your lawyer. I'm thinking, well, you're not the guy we hired, but I don't know any better. And I said, they already called my case. They gave me an offer. He goes, what do you want to do? And that. This was probably my reaction, but ten times worse. And I said, well, I. I don't know. You know, what can. What can we do? Maybe I would like to do less traffic school. Like, I. He's like, all right, that's what you know. And I. I mean, within five minutes, I was out of there. Something on my record. Thankfully, it wasn't a formal conviction. You know, I had to pay a ton of fines, do all these, you know, conditions and insurance probably went up. Yeah, probably. I mean, you know, when you're 18, 19 years old, do you even pay for those things yourself? You know, I mean, thankfully, you know, I went to school, went on with my life, and eventually, you know, after coaching high school baseball, teaching English for a few years, I found my way in law school and I launched my practice from the get go upon graduation. And. And I kind of knew this is what I was meant to do within the legal space. I was going to stand up for those that were being prosecuted by the government, people that had the most to lose their liberty, their reputations, their futures, their families, and just curiosity. I go to the courthouse and I pull my case. And I became so upset, knowing now what I didn't know then. It was such a beatable case, but it. What really stuck to me or stuck out to me is not so much the result, Kevin. It was the way that I was treated by that attorney. And I kind of vowed to never treat one of our clients that way. I don't want one of our clients feeling like their life is in shambles. Their life might be crumbling before their very eyes. They part with their hard earned money, they put their trust in someone, and then they are made to feel like they are, I mean, quite frankly, on that proverbial island by themselves, not knowing.
[00:08:37] Speaker B: What'S going to happen.
[00:08:38] Speaker A: So that's really kind of what drives my approach to how I want to run the firm. And it's, look, there's a lot of good criminal defense attorneys, especially in Miami, but that's just one piece of the puzzle, because at the end of the day, they're hiring you to get them that result. And there's a certain level of service and deliverable and connection, which that's how you separate yourself.
And thankfully, I had that experience because now it allows us to approach the practice of law and delivering this service in a completely different way. And I don't hide the fact that I've truly been in their shoes. It was embarrassing at the time.
And a lot of times, client come to us and say, I'm embarrassed. I was made to feel like a criminal. What's my family going to think? I, I say, whoa, whoa, listen, like, anybody could be in the wrong place at the wrong time. Anybody can make a mistake. Anybody, you know, law enforcement can overreach, misinterpret something. This is, this doesn't mean you're a bad person. This just means you're in a bad situation and I've been in your shoes. So there's no need to feel that way. Let's see how we can get you, you know, to the other side of this. And, and I, I have never been afraid to use that in my, you know, in any kind of marketing and communicating with clients. Because at the end of the day, you have to connect with them, you have to build a relationship. I mean, they've put their life in your hands and, you know, going to court and doing the work is just one part of it. And as long as you're qualified, I think that is probably the least of it because when they, when they hire you, that's, let's be honest, they're hiring you for the result. It's the experience and all the other stuff that, that is secondary.
And apparently, I guess life wanted me to double down on this story because at the end of 2017, a month after My first child was born.
I find out that one of my immediate family members, somebody very, very close to me, was under federal investigation and ultimately was charged with a federal crime and served time in federal prison. This is something that, for one reason or another, is just kind of entrenched in my story. I've experienced a criminal justice system, thankfully, for something just serious enough to get my attention, but not serious enough to, you know, to really derail much in my life.
And. And like I said, you know, life's a funny thing, and karma's a. And here, let's double down. And now you're gonna basically watch an immediate family member get charged with a federal crime, go to federal prison. So. So really, I've kind of dealt with this system from all angles. I've been a defendant, I'm a criminal defense attorney, and I've been, you know, a close relative of somebody that went through the system. And now I'm the one, you know, figuring out visitation, how to send money to this person. I mean, it's. It's wild. I could have never imagined this weird, interesting twist of fate, but I feel that it.
[00:12:04] Speaker B: It.
[00:12:04] Speaker A: It kind of makes me better for it. It makes me a better lawyer, it makes me a better leader.
And I. I don't. I don't shy away from it. I tell clients all the time, this isn't just some BS spiel. This isn't some pitch, like, I have truly been in your shoes. Not just because I've been doing this for 57 years professionally. No, I've actually experienced it. And. And I guess the. The real lesson there, right, the purpose of our conversation is, you know, we hear it all the time. If. If you've read a business book, if you've gone to a conference, if you consume any kind of content, people buy from people. People are buying your story. They're not buying where I went to law school or how many years I've been doing this.
[00:12:51] Speaker B: They're buying a lawyer badge.
[00:12:53] Speaker A: Yeah, you're right. Like the ratings badge. Like, distinguished lawyers. Like, they don't. I don't know that they even look through that, right? Like, the amount of stress they're under when they're searching for a lawyer is just out of this world. Insane. And. And they're just, you know, they're firing up Google. They're asking for recommendations. They're verifying you. And, yeah, I don't know that they're really doing the deep dive. I think at the end of the day, I have a problem.
Do I think this person can Solve my problem.
And, and I think you need to be able to connect with them because at the end of the day they're buying from people, they're buying the story.
And you know, I, I love obviously getting great results. I love the five star Google reviews from clients. But if I really had to pick one thing, it's when a client says, you know, you were so approachable, you were so relatable, I feel like I connected with you immediately. You got me because I know that that's genuine because you can't fake that. And I think that just comes from my story and being an open book with them and really letting them know they're in the right place. Like we know exactly what you're going through and we got you well, so.
[00:14:13] Speaker B: But some of the ways Daniel's done that well too is if you go to his website, he's got photos of him and his team, he's got video all over the place, so video of him talking about his story and building that connection. And so you know, if you have a good story but you can't find it or they can't hear you or see you speaking it and it makes it hard for them to connect with you. With a website that's just text or no imagery or no video, social media is important for that reason too. People can see you connect with you, see who you are.
So yeah, you guys have done a good job of making that connection with the things that you put out there.
[00:14:55] Speaker A: And we're going to make you, we're going to make you even more proud, Kevin, because we're working on something which really just dives completely into, into the story, into, you know, our unique selling proposition, if you want to call it that. And it will be even more prominently displayed. So stay tuned. Pukey radio tees there.
[00:15:18] Speaker B: Yeah, I'm looking forward to that. You have to please hit me up once you have that ready. So, yeah, but yeah, everyone listening like, you know, yeah. What sets you apart? You know, and I think, well, it's you, it's right, it's your brand, it's your personal story, it's you as an attorney. Right. And if you're an attorney inside a huge firm, you know, I've met plenty of attorneys that have their own brand and social media and they drive their own clients as a non owner. Right. They're just their own brand. So every attorney in your firm should be allowed to, you know, bring out the, their own story in their self. But if you're the owner, of course, you know, that's what you have to stand on. I mean, same with, with me. Like, hey, Kevin, you're a marketing company. There's like a thousand other ones. Like, what's different? And in the day, it's like we kind of offer the same things for the most part, I'm the difference. Right. It's me, it's. You want to work with me and my team, we do things differently, but that's what you got to lean into. Right. Doing business with someone that you want to do business with. So, so same thing with you all.
[00:16:19] Speaker A: You know, we, we encourage our team to have their own personal service brands. You know, marketing will collaborate with them, we'll tag them, we, we have them shoot videos and answer different questions, you know, and I'm not the only one with this story, and it's not my story to tell for others, but we do have team members that have also had these experiences in one way or another. And, and I, I think it's, it's awesome, you know, to, to kind of see everybody's buy in on the team, not just the owner. Right. Because, I mean, you know this Kevin, right, as the owner, sometimes it's hard to get everybody on board. It's hard to get everybody seeing your vision and your purpose and treating it like more than just a job. But I think it's pretty cool.
[00:17:09] Speaker B: That's when you have a good culture. Right?
[00:17:11] Speaker A: Right.
[00:17:11] Speaker B: It's just, it goes throughout the whole firm and that right there. And it's probably cliche to say, but like that culture will, will shine through. And when someone calls or talks to anyone else on the, at the firm, like they're going to see and feel the difference, that everyone there cares about their job. They don't think of it as a job. And that means they're going to take care of the clients. And as a client, that's all you really want to mean. You want to be informed, taken care of. Of course, yeah, you want the result at the end of the day, but all those things are important and then that's, you know, going to guarantee referrals and a lifelong customer if you can do those things. Right.
[00:17:54] Speaker A: So, yeah, it's, we're in a funny place, you know, and not to get too philosophical, but, you know, this is something I think Ben has always said and it's, you know, they're not comparing you to other law firms because they've never really, most of them haven't done business with another law firm, sadly, you know, they're comparing us to Amazon and you know, Domino's with the tracker and like all the other businesses.
[00:18:24] Speaker B: Yeah, Uber, right?
[00:18:25] Speaker A: Anybody they do business with, that's kind of who they're comparing you to. And yes, granted, right. Like the doctor's office, you have an 8:00 appointment. So do 47 other people. And you're, you know, waiting an hour and a half and you're going to six different rooms. And like that's maddening to me.
[00:18:40] Speaker B: Yes.
[00:18:41] Speaker A: So, so the doctors, I think, help us a little bit, right? They give us a little bit of a buffer, but it's, it's so true. And I think too many lawyers have this misconception or preconceived notion, right. Of the past of, you know, make them wait so, you know, they think you're busy and you can't get to me. Like this weird voodoo thing. And, and at the end, yeah, at the end of the day, man, you just, you got to adapt, you know, and, and okay, we're a law firm, but who says we can't do X, Y and Z? You know, who says we can't have a drink menu in the, in the waiting room? You know, who says we can't put their name on the, you know, in the conference room when they come in? Like, there's no rule, right? Like, I guess another Ben thing. Like who wrote that rule?
And, and that.
[00:19:31] Speaker B: I love that. I. So I hadn't heard Ben say that. But you, you're in his group, but absolutely love what you just said, which is 100 true. Think about it. Anyone listening? Like, if you go, we get an Uber right now, you get the app, it, it quickly finds someone, it tells you when they're gonna be there, it tells you next, next step every along the way. And it's a very seamless, fast process. We're used to that Amazon prime order something, it could be here today or tomorrow. And so why wouldn't you expect, especially if you've never hired a lawyer, that it would be. I know what's going on the whole time. Everything is seamless. There's no confusion. And I'm going to go all the way to hopefully my, my result. But that's far from what normally is going to be happen at most law firms.
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[00:21:45] Speaker A: Yeah, you're going to hire the lawyer, you're going to pay them, you know, in most cases. Right. Obviously, PI and there's some areas they're not coming out of pocket, but. And then the reality is not a whole lot happens those first few weeks.
[00:22:00] Speaker B: While you're freaking out.
[00:22:02] Speaker A: And we know that. Right, we know that, but you don't if you just hired us. So, and even if we tell you in the console, let's be honest, 90% of what gets said in that consult room is, is in one ear, not the other. It just, I've seen that time and again.
So, you know, I mean, imagine, put yourself in their shoes, right? They just handed you all this money and nothing's really going on for a week or two depending on when they hire you. And buyer's remorse starts to set in, right? The frantic calls like, hey, I haven't heard anything. And that's something that we are really, really working on right now at our firm. And it's just perfecting this whole client experience. And it's something I've always wanted to implement because of my story, because of how I felt during my experience from being in rooms with people a lot smarter and a lot more successful than me. And, you know, as we've grown in the last two. Yeah, I'd say about two years. It's now necessary.
Right. Like it's now, it's not just Danny the lawyer, Danny the firm owner, Danny the everything.
[00:23:13] Speaker B: Yeah.
[00:23:13] Speaker A: Right now it's, I have a team, I have other lawyers. So that's been really, really tricky to navigate. And it's something that we were constantly trying to refine because I'm still the one doing most of the SAL or strategy sessions. I'm the one, you know, on 90 of the marketing videos and materials. And, you know, it's, it's just like, how do we avoid any awkwardness Buyers remorse, the process being disjointed, everything you were saying about Uber, right? Yeah, Searching for. I mean, I called one yesterday looking for your driver. Oh, you've been matched. Here's your new best friend in a white raffle. Oh, look, they're three minutes away. Here they come around the block, right? It's. So that's really what we're trying to do. We're trying to. The moment they hire us, they're getting something that's going to tell them, hey, you know, welcome to our family. Here's your, you know, we're a team. We work together. Here's your lead attorney. Here's your lead legal assistant. Here's where you go for billing questions. Here's what you do when you need to set an appointment. Here's what to do when there's an emergency. Here's what to do. You know, like, all these things, you know, and then, you know that we're kind of still finalizing that process, right? But get something to them. Call them. Hey, I'm gonna schedule, like a deep dive with your, with your assigned lead attorney, right? Like, we're trying to figure out how to, how to better serve people, right? And we're still getting great results. We're still getting all the Google reviews.
[00:24:45] Speaker B: But, you know, that front end stuff's important.
[00:24:48] Speaker A: You, you, you can always be better, right? If, I mean, obviously, I. Having, you know, growed up. Grow, Grown up playing baseball. Coach baseball. I mean, what are you doing to get better? What did you do to get better? I, I, I hate uncertainty, but I think I hate the status quo even more.
[00:25:07] Speaker B: Well, I mean, yeah, it should be a constant work in progress to me as a marketing agency, say, if you're a new client, I sign you on. It's the same problem that most law firms would have. Like, all right, I just signed up with your agency, Kevin. Like, when's your first touch point? When's the first meeting? Do you know what the timelines are like? We're constantly working on that, and every time I think we got it pretty good, we'll miss something or something didn't work right, and we'll go, oh, crap, you know, that client was a little bit different and why. And they needed this. And do we change our process or do we not change it? It's just a constant, you know, how do we improve? You know, how do people want the information? You know, can we send out a text instead of emails? You know, so it's, it exists in my business, too. It's not the Same as, hey, I might go to jail type of situation, but super important. But, yeah, buyer's remorse, all those things are going to their head. And they're also looking for, possibly looking for things to get upset about, I think.
[00:26:11] Speaker A: Yeah.
[00:26:11] Speaker B: You know, like, they're telling themselves, all right, I just spent all this money. Did I make a good decision or not? Oh, let me look and see. Are they gonna screw up? I'm gonna be watching them like a hawk, you know.
[00:26:22] Speaker A: Yeah. I don't think it's different in any business. Right. Like, okay, so, you know, if you're interacting with my business, you might go to prison. But, you know, somebody that's, that's interacting with your business or hiring you, you know, might need to really write the ship, or five people are going to get laid off.
[00:26:40] Speaker B: They could go out of business because they hired the wrong agency.
[00:26:43] Speaker A: Right. So. So, yeah, I mean, they're losing sleep for different reasons. But I mean, right. If you're solving a problem and regardless, right. Like 30,000ft off of the outside, you're like, well, I mean, going to prison is a lot worse than having to lay somebody off. But to the person in that given situation, they're both dire, they're both apocalyptic. Right. Like, it doesn't. And, and I think us, you know, like the business owners, the problem solvers, need to, to really, you know, be at a level that nobody else is at.
[00:27:19] Speaker B: Well. And yeah, just think of the Uber situation too. It's like, I was just in San Diego for a conference, and for whatever reason, someone told me this. That's like, in, in California, like, I couldn't pre book at Uber for the night before.
I had to go to the airport. So you wake up at five in the morning and you're like, oh, I gotta get an Uber and hopefully show up on time. But, you know, in that moment, it's like, if they don't show up on time or no one's available, I miss my flight. So in that moment, it is dire. Right. Do you feel like it's, you know, you're, you're scrambling, but, But Uber comes through, right? Right. You know, they're, they, they have it down. So, you know, you, you kind of feel confident that, hey, I use them again. I'm confident they're gonna, they're gonna come through for me. And that's.
[00:28:03] Speaker A: And you're, and, and you would tell your buddies.
[00:28:05] Speaker B: Absolutely, absolutely.
[00:28:06] Speaker A: Hey, I use this great thing, download this app, you know. Right.
[00:28:09] Speaker B: Well, bonus, Bonus story here for everybody and Daniel is when I was about I guess, yeah. 17, 18. I got a reckless driving.
[00:28:19] Speaker A: Okay. In Virginia, right? Was it in Virginia?
[00:28:24] Speaker B: It was in Virginia.
[00:28:25] Speaker A: That's serious stuff there.
[00:28:27] Speaker B: I was in high school going very, very fast on a place of 25 miles an hour. Where I'm from, small town. And my grandfather is the one that showed up to take me to my court case. And I was almost more scared that my grandfather was going to be there than anything they could do to me. He was a pretty stern kind of, you know, guy. And he actually represented me like I didn't have a lawyer, but if you knew my grandfather, yeah, he could just talk and people are kind of, you know, back up a little bit. But so, yeah, I was there in court with my grandfather. He represented me and we talked it through and I got a reduced down to speeding and I had to take, you know, some, some courses and some other stuff and do some community service actually. But, yeah, so, but I understand exactly where you were because I was like, I don't know what the hell is going to happen.
And then again, my family, everyone knew my grandfather was going to go take me and the ride to the court is like 45 minutes from where I've so just that, you know, drive with my grandfather, like, oh, you know.
[00:29:33] Speaker A: Yeah.
[00:29:33] Speaker B: But I had no clue what was going to happen. No idea. I just submitted to college as well and that was all kind of like, you know, is that all gone? I had the same exact kind of feel.
[00:29:46] Speaker A: Yeah, yeah. No, listen, man, a good grandfather is, is invaluable. I absolutely, I was insanely close with mine. You know, just baseball, life lessons, the whole thing. Right. And the good with the bad, you know, the reckless driving experience was, you know, it was a little bit of a wake up call.
[00:30:08] Speaker B: Oh yeah, it's still, it's still deep in my mind. And it's again, to someone today maybe like if you're older, you get a reckless, you're like, ah, you know, sucks. But when you're young like that, you just have no clue what's going on. You know, it was, yeah, I mean.
[00:30:21] Speaker A: It looks and I think now, right, like we're, we're handling homicide cases and you know, capital sexual battery and I mean all this stuff and I, I, it's, you got to remind yourself when somebody comes through the door with driving while license suspended, reckless driving, it's, I mean, yeah. In the grand scheme of things, right. In the, in the criminal justice system, it's, it's nothing but it's, it's definitely something to that person you know, as both people on this call right now can attest.
[00:30:54] Speaker B: 100.
[00:30:55] Speaker A: Yeah, no, it. It definitely is, but that's cool. I mean, thank you for sharing. I mean, I'm not glad that that happened to you, but, you know, except you don't have a story about how some lawyer mishandled, you know, because that would. That would be a hell of a lesson for your audience to.
[00:31:13] Speaker B: Absolutely.
[00:31:14] Speaker A: Pressure of why we do what we do and why we need to be committed to it.
[00:31:18] Speaker B: Yeah. I mean, you know, again, I don't know what could have happened. I think, you know, the main thing for me was there was an officer on that scene that wanted to, like, you know, cuff me and take me in. And luckily, I had a family, you know, a relationship. My or my dad knew. The other cop that was there was like, no, we're not doing this. Like, we know the kid probably, you know, won't do this again. So there was some of that on my side, but the other officer was, like, ready to just, you know, go, you know, do the worst, basically.
[00:31:50] Speaker A: Right.
[00:31:51] Speaker B: And so, you know, you just never know what. What mood that officer might be in or, you know, who they might think you might be. Right.
[00:32:00] Speaker A: Yeah, I. I was berated when that guy got to my window. I mean, it was. I mean, it's a miracle that guy didn't haul me off. I mean, it was early. It was early in the morning, and my back window was fogged up, so I'm running late. I got to get to school, and I couldn't see behind me.
[00:32:20] Speaker B: No.
[00:32:21] Speaker A: So he. That was.
That was really the gist of. Of the. Of the interaction and where the frustration came from on his part, because he got to the window, and it was, what the f. Is your problem? And I go, I'm sorry. And he goes, you would think if there's an officer behind you, you would at least try to follow the law or something like that. No. And then I. I remember I kind of catch my back windshield through my rear view mirror, and I see that it's off. I was like, I'm sorry.
[00:32:53] Speaker B: You want to piss the cop off? Yeah.
[00:32:54] Speaker A: I mean, what are you gonna say there? You know, And I've always. Even back then, I kind of knew I should shut my mouth and how important it was not to talk. So I. I didn't. I was like, okay, like, what are we doing? License, Right? Yep, sure. Here. Boom. Like, I'm not talking. You know, there's another lesson, you know.
[00:33:12] Speaker B: All right, we're teaching lessons here on the podcast to all you lawyers listening, keep your mouth shut.
[00:33:19] Speaker A: Yeah.
[00:33:19] Speaker B: Well, Daniel, I mean, appreciate your story and, you know, sharing today. I think the big lesson obviously is, well, two things. One, bring your story forward, lean into it. People do business with who they like and trust. And as a lawyer, their trust level is really low, especially if they ever hired one. So you need to be authentic, you need to be yourself. And you're not going to attract every one, but that's fine. You're going to attract the clients that want to work with you and they're probably going to be your best clients. And then the other which we touched on is that client experience is huge. Like they don't know what's going on. They're scared. And so if you're just silent for a week or two, they're building up tons of worry and frustration that you're not even aware of. Like it's going to be happening for sure. So you got to get ahead of that. Have a great intake process, follow up process, talk to your clients, you know, or even if you automate something that say, hey, here's where we are, here's what you can expect. Here's how long you're going to have to wait at least to kind of put them at ease for the meantime. So tell your story, make it part of your marketing and always be working on that client experience piece of it. So, Daniel, I appreciate. What's the best way for attorneys, especially those that need a referral partner down in your area, to reach out and connect with you?
[00:34:45] Speaker A: Izlegal.com is our website. You can look us up. It's Girdle Law Firm on Google, if you, you know, somebody's in a pinch, a client, a family member call. Our phones are answered 24 7.
We have a QR code for referral partners and referring attorneys. I can provide it to you, Kevin, if you'd like, if you can find a way to.
[00:35:10] Speaker B: Yeah, I'll get it. I'll have it posted here, everyone below in LinkedIn on the comments and if not, you can also reach out to me and. Okay, I'll connect you with his firm. I love your domain by the way. Iz Legal. Nice and short.
[00:35:23] Speaker A: Thank you. Well, when your last name's Escirto, you, you got to figure something out.
So.
[00:35:28] Speaker B: Yeah, I'm glad you didn't do a scaredo.com because that, yeah, no, no, nobody's finding that.
[00:35:35] Speaker A: So, yeah, izlegal.com on the website, sir. You know, look us up on Google, call us directly. Like I said, we'll give Kevin the QR code. If you're, you know, a referring attorney, you can also submit a form there. At Iz Legal on Instagram, we have a pretty nice presence. And then at Danny the Lawyer on Tick Tock and at Danny the lawyer with an underscore in there somewhere on Instagram, that's a new account that we're trying to build up.
[00:36:00] Speaker B: So if you want to see his dance moves, go to the. Go to the TikTok.
[00:36:04] Speaker A: Yeah, yeah, yeah. Definitely start with the TikTok, and that'll take you wherever you need to go.
[00:36:10] Speaker B: Awesome. Well, I appreciate you coming on the show today and sharing your story and hopefully some other lawyers. Can you take some of this and use it with what they're doing? But as always, everyone, thank you so much for tuning in. If you would like to be on the show and have a good story to tell, please reach out. I'm always looking for great guests and build this community up and share and learn myself. I think that's the cool thing is I get to learn along with you all as well, and just a pretty cool thing I get to do. So everyone have a great day. Danny, thank you so much for.
[00:36:42] Speaker A: Thank you. Kevin, you stick on with me for.
[00:36:45] Speaker B: A few and we'll talk backstage. Everyone, have an awesome day. We'll see you soon.
